Is lupine seeds profitable to sell on Amazon United States?

The niche generates $58K/yr across 15 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +59.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the lupine seeds niche?

9 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in lupine seeds?

Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for lupine seeds peak?

Demand peaks in Apr–May–Jun; the busiest month runs 4.5× the quietest.

What does it cost to enter the lupine seeds niche?

Listings span $4.65–$22.84; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.

lupine seeds

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Growth

Good+59.5%

90-day search growth — must beat 0% to launch

Review moat

Good532.13

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.65–$22.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$8.97

avg listing price — sweet spot $15–$100

Market size

Bad$58K

$58K/yr · 84K searches

According to Flapen's Amazon United States niche tracking, lupine seeds is a $58K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lupine seeds market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 7.7%
Avg BSR: #1,375
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

KVITER24%
SWEET YARDS23%
Fruivity13%
Seed Needs10%
Outsidepride10%
Marde Ross & Company8%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.5% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.5×

Open Trend

Top lupine seeds search terms

lupine seeds48K/yr +41.6%8.2% conv.
lupine seeds perennial14K/yr +146.0%8.3% conv.
lupine16K/yr +51.9%2.8% conv.
lupin seeds4K/yr +50.5%6.6% conv.
lupinus2K/yr +203.0%0.4% conv.

All search terms

Top lupine seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KVITER 250 Mix Russell Lupine Seeds Perennial (Lupinus polyphyllus) - Heirloom & Non GMO Lupine Seed Packets Pollinator Friendly Wildflowers Mix - Flower Seeds for Planting in Garden Beds & Meadows

KVITER$6.964.0★2,668 rev

Russell Lupine Seeds Extra Large Packet Over 1 300 Open Pollinated Non-GMO Perennial Wildflower Seeds Lupinus polyphyllus

SWEET YARDS$9.314.2★300 rev

Fruivity Russell Lupine Seeds (0.35oz - 1000+ Seeds) - Mixed Color Perennial Wildflower - Lupinus polyphyllus - Heirloom Seeds for Planting Attracts Bees & Hummingbirds

Fruivity$6.894.0★45 rev

Marde Ross & Company Russell Lupine Seeds Perennial - Grows 40 Tall - Perennial Wildflowers for Winter & Fall Planting - Grown in the USA - 100 Mixed Russell Lupine Seeds

Marde Ross & Company$13.063.9★477 rev

Russell Lupine Seeds Bulk Quarter Pound Bag Over 5 000 Open Pollinated Non-GMO Perennial Wildflower Seeds Lupinus polyphyllus

SWEET YARDS$22.844.2★300 rev

Newest

by launch date

Fruivity Russell Lupine Seeds (0.35oz - 1000+ Seeds) - Mixed Color Perennial Wildflower - Lupinus polyphyllus - Heirloom Seeds for Planting Attracts Bees & Hummingbirds

Fruivity$6.8945 rev

7mo ago

KVITER 250 Mix Russell Lupine Seeds Perennial (Lupinus polyphyllus) - Heirloom & Non GMO Lupine Seed Packets Pollinator Friendly Wildflowers Mix - Flower Seeds for Planting in Garden Beds & Meadows

KVITER$6.962,668 rev

7mo ago

Lupine Seeds for Planting - 300 Heirloom Perennial Flower Seeds Cold-Resistant Blue-Purple Flower Spikes

Generic$7.7032 rev

8mo ago

750+ Lupinus Flower Seeds for Planting Mixed Perennial Lupinus Seed Non-GMO Heirloom Lupinus Seed for Garden Home Wildflower Seeds

Generic$5.536 rev

8mo ago

Sow Right Seeds - Wild Blue Lupine Seeds for Planting - Non-GMO Heirloom Perennial - Easy to Grow - Beautiful Purple Flowers for Gardens and Landscapes - Ideal for Bee and Butterfly Attraction (1)

Sow Right Seeds$4.936 rev

10mo ago

What buyers say about lupine seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth62%

“grows great”

Quality-Overall11%

“These are a good variety at a good price”

Color11%

“Great colors”

Ease Of Use3%

“easy to follow”

Value For Money2%

“Great Value”

Advertised Vs Actual Product2%

“Exactly as described”

Strength2%

“The seeds themselves look incredibly robust”

Instructions/User Manual/Troubleshooting1%

“the directions were simple enough to follow without confusion”

Size-Overall1%

“I really appreciated that it came in a standard size seed packet”

Ease Of Cleaning0%

“These are clean”

What buyers complain about

Plant Growth63%

“No growth”

Value For Money11%

“Not worth the money”

Advertised Vs Actual Product6%

“Deceptive marketing”

Instructions/User Manual/Troubleshooting5%

“The planting directions included with the seeds are very minimal”

Contamination3%

“seeds are duds”

Maintenance And Repair3%

“Produced nothing with regular maintenance”

Size-Overall1%

“smaller than an index card”

Durability1%

“they were starting to break through by the next morning”

Top return reasons

Advertised Vs Actual Product26%

Functionality-Overall18%

Value For Money18%

Plant Growth14%

Size-Overall10%

Defective Material/Parts6%

Color3%

Ethically/Sustainably Sourced3%

Leak-Proof3%

Common questions

Is lupine seeds profitable to sell on Amazon United States?: The niche generates $58K/yr across 15 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +59.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the lupine seeds niche?: 9 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in lupine seeds?: Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for lupine seeds peak?: Demand peaks in Apr–May–Jun; the busiest month runs 4.5× the quietest.
What does it cost to enter the lupine seeds niche?: Listings span $4.65–$22.84; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.