- Flapen Score
- 39 / 100Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 5639
- Market size
- $7K/yr647K searches / yr
- 90-day growth
- -38.9%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 21 sellers
Flapen Score
Masters against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Masters is stronger. Inside it, weaker.
Market
The Masters market on Amazon at a glance
Shoppers on Amazon United States searched for Masters 647K times last year and spent an estimated $7K. The top 5 brands take 64% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 647K
- Growth, 90 days vs prior 90
- -38.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $7Ka year
- Peak month
- April59.7× the quietest month
- Top search term
- the masters295K searches a year
02 · Price
A sale here is worth $34.75.
Listings sell for $34.75 on average, from $9.94 to $152.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $34.75 that is $0 to $3K a year per listing.
- Average price
- $34.75inside the $15 to $100 sweet spot
- Price range
- $9.94–$152.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #11,371 within Flags. It carries 118 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 93%
- Out of stock, average day
- 7.3%
- Average rank
- #11,371in Flags
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 118per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Masters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
29%
- Brand 128%
- Brand 216%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Masters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 59.7×
Reviews and returns
What reviews say buyers love and hate about Masters
We read the reviews and the return reasons for every product selling here.
“It is smaller than a standard soccer ball”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Lawn Aerator
$6.2M/yr+90.1%
Shepherds Hooks for Outdoor
$3.9M/yr+141.2%
Garden Mesh
$716K/yr+152.7%
Chicken Waterer
$3.4M/yr+70.1%
75 Foot Garden Hose
$1.8M/yr+117.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masters questions
Answered from the same tracked data.