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39

masters

Skip it

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Market size 2Growth 6Conversion 0Competition 57Returns 76Price range 60Avg price 95Brand share 68Review moat 94Quality gap 30

Avg price

Incredible$34.75

avg listing price — sweet spot $15–$100

Review moat

Great117.57

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$9.94–$152.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

Market size

Bad$7K

$7K/yr · 647K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, masters is a $7K/yr Amazon United States market (647K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

masters market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$26K–$35K
units × avg price
Conversion rate
0.0%
Avg BSR
#11,371
Page quality
0%
Prime
93%
Sponsored
96%
Out of stock
7.3%
Avg brand age
35 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

29%

  • Endea Graduation28%
  • salmophy16%
  • Lucikamy8%
  • American Classics6%
  • Lone Star Art6%
  • Waabastaa6%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -38.9% search growth over the last 90 days.
300K200KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 59.7×

Top masters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$67520%$1K30%$2K40%$3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about masters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality”

Advertised Vs Actual Product18%

“As advertised”

Size-Overall10%

“It fits well”

Value For Money9%

“Great purchase for the price”

Design-Overall6%

“Wonderful design”

Gifting Purpose6%

“Great gift for a golf enthusiast”

Color5%

“The color blue is bright, shiny and a bit reflective”

Fun/Entertainment Experience4%

“Cute ball, our kiddos love it”

Strength3%

“Sturdy”

Comfort-Overall3%

“Very comfy”

What buyers complain about

Size-Overall25%

“It is smaller than a standard soccer ball”

Quality-Overall10%

“Not the best”

Value For Money6%

“Not worth $80”

Neck Fit6%
Ease Of Use6%

“it's unimpressive and likely to be more of a hassle to use than it would be helpful”

Color4%

“I knew the color wasn't going to be quite right. I needed orange velvet”

Thickness4%

“The fabric is very, very, thin”

Material Quality4%

“Fabric quality of this hood is extremely low”

Inflation/Deflation1%

“That said, the only downside is that it doesnt seem to hold air very well”

Top return reasons

Size-Overall40%
Material Quality9%
Length6%
Sleeve Fit6%
Advertised Vs Actual Product6%
Shoulder Fit5%
Quality-Overall5%
Color3%
Value For Money3%
Chest Fit2%

Common questions

Is masters profitable to sell on Amazon United States?
The niche generates $7K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (39/100).
How competitive is the masters niche?
16 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in masters?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.
When does demand for masters peak?
Demand peaks in Apr; the busiest month runs 59.7× the quietest.
What does it cost to enter the masters niche?
Listings span $9.94–$152.41; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.