Skip to content

Liquid Ice Melt

Fail

Demand is soft, at -97.0% this quarter, so Liquid Ice Melt is a Fail.

Flapen Score
31
31 / 100
Ranks 8,588 of 8,839 Patio, Lawn & Garden niches · −25 vs the category median of 56
Market size
$59K/yr83K searches / yr
90-day growth
-97.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Liquid Ice Melt against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Liquid Ice Melt is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Ice Melt market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Ice Melt 83K times last year and spent an estimated $59K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-97.0%
Conversion, latest week
1.0%
Market size, estimated
$59Ka year
Peak month
February58.0× the quietest month
Top search term
liquid ice melt35K searches a year

02 · Price

A sale here is worth $70.99.

Listings sell for $70.99 on average, from $14.85 to $148.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $70.99 that is $0 to $7K a year per listing.

Average price
$70.99inside the $15 to $100 sweet spot
Price range
$14.85–$148.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #176 within Snow Removal. It carries 91 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
25%
Out of stock, average day
9.0%
Average rank
#176in Snow Removal
Average rating
3.58 starsAmazon United States average 4.42 stars
Average reviews
91per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Liquid Ice Melt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 227%
  • Brand 312%

Demand

Liquid Ice Melt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 58.0×

Search terms

Top Liquid Ice Melt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid ice melt35K/yr
  • liquid deicer8K/yr
  • liquid ice melt solution7K/yr
  • liquid calcium chloride ice melt4K/yr
  • bare ground liquid deicer3K/yr
  • liquid snow melt4K/yr
  • ice melt liquid4K/yr
  • liquid ice melt sprayer3K/yr
  • liquid deicer for driveway6K/yr
  • liquid ice melt for driveways2K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Ice Melt

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Safety Standards”
33%of negative reviews mention “Functionality-Overall”
2.9%of orders come back
“Did not do the job sufficiently”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Liquid Ice Melt questions

Answered from the same tracked data.