masters
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.75avg listing price — sweet spot $15–$100
Review moat
Great117.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$9.94–$152.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 647K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, masters is a $7K/yr Amazon United States market (647K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
masters market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $26K–$35K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #11,371
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 96%
- Out of stock
- 7.3%
- Avg brand age
- 35 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
21
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
29%
- Endea Graduation28%
- salmophy16%
- Lucikamy8%
- American Classics6%
- Lone Star Art6%
- Waabastaa6%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -38.9% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 59.7×
Top masters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Endea Graduation Masters Hood for Science Mathematics Political Science College Degrees - University Academic Regalia (Gold/Green/Gold)
Endea Graduation$24.864.0★31 rev

Masters Golf Wall Art Vintage Augusta National Course Map 1954
Lone Star Art$15.334.7★112 rev

GraduationMall Masters Graduation Gown Cap with 2026 Tassel Graduation Unisex Economy Set for Grad Party Black 48(53-55)
GraduationMall$34.144.1★222 rev
![Past Master Masonic Embroidered Cotton Gloves - [White] One Size Fits Most](https://m.media-amazon.com/images/I/31fd+vgd8dL.jpg)
Past Master Masonic Embroidered Cotton Gloves - [White] One Size Fits Most
The Masonic Exchange$10.624.8★175 rev

Masters Tournament Garden Flag Augusta National Golf Yard Home Garden Flag 12x18in for Indoor and Outdoor Funny Party Decor Gift
salmophy$10.804.9★123 rev
Newest
by launch date
Masters Tournament Augusta Golf Flag Double Sided 3x5ft Masters Tournament Augusta National Golf Poster Tapestry for Indoor and Outdoor Home Decoration Yard Patio Lawn House Holiday Party Gift
salmophy$14.79123 rev

Masters Golf Garden Flag 12x18 Inches Double Sided Masters Tournament Augusta National Golf Poster Garden Flags for Indoor and Outdoor Home Decoration Yard Patio Lawn House Holiday Party Gift
salmophy$11.17123 rev

Masters Tournament Garden Flag Augusta National Golf Yard Home Garden Flag 12x18in for Indoor and Outdoor Funny Party Decor Gift
salmophy$10.80123 rev

ZCPTZ 100Pcs Masters Golf Ball Plastic Party Cups 12oz Blue Green Golf Disposable Clear Cups for Home Sports Party Decorations Themed Birthday Holiday Gatherings Favors
ZCPTZ$22.9733 rev

EVERICH TOY Kids Soccer Ball Size 3 for Toddlers Kids 2-5 5-8 - Glitter Cartoon Design with Pump Deflated - Sports and Outdoors Toys Games - Easter Basket Stuffers Birthday Gifts for Boys Girls
EVERICH TOY$19.62586 rev
Trending
90-day click momentum
American Classics Masters of The Universe TV Series The Whole Group Gang Adult T-Shirt - Gray - Medium
American Classics$24.764.6★

Moyel Masters Degree Graduation Gifts Grad Gifts for Him Male Funny Congratulations Favors Graduate Socks for Men Boys Grip Cotton Socks Size 7-13
Moyel$13.924.6★

GraduationMall Masters Graduation Gown Cap with 2026 Tassel Graduation Unisex Economy Set for Grad Party Black 48(53-55)
GraduationMall$34.144.1★

EVERICH TOY Kids Soccer Ball Size 3 for Toddlers Kids 2-5 5-8 - Glitter Cartoon Design with Pump Deflated - Sports and Outdoors Toys Games - Easter Basket Stuffers Birthday Gifts for Boys Girls
EVERICH TOY$19.624.6★

Master Athletics TR40 Tennis Training Racket (TR40 Lite)
Master Athletics$152.414.9★
What buyers say about masters
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised”
“It fits well”
“Great purchase for the price”
“Wonderful design”
“Great gift for a golf enthusiast”
“The color blue is bright, shiny and a bit reflective”
“Cute ball, our kiddos love it”
“Sturdy”
“Very comfy”
What buyers complain about
“It is smaller than a standard soccer ball”
“Not the best”
“Not worth $80”
“it's unimpressive and likely to be more of a hassle to use than it would be helpful”
“I knew the color wasn't going to be quite right. I needed orange velvet”
“The fabric is very, very, thin”
“Fabric quality of this hood is extremely low”
“That said, the only downside is that it doesnt seem to hold air very well”
Top return reasons
Common questions
- Is masters profitable to sell on Amazon United States?
- The niche generates $7K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the masters niche?
- 16 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in masters?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.
- When does demand for masters peak?
- Demand peaks in Apr; the busiest month runs 59.7× the quietest.
- What does it cost to enter the masters niche?
- Listings span $9.94–$152.41; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.