Is masterbuilt smoker element profitable to sell on Amazon United States?

The niche generates $44K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the masterbuilt smoker element niche?

15 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in masterbuilt smoker element?

Top complaints mined from reviews: Heating, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.5%.

When does demand for masterbuilt smoker element peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the masterbuilt smoker element niche?

Listings span $18.91–$35.41; the average listing price is $26.87 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

masterbuilt smoker element

Worth a look

Shows a sweet-spot price point ($26.87 avg), but a small market ($44K/yr) keeps it on the watch list.

Avg price

Incredible$26.87

avg listing price — sweet spot $15–$100

Price range

Incredible$18.91–$35.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great220.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, masterbuilt smoker element is a $44K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

masterbuilt smoker element market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $27K–$34K; units × avg price
Conversion rate: 6.1%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.1%
Avg brand age: 31 months
Avg seller age: 221 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

23%

COMVIEE49%
brati8%
GDHSWJ6%
ALAYAO6%
BISONCOOK5%
Stanbroil4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +13.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top masterbuilt smoker element search terms

masterbuilt smoker heating element6K/yr +11.8%2.7% conv.
smoker heating element6K/yr +5.6%4.3% conv.
masterbuilt heating element4K/yr +42.1%5.8% conv.
masterbuilt electric smoker heating element4K/yr +4.2%6.9% conv.
electric smoker heating element5K/yr +5.0%4.3% conv.
masterbuilt smoker element1K/yr +60.7%4.8% conv.

All search terms

Top masterbuilt smoker element products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1500 Watt Heating Element Compatible with Masterbuilt Electric Smoker and Grill with Adjustable Thermostat Cord Controller Replacement Parts for Masterbuilt Smokers & Turkey Fryers

COMVIEE$30.674.6★405 rev

1200 Watts Electric Smoker Heating Element Compatible with Masterbuilt 40 Digital Electric Smoker Replacement Part NO. 9907120027 for Model: 20070613 20072612 20075615 MB20072618 etc.

COMVIEE$23.624.5★150 rev

1500 Watt Heating Element Compatible with Masterbuilt Electric Smoker and Grill Heating Element with Adjustable Thermostat Cord Controller for Masterbuilt Smokers & Turkey Fryers

GDHSWJ$29.344.2★37 rev

Electric Smoker 9907120011 - Element Kit - 800 Watt for Masterbuilt 30 inch Digital Control Electric Smoker Replacement Part MB20071117 Heating Element

brati$24.014.7★327 rev

Upgrade 1650W Electric Smoker Heating Element with Adjustable Thermostat Controller Universal Replacement Parts for Smoke Hollow Charbroil Dyna-Glo Masterbuilt Cuisinart etc Electric Smoker Grill

COMVIEE$29.074.3★52 rev

Newest

by launch date

1650W Universal Electric Smoker Heating Element Adjustable Thermostat Controller Compatible with Brinkman Cuisinart Char-Broil Dyna-Glo Smoke Hollow Masterbuilt and Charcoal to Electric Smokers

Teonkeeys$29.5115 rev

5mo ago

1500 Watt Heating Element 50F To 450F For Masterbuilt Electric Smoker and Grill With Adjustable Thermostat Cord Controller and Stainless steel connection box By Romalon

Romalon$27.1411 rev

6mo ago

1500 Watt Heating Element Compatible with Master-built Electric Smoker and Grill with Adjustable Thermostat Cord Controller Replace Part for Master-built Smokers & Turkey Fryers by Fetechmate

Fetechmate$26.246 rev

6mo ago

Electric Heating Element for Brinkmann Smoker Replacement 1500W 120V Heating Coil Fits 810-7080-K 850-7005-0 810-7090-S 116-7000-0 Electric Smoker Parts

ALAYAO$35.414 rev

8mo ago

1500W Electric Heating Element for Smoker with Adjustable Thermostat Controller Cord Full Kit Compatible with Masterbuilt Electric Smoker Parts Smoker Heating Element Fits MB20070122 MB20071117

ALAYAO$28.9816 rev

10mo ago

What buyers say about masterbuilt smoker element

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit perfect”

Heating13%

“Perfect to heat”

Quality-Overall12%

“Very good replacement part”

Assembly/Installation11%

“It was easy to assemble”

Value For Money10%

“Worth the money”

Advertised Vs Actual Product5%

“As advertised”

Grilling4%

“Easy install in my homemade refrigerator smoker”

Maintenance And Repair4%

“Easy fix”

Durability3%

“It seems durable and good quality,”

Ease Of Use2%

“Easy to use”

What buyers complain about

Heating31%

“Last month the heating element went out”

Advertised Vs Actual Product9%

“The description says it fits the Cuisinart smoker--but it doesn't”

Quality-Overall8%

“Trash”

Size-Overall7%

“it didnt fit quite well”

Flammable6%

“when removed it looked burned”

Assembly/Installation5%

“I had to finagle it quite a bit to get it to install correctly”

Defective Material/Parts3%

“Element must be broken”

Rusts/Corrodes2%

“my chip tray had rusted thru in a few spots”

Functionality-Overall2%

“it didnt work”

Connectivity-Overall1%

“off like it has a loose connection”

Top return reasons

Size-Overall42%

Heating20%

Defective Material/Parts8%

Advertised Vs Actual Product6%

Functionality-Overall5%

Grilling3%

Connectivity-Overall3%

Mounting2%

Maintenance And Repair2%

Shape/Style1%

Common questions

Is masterbuilt smoker element profitable to sell on Amazon United States?: The niche generates $44K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the masterbuilt smoker element niche?: 15 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in masterbuilt smoker element?: Top complaints mined from reviews: Heating, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.5%.
When does demand for masterbuilt smoker element peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the masterbuilt smoker element niche?: Listings span $18.91–$35.41; the average listing price is $26.87 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.