liquid fertilizer
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Price range
Great$7.26–$92.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+80.0%90-day search growth — must beat 0% to launch
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Market size
Good$407K$407K/yr · 217K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,578.25avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, liquid fertilizer is a $407K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Sep. Verdict: Worth a look — 68/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
liquid fertilizer market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $371K–$495K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.2%
- Avg brand age
- 92 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
128
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
16%
- Miracle-Gro44%
- FoxFarm11%
- Farmer's Secret11%
- Scotts7%
- Simple Lawn Solutions5%
- Pendelton Turf Supply5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 10.2×
Top liquid fertilizer search terms
- liquid fertilizer177K/yr
- liquid fertilizer for outdoor plants11K/yr
- miracle grow liquid7K/yr
- fertilizer liquid8K/yr
- miracle gro liquid plant food5K/yr
- miracle gro liquid fertilizer2K/yr
- miracle gro liquid2K/yr
- miracle gro plant food liquid2K/yr
- miracle growth plant food liquid2K/yr
- miracle gro fertilizer liquid411/yr
Top liquid fertilizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro Pour & Feed Plant Food 32 fl. oz.
Miracle-Gro$8.634.6★7,041 rev
Miracle-Gro Organic Plant Food 32 fl. oz.
Miracle-Gro$7.444.5★549 rev
Farmers Secret Fruit & Bloom Booster Fertilizer - Super Concentrated - Boosts Flowering and Yield on All Varieties of Fruits Vegetables and Flowers (32oz)
Farmer's Secret$29.804.6★3,186 rev
Miracle-Gro Liquid All Purpose Plant Food Concentrate 32 oz.
Miracle-Gro$7.984.5★9,557 rev
Miracle-Gro Indoor Plant Food for All Plants 8 fl. oz. (2-Pack)
Miracle-Gro$11.864.7★1,678 rev
Newest
by launch dateMiracle-Gro Indoor Plant Food for All Plants 8 fl. oz. (2-Pack)
Miracle-Gro$11.861,678 rev
Scotts Liquid Green Max Lawn Food 32 fl. oz.
Scotts$19.28165 rev
Grow Queen Organic Liquid Indoor Plant Food Houseplant Tropical & All-Purpose Indoor Plant Fertilizer Organic Liquid Fertilizer 5-5-5 with Sea Kelp 8oz Treats 50 Gallons
Grow Queen$16.80615 rev
PetraMax Neighbors Envy Grass Fertilizer for Lawn & Garden 1 Gallon Covers up to 16 000 sq.ft. 7-in-1 Liquid Lawn Fertilizer Concentrate for Deep Green Turf - Includes Nitrogen/Iron/Humic/Sea Kelp
PETRAMAX$59.25606 rev
Miracle-Gro Organic Plant Food 32 fl. oz.
Miracle-Gro$7.44549 rev
Trending
90-day click momentumMiracle-Gro Liquid All Purpose Plant Food Concentrate 32 oz.
Miracle-Gro$7.984.5★
Scotts Liquid Green Max Lawn Food 32 fl. oz.
Scotts$19.284.2★
FoxFarm Grow Big Liquid Plant Food - 6-4-4 House Plant Fertilizer for Lush Vegetative Growth Fast Nutrient Uptake for Roses Tomatoes & Veggies - Pint Size Concentrate
FoxFarm$19.044.8★
Miracle-Gro Organic Plant Food 32 fl. oz.
Miracle-Gro$7.444.5★
Farmers Secret Fruit & Bloom Booster Fertilizer - Super Concentrated - Boosts Flowering and Yield on All Varieties of Fruits Vegetables and Flowers (16oz)
Farmer's Secret$20.394.6★
What buyers say about liquid fertilizer
What buyers praise and complain about, mined from review topics.What buyers love
“My flowers are blooming”
“Easy to Use”
“No complaints”
“fair price”
“As Advertised”
“Doesnt smell bad either”
“Greenest green”
“The size is perfect”
“Used it for years”
“You add this to any plant and it will really grow your plants healthy and strong”
What buyers complain about
“Didn't do a thing to boost my vegetables growth”
“There is a slight fishy smell to this”
“Arrived leaking”
“No results”
“this stuff is definitely not worth the price”
“Not quite the size I expected”
“Spray mechanism not working”
“The picture is a bit deceptive”
“Terrible product”
“Broke”
Top return reasons
Common questions
- Is liquid fertilizer profitable to sell on Amazon United States?
- The niche generates $407K/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +80.0%. Flapen's verdict: Worth a look (68/100).
- How competitive is the liquid fertilizer niche?
- 13 brands and 128 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in liquid fertilizer?
- Top complaints mined from reviews: Plant Growth, Smell, Leak-Proof. The return rate is 0.3%.
- When does demand for liquid fertilizer peak?
- Demand peaks in Apr–May–Jun–Sep; the busiest month runs 10.2× the quietest.
- What does it cost to enter the liquid fertilizer niche?
- Listings span $7.26–$92.13; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 5,578 reviews — the moat a new listing must climb.