liquid ice melt
Skip itSoft demand (-97.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible90.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.99avg listing price — sweet spot $15–$100
Price range
Good$14.85–$148.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Bad$59K$59K/yr · 83K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid ice melt is a $59K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
liquid ice melt market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $213K–$284K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 50%
- Out of stock
- 9.0%
- Avg brand age
- 82 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bare Ground Winter Bare Ground Solutions61%
- Petra27%
- Presidential12%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -97.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 58.0×
Top liquid ice melt search terms
- liquid ice melt35K/yr
- liquid deicer8K/yr
- liquid ice melt solution7K/yr
- liquid calcium chloride ice melt4K/yr
- bare ground liquid deicer3K/yr
- liquid snow melt4K/yr
- ice melt liquid4K/yr
- liquid ice melt sprayer3K/yr
- liquid deicer for driveway6K/yr
- liquid ice melt for driveways2K/yr
Top liquid ice melt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BGB-1C Fast-Acting Ice Melt Liquid 128 oz (1 Gallon) clear
Bare Ground Winter Bare Ground Solutions$14.853.4★68 rev
Petra Pet Safe Ice Melt - Liquid Deicer for Driveway & Sidewalks Magnesium Chloride Ice Melt Deicer Spray Pet Safe Salt Ice Melt Ice Dam Melt Liquid Ice Melt - Safe Fast and Effective (1 Gal)
Petra$50.653.5★218 rev
Bare Ground Bolt BGB-4C Fast-Acting CaCl2 Ice Melt Liquid for All Surfaces 128 oz (1 Gallon) - Pack of 4
Bare Ground Winter Bare Ground Solutions$70.333.4★68 rev
Presidential Liquid Ice Melt - Pre-Treatment & Deicer - Safe On Grass Plants & Metal - -36F Freeze Point - Corossion Inhibitor - Made in USA - 45 Lbs in 5 Gallon Pail
Presidential$148.144.0★9 rev
Newest
by launch datePresidential Liquid Ice Melt - Pre-Treatment & Deicer - Safe On Grass Plants & Metal - -36F Freeze Point - Corossion Inhibitor - Made in USA - 45 Lbs in 5 Gallon Pail
Presidential$148.149 rev
Petra Pet Safe Ice Melt - Liquid Deicer for Driveway & Sidewalks Magnesium Chloride Ice Melt Deicer Spray Pet Safe Salt Ice Melt Ice Dam Melt Liquid Ice Melt - Safe Fast and Effective (1 Gal)
Petra$50.65218 rev
Bare Ground Bolt BGB-4C Fast-Acting CaCl2 Ice Melt Liquid for All Surfaces 128 oz (1 Gallon) - Pack of 4
Bare Ground Winter Bare Ground Solutions$70.3368 rev
BGB-1C Fast-Acting Ice Melt Liquid 128 oz (1 Gallon) clear
Bare Ground Winter Bare Ground Solutions$14.8568 rev
Trending
90-day click momentumBGB-1C Fast-Acting Ice Melt Liquid 128 oz (1 Gallon) clear
Bare Ground Winter Bare Ground Solutions$14.853.4★
Bare Ground Bolt BGB-4C Fast-Acting CaCl2 Ice Melt Liquid for All Surfaces 128 oz (1 Gallon) - Pack of 4
Bare Ground Winter Bare Ground Solutions$70.333.4★
Presidential Liquid Ice Melt - Pre-Treatment & Deicer - Safe On Grass Plants & Metal - -36F Freeze Point - Corossion Inhibitor - Made in USA - 45 Lbs in 5 Gallon Pail
Presidential$148.144.0★
Petra Pet Safe Ice Melt - Liquid Deicer for Driveway & Sidewalks Magnesium Chloride Ice Melt Deicer Spray Pet Safe Salt Ice Melt Ice Dam Melt Liquid Ice Melt - Safe Fast and Effective (1 Gal)
Petra$50.653.5★
What buyers say about liquid ice melt
What buyers praise and complain about, mined from review topics.What buyers love
“Especially for dogs safe on their feet”
“I sprayed it evenly as it said”
“Good value for money”
“Use water it works better”
“Very good product”
What buyers complain about
“Did not do the job sufficiently”
“demand by this seems like price hiking gone wild”
“Its kinda heavy thoug”
“This needs a spray”
“Not satisfied with the quality of use”
“Scam- wasting your money and time”
“It is a complete waste of money as it does not work”
“I followed all the instructions and tried using it in different ways and weather conditions and did not help at all”
Top return reasons
Common questions
- Is liquid ice melt profitable to sell on Amazon United States?
- The niche generates $59K/yr across 4 tracked products. 90-day search growth is -97.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the liquid ice melt niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liquid ice melt?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Weight Heavy. The return rate is 2.9%.
- When does demand for liquid ice melt peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 58.0× the quietest.
- What does it cost to enter the liquid ice melt niche?
- Listings span $14.85–$148.14; the average listing price is $70.99 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.