Martha Stewart Outdoor Furniture
MaybeAn estimated 0.1% of orders come back. But products sell for $718.44 on average, outside the sweet spot, so Martha Stewart Outdoor Furniture is a Maybe.
- Flapen Score
- 60 / 100Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 5660
- Market size
- $157K/yr242K searches / yr
- 90-day growth
- +55.0%search demand this quarter
- Competition
- 21%top-5 click share · 57 brands · 87 sellers
Flapen Score
Martha Stewart Outdoor Furniture against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Martha Stewart Outdoor Furniture is stronger. Inside it, weaker.
Market
The Martha Stewart Outdoor Furniture market on Amazon at a glance
Shoppers on Amazon United States searched for Martha Stewart Outdoor Furniture 242K times last year and spent an estimated $157K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- +55.0%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $157Ka year
- Peak month
- April3.3× the quietest month
- Top search term
- aluminum outdoor furniture46K searches a year
02 · Price
A sale here is worth $718.44.
Listings sell for $718.44 on average, from $176.85 to $2152.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $718.44 that is $0 to $72K a year per listing.
- Average price
- $718.44above the $15 to $100 sweet spot
- Price range
- $176.85–$2152.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$72K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #328 within Patio Furniture Sets. It carries 151 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 14%
- Out of stock, average day
- 16.0%
- Average rank
- #328in Patio Furniture Sets
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 151per listing
- Listings tracked
- 123
04 · Newcomers
67 of last year's 79 launches cleared the first-year sales bar.
79 products launched here in the last 12 months. 67 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 79
- Successful launches
- 67Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Martha Stewart Outdoor Furniture products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
87
Top-5 brand share
49%
Top 20: 81%
Top-5 click share
21%
Top 20: 49%
Open market
45%
- Brand 114%
- Brand 214%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Martha Stewart Outdoor Furniture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.3×
Search terms
Top Martha Stewart Outdoor Furniture search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aluminum outdoor furniture46K/yr
- aluminum patio furniture44K/yr
- patio set with swivel chairs15K/yr
- aluminum patio set16K/yr
- high end outdoor patio furniture14K/yr
- green patio furniture10K/yr
- fire pit patio set13K/yr
- black and white patio furniture10K/yr
- aluminum outdoor furniture set15K/yr
- mid century modern patio furniture9K/yr
Reviews and returns
What reviews say buyers love and hate about Martha Stewart Outdoor Furniture
We read the reviews and the return reasons for every product selling here.
“Assembly Issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Martha Stewart Outdoor Furniture questions
Answered from the same tracked data.