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Lump Charcoal

Pass

Lump Charcoal scores 67 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +70.1% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
67
67 / 100
Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size
$1.4M/yr559K searches / yr
90-day growth
+70.1%search demand this quarter
Competition
60%top-5 click share · 12 brands · 584 sellers

Flapen Score

Lump Charcoal against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Lump Charcoal is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lump Charcoal market on Amazon at a glance

Shoppers on Amazon United States searched for Lump Charcoal 559K times last year and spent an estimated $1.4M. The top 5 brands take 80% of clicks. Demand peaks in May–Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
+70.1%
Conversion, latest week
6.2%
Market size, estimated
$1.4Ma year
Peak month
May1.7× the quietest month
Top search term
lump charcoal229K searches a year

02 · Price

A sale here is worth $41.73.

Listings sell for $41.73 on average, from $10.59 to $100.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $41.73 that is $42K to $52K a year per listing.

Average price
$41.73inside the $15 to $100 sweet spot
Price range
$10.59–$100.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$42K–$52K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within Fuel & Firestarters. It carries 1,405 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
57%
Out of stock, average day
3.9%
Average rank
#41in Fuel & Firestarters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,405per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lump Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

584

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

15%

  • Brand 128%
  • Brand 220%
  • Brand 317%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Lump Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Lump Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lump charcoal229K/yr
  • lump charcoal for grilling44K/yr
  • jealous devil lump charcoal46K/yr
  • fogo lump charcoal39K/yr
  • b&b charcoal27K/yr
  • kamado joe charcoal24K/yr
  • lump charcoal for smoker25K/yr
  • hardwood lump charcoal14K/yr
  • jealous devil charcoal11K/yr
  • fogo charcoal15K/yr

Reviews and returns

What reviews say buyers love and hate about Lump Charcoal

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Flammable”
0.4%of orders come back
“It smoke a lot”
A buyer, on “Flammable”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lump Charcoal questions

Answered from the same tracked data.