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malachi barton shirt

Skip it

Soft demand (-32.8% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 9Conversion 12Competition 19Returns 92Price range 85Avg price 91Brand share 24Review moat 98Quality gap 23

Review moat

Incredible33.18

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.28

avg listing price — sweet spot $15–$100

Price range

Great$10.31–$49.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$131K

$131K/yr · 649K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, malachi barton shirt is a $131K/yr Amazon United States market (649K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

malachi barton shirt market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$128K–$170K
units × avg price
Conversion rate
0.9%
Avg BSR
#30,567
Page quality
0%
Prime
82%
Sponsored
64%
Out of stock
59.5%
Avg brand age
26 months
Avg seller age
207 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Aieted41%
  • Generic26%
  • Shmbada14%
  • Feelin Good Tees5%
  • WENWELL5%
  • Custom Christmas Father's Day Men Nutrition Facts4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Weekly Amazon search volume, last 41 weeks — -32.8% search growth over the last 90 days.
20K15KBlack Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top malachi barton shirt search terms

  • malachi barton276K/yr
  • malachi barton flag257K/yr
  • malachi barton merch68K/yr
  • malachi barton poster27K/yr
  • malachi flag9K/yr
  • malchi barton flag6K/yr
  • malici barton flag3K/yr
  • malachi barton flag for room3K/yr
All search terms

Top malachi barton shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$20K30%$39K45%$59K60%$79K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about malachi barton shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product30%

“Exactly as advertised”

Gifting Purpose27%

“Fun gift for a kid who wants one”

Quality-Overall26%

“Good quality and quick delivery for the price”

Material Quality9%

“Nice material and daughter loved it”

Value For Money3%

“Huge for the price”

What buyers complain about

Size-Overall50%

“it is huge”

Thickness25%

“Thin an smaller than I thought”

Top return reasons

Size-Overall43%
Chest Fit10%
Length10%
Print Quality7%
Gap/Hole5%
Stain Resistance5%
Product Condition5%
Value For Money5%
Durability5%
Defective Material/Parts5%

Common questions

Is malachi barton shirt profitable to sell on Amazon United States?
The niche generates $131K/yr across 11 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (37/100).
How competitive is the malachi barton shirt niche?
8 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in malachi barton shirt?
Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 1.2%.
What does it cost to enter the malachi barton shirt niche?
Listings span $10.31–$49.54; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.