lump charcoal
Launch itA $1.4M/yr market growing +70.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$41.73avg listing price — sweet spot $15–$100
Price range
Great$10.59–$100.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 559K searches
Growth
Great+70.1%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,405.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lump charcoal is a $1.4M/yr Amazon United States market (559K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun. Verdict: Launch it — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lump charcoal market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 71%
- Out of stock
- 3.9%
- Avg brand age
- 62 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
584
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
15%
- FOGO28%
- Kamado Joe20%
- Jealous Devil17%
- Rockwood9%
- B&B Charcoal7%
- Mr. Bar-B-Q5%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Top lump charcoal search terms
- lump charcoal229K/yr
- lump charcoal for grilling44K/yr
- jealous devil lump charcoal46K/yr
- fogo lump charcoal39K/yr
- b&b charcoal27K/yr
- kamado joe charcoal24K/yr
- lump charcoal for smoker25K/yr
- hardwood lump charcoal14K/yr
- jealous devil charcoal11K/yr
- fogo charcoal15K/yr
Top lump charcoal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kamado Joe Big Block XL Premium 100% All-Natural Hardwood Lump Charcoal Reusable Up to Three Times and 18-Hour Burn Times 1-Pack 20LBS Model KJ-CHAR
Kamado Joe$29.494.5★6,695 rev
Jealous Devil Chunx XL Lump Charcoal 100% All Natural BBQ Hardwood 35 Pound Bag - Low Ash Smoking and Grilling High Heat and Long Burn for Barbecue Grill Smoker and Kamado
Jealous Devil$47.864.6★3,783 rev
FOGO Super Premium Hardwood Lump Charcoal Natural Large Sized Lump Charcoal for Grilling and Smoking Restaurant Quality 35 Pound Bag
FOGO$55.884.6★2,533 rev
Rockwood Natural Lump Charcoal Hardwood Lump Charcoal Blend of Oak Hickory & Cherry for Clean Burn High-Heat Grilling & Smoky Flavor Barbecue Ideal for Kettle & Kamado Grills 20lbs (2 Packs)
Rockwood$79.564.6★664 rev
FOGO Premium Hardwood Lump Charcoal Natural Medium Sized Lump Charcoal for Grilling and Smoking Restaurant Quality 17.6 Pound Bag 2-Pack
FOGO$54.624.6★50 rev
Newest
by launch date
B&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (20lb Oak + Firelights)
B&B Charcoal$45.074 rev
Bear Mountain BBQ Hardwood Lump Charcoal Premium Grade for BBQ Grills Quick to Light and Ready to Cook Faster Rich Smoky Flavor 16 Pounds
Bear Mountain Premium BBQ Woods$36.4630 rev
365 by Whole Foods Market Charcoal Lump 128 Ounce
365 by Whole Foods Market$10.59165 rev
FOGO Premium Hardwood Lump Charcoal Natural Medium Sized Lump Charcoal for Grilling and Smoking Restaurant Quality 17.6 Pound Bag 2-Pack
FOGO$54.6250 rev
FOGO Premium Hardwood Lump Charcoal Natural Large Sized Lump Charcoal 17.6 Pound Bag and FOGO Fogostarters Natural Fire Starters 30 Count Box Bundle
FOGO$50.812,533 rev
Trending
90-day click momentumFOGO Premium Hardwood Lump Charcoal Natural Large Sized Lump Charcoal 17.6 Pound Bag and FOGO Fogostarters Natural Fire Starters 30 Count Box Bundle
FOGO$50.814.6★
B&B Charcoal Oak Lump Charcoal 4540 GR - Set of 2
B&B Charcoal$56.844.8★
B&B Charcoal + 24 Firelighting Squares | Long-Lasting Clean-Burning Charcoal Briquets for BBQ Grilling & Smoking | No Chemicals or Fillers (20lb Oak + Firelights)
B&B Charcoal$45.074.7★
COWBOY 17208 Hardwood Lump Charcoal 8 lb
DURAFLAME COWBOY$25.574.7★
Kamado Joe Big Block XL Premium 100% All-Natural Hardwood Lump Charcoal Reusable Up to Three Times and 18-Hour Burn Times 1-Pack 20LBS Model KJ-CHAR
Kamado Joe$29.494.5★
What buyers say about lump charcoal
What buyers praise and complain about, mined from review topics.What buyers love
“Overall great quality charcoal for BBQ and grilling”
“Worth every penny”
“a great heat for grilling”
“AS ADVERTISED”
“It doesnt give off a strong weird smell like some others Ive tried”
“Easy to clean up”
“Easy”
“The bag is sized right”
“Lasts a long time”
“Burns nice slow and clean”
What buyers complain about
“It smoke a lot”
“then other sellers price it up way too much”
“Poor quality control”
“The bag is bigger than I expected”
“just burns up way too fast”
“I used these in my husband's car that had a leak. water”
“Plastic”
“False advertising and nothing more than charcoal and total crap”
“Its heavy and messy so would be a pain to return”
“Very messy cleanup”
Top return reasons
Common questions
- Is lump charcoal profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +70.1%. Flapen's verdict: Launch it (67/100).
- How competitive is the lump charcoal niche?
- 12 brands and 584 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in lump charcoal?
- Top complaints mined from reviews: Flammable, Value For Money, Quality-Overall. The return rate is 0.4%.
- When does demand for lump charcoal peak?
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lump charcoal niche?
- Listings span $10.59–$100.36; the average listing price is $41.73 (sweet spot $15–$100). The average incumbent carries 1,405 reviews — the moat a new listing must climb.