machete
Launch itA $1.8M/yr market growing +17.8% this quarter with returns at 1.5% — clears our launch bar.
Avg price
Incredible$33.84avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 2.1M searches
Price range
Great$11.11–$77.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,011.44avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, machete is a $1.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 66/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
machete market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 74%
- Out of stock
- 2.6%
- Avg brand age
- 59 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
82
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
50%
Top 20: 85%
Open market
30%
- Grand Way28%
- Mossy Oak15%
- Gerber10%
- REAT6%
- Esvopa6%
- Freelander5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top machete search terms
- machete1.3M/yr
- machete for cutting trees heavy duty191K/yr
- machete for yard work110K/yr
- machetes heavy duty56K/yr
- machetes77K/yr
- machete knife92K/yr
- gardening machetes40K/yr
- tactical machete43K/yr
- tramontina machete30K/yr
- gerber machete30K/yr
Top machete products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Machete with Saw - 19 Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees and Yard Work 111084
Grand Way$20.614.5★3,191 rev
Machete with Saw 25 / 19 Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees and Yard Work
Grand Way$30.104.5★3,191 rev
Gerber Gear Gator Machete 25 / 18 with Saw and Plain Edge Blade for Camping Hunting Gardening and Bushcraft Includes a Gator Grip and Protective Sheath Stainless Steel Blade
Gerber$35.164.3★5,297 rev
Mossy Oak 16 Heavy Duty Machete with Saw and Sheath Sharp Dual-Edge Blade Ergonomic Non-Slip Handle for Bushcraft Outdoor Hunting Garden Cutting and Yard Work
Mossy Oak$15.784.8★442 rev
Machete for Bushcraft 24 inch Survival Knife with Saw for Yard Work Gardening Heavy Duty Machete with No-Slip Handle and Sheath for Hunting Outdoor Tree Cutting Esvopa
Esvopa$17.704.3★44 rev
Newest
by launch date
Mossy Oak 11.5 Machete for Yard Work Survival Kukri Machete Knife with Sheath EDC Gear Ergonomic Anti-Slip Handle Stainless Steel Machetes for Cutting Trees Gardening Bushcraft and Hunting
Mossy Oak$11.97186 rev
Mossy Oak 19 Machete with Oxford Sheath Sharp Heavy Duty Machete with Ergonomic Walnut Handle for Bushcraft Outdoor Hunting Garden Cutting Trees and Yard Work
Mossy Oak$29.1019 rev
DEWALT 24 Inch MA60 Field Machete - Full Tang Stainless Steel Blade with Saw Back Construction & Non-Slip TPR Handle with Nylon Sheath for Brush Clearing Yard Work Camping & Outdoor Use
DEWALT$29.9716 rev
Freelander Japanese Machete for Cutting Trees Heavy Duty Full Tang Survival Machete Knife with Wooden Sheath for Yard Work Gardening Camping and Bushcraft Gifts for Men
Freelander$38.8858 rev
Purple Dragon Japanese Machete Knife for Cutting Trees Heavy Duty Full Tang Survival Machete with Wooden Sheath for Gardening Camping Bushcraft & Yard Work Gifts for Outdoor Men Women
Purple Dragon$57.3323 rev
Trending
90-day click momentumFreelander Japanese Machete for Cutting Trees Heavy Duty Full Tang Survival Machete Knife with Wooden Sheath for Yard Work Gardening Camping and Bushcraft Gifts for Men
Freelander$38.884.6★
DEWALT 24 Inch MA60 Field Machete - Full Tang Stainless Steel Blade with Saw Back Construction & Non-Slip TPR Handle with Nylon Sheath for Brush Clearing Yard Work Camping & Outdoor Use
DEWALT$29.974.2★
Purple Dragon Japanese Machete Knife for Cutting Trees Heavy Duty Full Tang Survival Machete with Wooden Sheath for Gardening Camping Bushcraft & Yard Work Gifts for Outdoor Men Women
Purple Dragon$57.334.6★
Colombian Military Surplus Assorted Machetes 5 Pack New
Surplus$34.874.2★
Machete for Bushcraft 24 inch Survival Knife with Saw for Yard Work Gardening Heavy Duty Machete with No-Slip Handle and Sheath for Hunting Outdoor Tree Cutting Esvopa
Esvopa$17.704.3★
What buyers say about machete
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good for the money”
“Very sharp”
“Great Grip”
“As advertised”
“Great size”
“Heavy-duty well made”
“Good durability”
“easy to use”
“The weight feels balanced”
What buyers complain about
“Not as sharp as they claim”
“Not durable and will be returning this item”
“A little heavier than I expected”
“Poor handheld quality”
“Its shorter then what I thought it would be”
“Not as pictured”
“Flimsy”
“Unable to cut through thin twigs and straw”
“handle is plastic”
“It started rusting fairly quick though”
Top return reasons
Common questions
- Is machete profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 34 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Launch it (66/100).
- How competitive is the machete niche?
- 21 brands and 82 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in machete?
- Top complaints mined from reviews: Sharpness, Durability, Weight Heavy. The return rate is 1.5%.
- When does demand for machete peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the machete niche?
- Listings span $11.11–$77.51; the average listing price is $33.84 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.