mealworms
Launch itA $7.0M/yr market growing +29.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$7.0M$7.0M/yr · 1.6M searches
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$30.25avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$3.98–$59.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,136.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mealworms is a $7.0M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 73/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 3,000–4,000/product
- Revenue / yr
- $6.0M–$7.6M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 14.6%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 0.7%
- Avg brand age
- 64 months
- Avg seller age
- 156 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
58
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
44%
Top 20: 78%
Open market
39%
- Kaytee26%
- WORMSKING11%
- Fluker's7%
- Hatortempt6%
- RANZ6%
- I LOVE WORMS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce
Kaytee$7.554.6★12,370 rev
Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce
Kaytee$17.284.6★12,370 rev
WORMSKING Dried Mealworms for Wild Birds and Chicken 2LB
WORMSKING$19.984.8★2,527 rev
RANZ 2LBS Non-GMO Dried Mealworms for Chickens High Protein Meal Worms Premium Chicken Feed Whole Large Mealworms for Blue Birds Ducks Fish
RANZ$18.324.7★3,148 rev
Hatortempt Bulk Dried Mealworms - 5 Lb Bag - Dried Mealworms for Chickens Ducks & Wild Birds - High-Protein Chicken Feed & Bird Food
Hatortempt$39.084.8★16,359 rev
Newest
by launch date
Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles
Larvevo$19.94177 rev
KAYPET Dried Mealworms 10LB Meal Worms for Chicken Ducks and Wild Birds
KAYPET$43.0181 rev
OHNAME 10LB Dried Black Soldier Fly Larvae for Chickens - 85X More Calcium Than Mealworms for Strong Eggshells High-Protein Chickens Treats for Laying hens Birds Ducks
OHNAME$35.48445 rev
OHNAME 5LB Dried Black Soldier Fly Larvae for Chickens - 85X More Calcium Than Mealworms for Strong Eggshells High-Protein Treats for Laying Hens Birds Ducks
OHNAME$20.03445 rev
FCI GRUBS Dried Mealworms 5LB-High Protein Chicken Feed More Protein No Additives Premium Organic Non-GMO Rich in Protein Meal Worms for Chickens Wild Birds Laying Hens Turkeys-Nutrient-Rich Mealworms
FCI GRUBS$26.94388 rev
Trending
90-day click momentumKAYPET Dried Mealworms 10LB Meal Worms for Chicken Ducks and Wild Birds
KAYPET$43.014.7★
Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles
Larvevo$19.944.7★
Dried Mealworms 5LB Pure Natural Chicken Treats for Laying Hens Wild Birds
hatortpet$26.794.8★
Wild Delight Advanced Formula Bugs N Berries Wild Bird Food 4.5 lbs
Wild Delight$15.404.5★
Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce
Kaytee$17.284.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“the product is top notch”
“Pet approved”
“Great food”
“Exactly as advertised”
“Product arrived fresh and quick”
“Bag is a good size”
“Clean smell”
“So much fun”
“easy to use”
What buyers complain about
“Got too expensive”
“Smells like dead animals”
“it is small”
“Returning for such poor quality”
“They arent dried”
“Died on first mission”
“She calls false advertising”
“Maggots and mold”
“They look old”
“How horrible would it be to have a quail swallow that”
Top return reasons
Common questions
- Is mealworms profitable to sell on Amazon United States?
- The niche generates $7.0M/yr across 42 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Launch it (73/100).
- How competitive is the mealworms niche?
- 24 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in mealworms?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- When does demand for mealworms peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mealworms niche?
- Listings span $3.98–$59.81; the average listing price is $30.25 (sweet spot $15–$100). The average incumbent carries 3,136 reviews — the moat a new listing must climb.
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