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Liquid Chlorine for Swimming Pool

Maybe

Search demand grew +307.9% this quarter. But the top 5 brands take 95% of clicks, so Liquid Chlorine for Swimming Pool is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$1.7M/yr854K searches / yr
90-day growth
+307.9%search demand this quarter
Competition
72%top-5 click share · 8 brands · 76 sellers

Flapen Score

Liquid Chlorine for Swimming Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Liquid Chlorine for Swimming Pool is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Chlorine for Swimming Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Chlorine for Swimming Pool 854K times last year and spent an estimated $1.7M. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +307.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
854K
Growth, 90 days vs prior 90
+307.9%
Conversion, latest week
5.8%
Market size, estimated
$1.7Ma year
Peak month
June11.5× the quietest month
Top search term
liquid chlorine194K searches a year

02 · Price

A sale here is worth $33.86.

Listings sell for $33.86 on average, from $4.45 to $62.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $33.86 that is $102K to $135K a year per listing.

Average price
$33.86inside the $15 to $100 sweet spot
Price range
$4.45–$62.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$102K–$135K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #69 within Cleaning Tools & Chemicals. It carries 3,345 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
61%
Out of stock, average day
5.6%
Average rank
#69in Cleaning Tools & Chemicals
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,345per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Liquid Chlorine for Swimming Pool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$167K$334K$501K$667K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

76

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

3%

  • CLOROX Pool&Spa36%
  • CPDI35%
  • EZ POOLS16%
  • HOANK4%
  • HTH4%
  • Generic2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Liquid Chlorine for Swimming Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×

Search terms

Top Liquid Chlorine for Swimming Pool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquid chlorine194K/yr
  • liquid chlorine for swimming pool163K/yr
  • pool chlorine liquid80K/yr
  • liquid pool shock57K/yr
  • liquid pool chlorine47K/yr
  • liquid shock for swimming pools32K/yr
  • liquid chlorine for pool29K/yr
  • pool shock liquid32K/yr
  • liquid chlorine for pools25K/yr
  • pool bleach29K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Chlorine for Swimming Pool

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
29%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Doesn't work as described”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Liquid Chlorine for Swimming Pool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data