martha stewart outdoor furniture
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Review moat
Great151.1avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 242K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$718.44avg listing price — sweet spot $15–$100
Price range
Bad$176.85–$2152.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, martha stewart outdoor furniture is a $157K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
martha stewart outdoor furniture market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $180K–$359K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #328
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 94%
- Out of stock
- 16.0%
- Avg brand age
- 32 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
87
Top-5 brand share
49%
Top 20: 81%
Top-5 click share
21%
Top 20: 49%
Open market
45%
- Aoxun14%
- Oasbira14%
- VONZOY7%
- ComfCove7%
- UDPATIO7%
- Solaste6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.3×
Top martha stewart outdoor furniture search terms
- aluminum outdoor furniture46K/yr
- aluminum patio furniture44K/yr
- patio set with swivel chairs15K/yr
- aluminum patio set16K/yr
- high end outdoor patio furniture14K/yr
- green patio furniture10K/yr
- fire pit patio set13K/yr
- black and white patio furniture10K/yr
- aluminum outdoor furniture set15K/yr
- mid century modern patio furniture9K/yr
Top martha stewart outdoor furniture products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aoxun Aluminum Patio Furniture Set 7 Seats Oversized Outdoor Sectional with Washable Thick Cushions Coffee Table Patio Conversation Sets for Porch Balcony Deck
Aoxun$747.214.6★235 rev
Oasbira Aluminum Outdoor Patio Furniture Set with Coffee Table 4 Piece Patio Conversation Sets with Washable Thick Cushions Outdoor Sectional Furniture Set for Poolside Balcony Deck Gray
Oasbira$636.314.4★137 rev
Oasbira Aluminum Outdoor Patio Furniture Set with Coffee Table 5 Piece Patio Conversation Sets with Washable Thick Cushions Outdoor Sectional Furniture Set for Porch Balcony Deck Yard Graphite
Oasbira$748.734.6★172 rev
4-Piece Aluminum Outdoor Patio Furniture Sets All-Weather Patio Conversation Set Sectional Sofa with Coffee Table & Cushions with Removable Covers for for Deck Backyard Garden Poolside Balcony Porch
VONZOY$357.524.9★44 rev
Aoxun Patio Furniture Set 5 Piece Aluminum Patio Sets with 5 Thicken & Washable Cushion Waterproof Outdoor Furniture with Coffee Table Outdoor Couch Sectional for Backyard Porch and Garden
Aoxun$590.484.5★107 rev
Newest
by launch date
ADRERIC Patio Furniture Set 9 Seats and Coffee Table 7 Pieces Patio Conversation Set with Thick Cushion Ottomans Deluxe Aluminum Modern Outside Sectional for Porch Balcony Deck Yard Light Gray
ADRERIC$769.492 rev
ComfCove Outdoor Patio Furniture Set 5 Seats Aluminum Patio Conversation Sets with Ergonomic Seat and Wide Washable Thick Cushions Modern Outdoor Sectional Furniture for Balcony Porch
ComfCove$571.671 rev
Solaste Aluminum Patio Furniture Set for All Weather Oversized Metal Outdoor Furniture Set with 27.5 Deep Seating and 3.2 Wide Armrest Outdoor Patio Conversation Sets with 10 Back Suport Cushion
Solaste$784.19550 rev
U-MAX Aluminum Patio Furniture Set 7 Seats Modern Furniture Clearance with Coffee Table & Side Table Patio Conversation Sets with Deep Cushions for Lawn Garden Porch Balcony Dark Grey
U-MAX$513.3611 rev
VONZOY Aluminum Patio Furniture Sets Metal Outdoor Furniture Set with Cushion All-Weather Sectional Sofa with Coffee Table for for Backyard Garden and Poolside Easy Assembly(Beige)
VONZOY$322.4327 rev
Trending
90-day click momentumADRERIC Patio Furniture Set 9 Seats and Coffee Table 7 Pieces Patio Conversation Set with Thick Cushion Ottomans Deluxe Aluminum Modern Outside Sectional for Porch Balcony Deck Yard Light Gray
ADRERIC$769.494.5★
ComfCove Outdoor Patio Furniture Set 5 Seats Aluminum Patio Conversation Sets with Ergonomic Seat and Wide Washable Thick Cushions Modern Outdoor Sectional Furniture for Balcony Porch
ComfCove$571.675.0★
Solaste Aluminum Patio Furniture Set for All Weather Oversized Metal Outdoor Furniture Set with 27.5 Deep Seating and 3.2 Wide Armrest Outdoor Patio Conversation Sets with 10 Back Suport Cushion
Solaste$784.194.4★
U-MAX Aluminum Patio Furniture Set 7 Seats Modern Furniture Clearance with Coffee Table & Side Table Patio Conversation Sets with Deep Cushions for Lawn Garden Porch Balcony Dark Grey
U-MAX$513.364.0★
Sweecci Aluminum Outdoor Patio Furniture Set with 5.1-Inch Cushions
Sweecci$1295.264.9★
What buyers say about martha stewart outdoor furniture
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“Good quality and easy to put together”
“comfortable material”
“Excellent value”
“Cushions are soft”
“Sturdy furniture”
“the thoughtful design”
“It is durable”
“love the color”
“looks just like the pictures”
What buyers complain about
“Assembly Issue”
“Very disappointing cushions”
“the quality was super cheap”
“feels much more expensive than it is”
“thicker than expected”
“it was too big”
“Not as pictured”
“This will not Last”
“Instructions are not great”
“The material seems to be cheap”
Top return reasons
Common questions
- Is martha stewart outdoor furniture profitable to sell on Amazon United States?
- The niche generates $157K/yr across 123 tracked products. 67 of 79 products launched in the last 360 days are still selling. 90-day search growth is +55.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the martha stewart outdoor furniture niche?
- 57 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in martha stewart outdoor furniture?
- Top complaints mined from reviews: Assembly/Installation, Cushion, Quality-Overall. The return rate is 0.1%.
- When does demand for martha stewart outdoor furniture peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.3× the quietest.
- What does it cost to enter the martha stewart outdoor furniture niche?
- Listings span $176.85–$2152.41; the average listing price is $718.44 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.