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Mailbox Christmas Decorations

Fail

Demand is soft, at -47.8% this quarter, so Mailbox Christmas Decorations is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$83K/yr264K searches / yr
90-day growth
-47.8%search demand this quarter
Competition
54%top-5 click share · 10 brands · 14 sellers

Flapen Score

Mailbox Christmas Decorations against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Mailbox Christmas Decorations is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mailbox Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Mailbox Christmas Decorations 264K times last year and spent an estimated $83K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
1.7%
Market size, estimated
$83Ka year
Peak month
November216.0× the quietest month
Top search term
christmas mailbox cover36K searches a year

02 · Price

A sale here is worth $18.65.

Listings sell for $18.65 on average, from $6.75 to $39.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $18.65 that is $0 to $2K a year per listing.

Average price
$18.65inside the $15 to $100 sweet spot
Price range
$6.75–$39.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #171 within Mailbox Covers. It carries 327 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
19.1%
Average rank
#171in Mailbox Covers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mailbox Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

28%

  • Brand 116%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 511%
  • Brand 610%

Demand

Mailbox Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 216.0×

Search terms

Top Mailbox Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas mailbox cover36K/yr
  • christmas mailbox covers magnetic46K/yr
  • holiday mailbox covers5K/yr
  • winter mailbox covers magnetic18K/yr
  • christmas mailbox decorations36K/yr
  • christmas mailbox covers13K/yr
  • mailbox christmas decor36K/yr
  • christmas mailbox decor17K/yr
  • winter mailbox cover9K/yr
  • mailbox christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Mailbox Christmas Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
57%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Because they were too long”
A buyer, on “Size-Overall”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mailbox Christmas Decorations questions

Answered from the same tracked data.