Is lily of the valley plant profitable to sell on Amazon United States?

The niche generates $55K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the lily of the valley plant niche?

20 brands and 24 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in lily of the valley plant?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.5%.

When does demand for lily of the valley plant peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.8× the quietest.

What does it cost to enter the lily of the valley plant niche?

Listings span $6.71–$54.94; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.

lily of the valley plant

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$20.12

avg listing price — sweet spot $15–$100

Price range

Great$6.71–$54.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Good+30.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,992.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 103K searches

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, lily of the valley plant is a $55K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lily of the valley plant market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $50K–$60K; units × avg price
Conversion rate: 2.7%
Avg BSR: #6,167
Page quality: 0%
Prime: 29%
Sponsored: 90%
Out of stock: 19.4%
Avg brand age: 42 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

30%

Generic29%
CZ Grain13%
Holland Bulb Farms10%
Votaniki8%
YOKEBOM5%
Easy to Grow5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.8×

Open Trend

Top lily of the valley plant search terms

lily of the valley seeds28K/yr +37.6%2.4% conv.
lilly of the valley plant22K/yr +69.2%2.2% conv.
lily of the valley bulbs12K/yr +0.0%3.1% conv.
lilly of the valley seeds10K/yr +58.5%3.2% conv.
lily of the valley plant21K/yr -25.0%1.8% conv.
lily of the valley plants for sale3K/yr +139.5%2.2% conv.
lily of the valley live plant4K/yr +51.6%1.6% conv.
lily of the valley bulbs for planting3K/yr +6.9%3.0% conv.

All search terms

Top lily of the valley plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lily of the Valley Flower Bulbs - 5 Roots Per Pack - Pleasantly Scented - Deer Resistant - Good as Cut Flowers - Naturalizing - Perennializing - Easy to Grow Live Plants - Outdoor Garden

Holland Bulb Farms$21.893.0★413 rev

Generic New Fresh 100 Lily of The Valley Flower Seeds

Generic$14.963.3★11 rev

5 Lily of The Valley Roots Lily of The Valley Rhizomes Annual Lily Flower Plant Planting Outdoor Indoor

Generic$25.823.1★11 rev

4 Lily of the Valley Roots for Planting - Stunning White Weeping Flowers - Fresh Leucojum Roots to Grow - Fragrant Spring Blooms - Versitile Planting - Low Maintenance

CZ Grain$16.934.7★14 rev

6 Lily of the Valley Plants Live Lily of the Valley Flower Plant Sweet Fragrant Blooms for Garden Beds and Borders 4-7 Inch Tall Bareroot Plants

Generic$24.293.0★5 rev

Newest

by launch date

10 Lily of The Valley Flower Bulbs White Lilies of The Valley Bare Roots for Planting Outdoor Indoor Flowering Plants

YOKEBOM$20.2612 rev

1w ago

5 Lily of the Valley Root Stock for Growing Stunning White Weeping Flowers Fresh Leucojum Bulbs to Plant Ideal for Garden Beds Containers or Indoor Pots Sweet Fragrant Spring Blooms

CZ Grain$18.998 rev

2mo ago

6 Lily of the Valley Plants Live Lily of the Valley Flower Plant Sweet Fragrant Blooms for Garden Beds and Borders 4-7 Inch Tall Bareroot Plants

Generic$24.295 rev

3mo ago

4 Lily of the Valley Roots for Planting - Stunning White Weeping Flowers - Fresh Leucojum Roots to Grow - Fragrant Spring Blooms - Versitile Planting - Low Maintenance

CZ Grain$16.9314 rev

4mo ago

5 Lily of The Valley Roots Lily of The Valley Rhizomes Annual Lily Flower Plant Planting Outdoor Indoor

Generic$25.8211 rev

6mo ago

What buyers say about lily of the valley plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth56%

“Great germination rate”

Quality-Overall11%

“Gorgeous mix”

Instructions/User Manual/Troubleshooting5%

“Followed instructions completely”

Color5%

“Very pretty flowers”

Advertised Vs Actual Product5%

“Came as expected”

Smell4%

“Smells great”

Value For Money4%

“worth the money”

Ease Of Use2%

“Easy to arrange in your vase of choice”

Brightness/Shine/Glow1%

“The leaves have a very light shine on the top”

Size-Overall1%

“Love the size of them as they are the closest to real lily of the valley that I found online”

What buyers complain about

Plant Growth70%

“Poor germination”

Value For Money8%

“This was not worth the price”

Size-Overall4%

“Small roots”

Functionality-Overall3%

“Did not work”

Quality-Overall2%

“Very unsatisfactory”

Natural Resource Wastage2%

“Waste of mobey”

Advertised Vs Actual Product2%

“Fake advertisement”

Hard Feel1%

“Hard to do”

Color1%

“when I got it it was pale”

Strength1%

“Weak”

Top return reasons

Advertised Vs Actual Product22%

Material Quality19%

Size-Overall18%

Value For Money12%

Plant Growth12%

Quality-Overall5%

Functionality-Overall5%

Defective Material/Parts2%

Moist/Dry2%