liquid fertilizer for lawns
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$32.04avg listing price — sweet spot $15–$100
Price range
Great$13.21–$92.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+97.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$451K$451K/yr · 219K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,890.04avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, liquid fertilizer for lawns is a $451K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
liquid fertilizer for lawns market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $401K–$481K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #344
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 86 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
47
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 95%
Open market
8%
- Scotts34%
- Simple Lawn Solutions32%
- Miracle-Gro8%
- PETRAMAX7%
- Farmer's Secret6%
- Petra4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×
Top liquid fertilizer for lawns search terms
- liquid lawn fertilizer49K/yr
- liquid fertilizer for lawns40K/yr
- liquid lawn fertilizer for grass12K/yr
- lawn fertilizer spray18K/yr
- liquid lawn fertilizer concentrate14K/yr
- miracle grow lawn food9K/yr
- spray fertilizer for lawns9K/yr
- liquid grass fertilizer8K/yr
- liquid fertilizer for grass8K/yr
- miracle grow lawn food for grass6K/yr
Top liquid fertilizer for lawns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advanced 16-4-8 Balanced NPK - Lawn Food Quality Liquid Fertilizer - Spring & Summer Concentrated Spray - Any Grass Type - Simple Lawn Solutions (32 Ounce)
Simple Lawn Solutions$23.464.2★11,223 rev
Advanced 16-4-8 Lawn Fertilizer - Liquid Lawn Food Spring & Summer Concentrated Spray - Any Grass Type- Fish and Seaweed Kelp- Balanced NPK - Simple Lawn Solutions (1 Quart)
Simple Lawn Solutions$22.864.5★1,312 rev
Scotts Liquid Green Max Lawn Food 32 fl. oz.
Scotts$19.284.2★165 rev
PetraMax Neighbors Envy Grass Fertilizer for Lawn & Garden 1 Gallon Covers up to 16 000 sq.ft. 7-in-1 Liquid Lawn Fertilizer Concentrate for Deep Green Turf - Includes Nitrogen/Iron/Humic/Sea Kelp
PETRAMAX$59.254.3★606 rev
Scotts Liquid Green Max Lawn Food 32 oz.
Scotts$23.264.2★414 rev
Newest
by launch date
Farmers Secret Lawn Booster Fertilizer - Super Concentrated - All Around Fertilizer for All Types of Lawns and Turfs (32oz)
Farmer's Secret$21.8066 rev
Spectracide Lawn Fertilizer 30-0-0 3 Count 2-in-1 Formula Boosts Overall Lawn Strength Promotes Thick Green Growth Without Burning
Spectracide$49.6957 rev
Scotts Liquid Green Max Lawn Food 32 fl. oz.
Scotts$19.28165 rev
Scotts Turf Builder Liquid Lawn Food 32 fl. oz.
Scotts$15.9198 rev
Scotts Liquid Green Max Lawn Food 32 fl. oz.
Scotts$14.8149 rev
Trending
90-day click momentumScotts Turf Builder Liquid Lawn Food 32 fl. oz.
Scotts$15.914.2★
Scotts Liquid Green Max Lawn Food 32 fl. oz.
Scotts$14.814.4★
Spectracide Lawn Fertilizer 30-0-0 3 Count 2-in-1 Formula Boosts Overall Lawn Strength Promotes Thick Green Growth Without Burning
Spectracide$49.694.2★
Petramax Liquid Nitrogen Fertilizer 28-0-0 NPK - 1 Gallon Spring & Summer Liquid Grass Fertilizer for Lawn Spray on Easy to Apply for Deep Green Lawn Care - Slow Release High Nitrogen Turf Builder
Petra$65.034.4★
Farmers Secret Lawn Booster Fertilizer - Super Concentrated - All Around Fertilizer for All Types of Lawns and Turfs (32oz)
Farmer's Secret$21.804.3★
What buyers say about liquid fertilizer for lawns
What buyers praise and complain about, mined from review topics.What buyers love
“is growing quickly”
“Application was straightforward”
“Excellent product flawless performance”
“Easy To Use And Effective With Beautiful Color”
“As advertised”
“Worth buying”
“sprayer is real easy to use with consistent spray”
“Good Just read the directions”
“Thanks for the leaky connector”
“Easy attachment points”
What buyers complain about
“no results”
“Faulty sprayer”
“Grass didnt grow any at all”
“Leaks Badly”
“Overpriced”
“Poor quality-control”
“Deceptive ad”
“Waste of water, money and time”
“the lawn always looked patch with brown and yellow spots, and the green was only a light green”
“pest control didn't stop bugs”
Top return reasons
Common questions
- Is liquid fertilizer for lawns profitable to sell on Amazon United States?
- The niche generates $451K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +97.8%. Flapen's verdict: Worth a look (70/100).
- How competitive is the liquid fertilizer for lawns niche?
- 10 brands and 47 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in liquid fertilizer for lawns?
- Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Plant Growth. The return rate is 0.5%.
- When does demand for liquid fertilizer for lawns peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.
- What does it cost to enter the liquid fertilizer for lawns niche?
- Listings span $13.21–$92.13; the average listing price is $32.04 (sweet spot $15–$100). The average incumbent carries 3,890 reviews — the moat a new listing must climb.