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Masters Decor

Fail

Demand is soft, at -85.0% this quarter, so Masters Decor is a Fail.

Flapen Score
31
31 / 100
Ranks 8,588 of 8,839 Patio, Lawn & Garden niches · −25 vs the category median of 56
Market size
$3K/yr19K searches / yr
90-day growth
-85.0%search demand this quarter
Competition
63%top-5 click share · 9 brands · 11 sellers

Flapen Score

Masters Decor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Masters Decor is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masters Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Masters Decor 19K times last year and spent an estimated $3K. The top 5 brands take 73% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -85.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-85.0%
Conversion, latest week
1.2%
Market size, estimated
$3Ka year
Top search term
masters decor14K searches a year

02 · Price

A sale here is worth $14.53.

Listings sell for $14.53 on average, from $10.66 to $18.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.53 that is $0 to $1K a year per listing.

Average price
$14.53under the $15 to $100 sweet spot
Price range
$10.66–$18.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,722 within Flags. It carries 456 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#1,722in Flags
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
456per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Masters Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

11

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • Brand 125%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 67%

Demand

Masters Decor search demand

Weekly searches over the year. Pick a range.

175125May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Masters Decor

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
27%of negative reviews mention “Thickness”
2.9%of orders come back
“thicker than most plastic cloths”
A buyer, on “Thickness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Masters Decor questions

Answered from the same tracked data.