masterbuilt digital electric smoker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+72.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,116.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$269.99avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 20K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$182.59–$366.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, masterbuilt digital electric smoker is a $51K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
masterbuilt digital electric smoker market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $67K–$135K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 100%
- Out of stock
- 1.3%
- Avg brand age
- 41 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Masterbuilt88%
- EAST OAK8%
- Nozrix4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +72.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Top masterbuilt digital electric smoker search terms
- masterbuilt digital electric smoker5K/yr
- 40 inch electric smoker5K/yr
- masterbuilt 30 inch electric smoker5K/yr
- mastercraft smoker3K/yr
- master built 30 inch electric smoker3K/yr
Top masterbuilt digital electric smoker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 710 Cooking Square Inches in Black Model MB20070421
Masterbuilt$251.334.3★2,724 rev
Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Racks and 710 Cooking Square Inches in Black Model MB20071117
Masterbuilt$222.384.4★11,182 rev
Masterbuilt 40-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 970 Cooking Square Inches in Black Model MB20070122
Masterbuilt$356.313.9★465 rev
Masterbuilt 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control Chrome Smoking Racks and 535 Cooking Square Inches in Black Model MB20070210
Masterbuilt$182.594.5★5,191 rev
Masterbuilt 40-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Smoking Racks and 970 Cooking Square Inches in Black Model MB20072918
Masterbuilt$293.723.8★581 rev
Newest
by launch date
40 Inch Electric Smoker with Digital Controls & Meat Thermometer Vertical BBQ Smoker with 4 Smoking Racks Wood Chip Tray & Waterproof Cover 633 Sq In Outdoor Smoker for Ribs Brisket & Turkey
Nozrix$250.212 rev
Electric Smoker 40 Inch Vertical Smoker with Meat Probe Digital Temperature Control & Wood Chip Loader 633 Sq In BBQ Smoker with 4 Racks & Weatherproof Cover for Brisket Ribs Turkey Fish
Nozrix$258.593 rev
EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
EAST OAK$271.091,863 rev
Masterbuilt710 WiFi Digital Smoker Vertical Design 711 Cooking Sq. Inches 4 Chrome Coated Smoking Racks Wood Chip Loader Electric Fuel Source to Plug in and Start Cooking Black Model MB20070924
Masterbuilt$332.50227 rev
EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches Night Blue
EAST OAK$264.071,863 rev
Trending
90-day click momentum40 Inch Electric Smoker with Digital Controls & Meat Thermometer Vertical BBQ Smoker with 4 Smoking Racks Wood Chip Tray & Waterproof Cover 633 Sq In Outdoor Smoker for Ribs Brisket & Turkey
Nozrix$250.215.0★
Electric Smoker 40 Inch Vertical Smoker with Meat Probe Digital Temperature Control & Wood Chip Loader 633 Sq In BBQ Smoker with 4 Racks & Weatherproof Cover for Brisket Ribs Turkey Fish
Nozrix$258.595.0★
EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
EAST OAK$271.094.7★
Masterbuilt MPS 230S Propane Smoker 30 Black
Masterbuilt$242.594.3★
Masterbuilt 40-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Smoking Racks and 970 Cooking Square Inches in Black Model MB20072918
Masterbuilt$293.723.8★
What buyers say about masterbuilt digital electric smoker
What buyers praise and complain about, mined from review topics.What buyers love
“High Quality Build”
“Easy to use”
“Well worth the price”
“The assembly was simple”
“Still cleans up beautifully”
“No heat issues”
“it cooks evenly”
“good size”
“Very durable”
“finish as well as design”
What buyers complain about
“break so easy”
“Garbage”
“Loses too much heat”
“Wont turn back on”
“It's too small”
“The system also leaks”
“Cheap & not worth”
“Item arrived damaged and missing screws”
“Way too frustrating”
“Bad temp gauge”
Top return reasons
Common questions
- Is masterbuilt digital electric smoker profitable to sell on Amazon United States?
- The niche generates $51K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +72.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the masterbuilt digital electric smoker niche?
- 3 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in masterbuilt digital electric smoker?
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 2.8%.
- When does demand for masterbuilt digital electric smoker peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the masterbuilt digital electric smoker niche?
- Listings span $182.59–$366.06; the average listing price is $269.99 (sweet spot $15–$100). The average incumbent carries 2,116 reviews — the moat a new listing must climb.