Machete

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+17.8%

Conversion, latest week

2.6%

Market size, estimated

$1.8Ma year

Peak month

July1.4× the quietest month

Top search term

machete1.3M searches a year

Listings sell for $33.84 on average, from $11.11 to $77.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $33.84 that is $34K to $42K a year per listing.

Average price

$33.84inside the $15 to $100 sweet spot

Price range

$11.11–$77.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$34K–$42K

Returns

1.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Hand Tools. It carries 1,011 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

88%

Out of stock, average day

2.6%

Average rank

#35in Hand Tools

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,011per listing

Listings tracked

34

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

59 months