loam soil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.93avg listing price — sweet spot $15–$100
Review moat
Great428.46avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.65–$40.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$64K$64K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loam soil is a $64K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
loam soil market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $67K–$81K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #1,023
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- SUN GRO56%
- Sun Gro44%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.6×
Top loam soil search terms
- black gold potting soil22K/yr
- black gold soil7K/yr
- sungro horticulture6K/yr
Top loam soil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
SUN GRO$21.084.8★47 rev
Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$32.044.4★44 rev
Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$37.844.7★21 rev
SunGro Horticulture Seedling Mix - Organic Seed Starting Mix - 8 Quart - Lime Perlite Sphagnum Peat Moss
Sun Gro$7.654.6★1,135 rev
SunGro Horticulture Potting Soil - All Purpose with Control - 16 Quart - Worm Castings Pumice Peat Moss
SUN GRO$19.574.6★1,958 rev
Newest
by launch dateBlack Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material
SUN GRO$21.0847 rev
SunGro Horticulture Soil and Soil Amendments - Natural Organic Potting Soil - 2 Cu Ft - Peat Moss Perlite
SUN GRO$40.2517 rev
SunGro Horticulture Cactus Mix Soil - Fast Draining Nutrient Rich - 8 qt (2 Pack) - Earthworm Castings Pumice Perlite
SUN GRO$24.07309 rev
Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$32.0444 rev
Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$37.8421 rev
Trending
90-day click momentumBlack Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$37.844.7★
Black Gold Potting Soil - Organic Outdoor Potting Soil Earthworm Castings Pumice Perlite - 16 Qt
Sun Gro$28.964.4★
Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite
Sun Gro$32.044.4★
SunGro Horticulture Seedling Mix - Organic Seed Starting Mix - 8 Quart - Lime Perlite Sphagnum Peat Moss
Sun Gro$7.654.6★
SunGro Horticulture Potting Mix - All Purpose with Fertilizer Potting Soil - 1 Cu Ft - Plastic
SUN GRO$26.574.9★
What buyers say about loam soil
What buyers praise and complain about, mined from review topics.What buyers love
“Things grow beautifully in it”
“Soil quality and richness is top notch”
“It not heavy soil”
“Good value for the money”
“Great for indoor plants”
“This is fluffy stuff”
“Product is exactly what I Ordered”
“Great for drainage”
“This is very Fluffy soil”
“Easy to use”
What buyers complain about
“Waste of Money”
“Not a lot of chunky stuff, like twigs”
“Have had tremendous problems with fungus gnats for over a year from a well known brand potting soil in the green bag”
Top return reasons
Common questions
- Is loam soil profitable to sell on Amazon United States?
- The niche generates $64K/yr across 13 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the loam soil niche?
- 2 brands and 56 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loam soil?
- Top complaints mined from reviews: Value For Money, Thickness, Pest/Insect Control. The return rate is 0.1%.
- When does demand for loam soil peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.6× the quietest.
- What does it cost to enter the loam soil niche?
- Listings span $7.65–$40.25; the average listing price is $26.93 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.