Market Basket
MaybeProducts sell for $36.06 on average, inside the sweet spot. But shoppers spend an estimated $53K a year here, so Market Basket is a Maybe.
- Flapen Score
- 54 / 100Ranks 4,843 of 8,839 Patio, Lawn & Garden niches · −2 vs the category median of 5654
- Market size
- $53K/yr104K searches / yr
- 90-day growth
- +25.1%search demand this quarter
- Competition
- 32%top-5 click share · 42 brands · 70 sellers
Flapen Score
Market Basket against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Market Basket is stronger. Inside it, weaker.
Market
The Market Basket market on Amazon at a glance
Shoppers on Amazon United States searched for Market Basket 104K times last year and spent an estimated $53K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +25.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $53Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- farmers market basket32K searches a year
02 · Price
A sale here is worth $36.06.
Listings sell for $36.06 on average, from $8.83 to $115.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.06 that is $0 to $4K a year per listing.
- Average price
- $36.06inside the $15 to $100 sweet spot
- Price range
- $8.83–$115.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,734 within Picnic Baskets, Tables & Accessories. It carries 1,173 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 65%
- Out of stock, average day
- 12.1%
- Average rank
- #1,734in Picnic Baskets, Tables & Accessories
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,173per listing
- Listings tracked
- 72
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Market Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
70
Top-5 brand share
56%
Top 20: 86%
Top-5 click share
32%
Top 20: 65%
Open market
40%
- Brand 126%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Market Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Market Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- farmers market basket32K/yr
- market basket37K/yr
- french market basket15K/yr
- farmers market baskets7K/yr
- market baskets with handles8K/yr
- market baskets5K/yr
Reviews and returns
What reviews say buyers love and hate about Market Basket
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Market Basket questions
Answered from the same tracked data.