lily bulbs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$20.91avg listing price — sweet spot $15–$100
Review moat
Great256.48avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.26–$40.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$97K$97K/yr · 224K searches
According to Flapen's Amazon United States niche tracking, lily bulbs is a $97K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lily bulbs market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $125K–$167K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #2,240
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 92%
- Out of stock
- 19.5%
- Avg brand age
- 61 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
16
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
17%
- CZ Grain31%
- Willard & May26%
- GSB Garden State Bulb9%
- Holland Bulb Farms6%
- Seeds Of Strength6%
- Votaniki6%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.Peak months: Apr, Nov · busiest ÷ quietest = 5.5×
Top lily bulbs search terms
- lily bulbs64K/yr
- lilly bulbs for planting14K/yr
- perennial flowers that bloom all summer8K/yr
- lilly bulbs15K/yr
- lilies flowers bulbs11K/yr
- lily bulbs for spring planting10K/yr
- brecks bulbs9K/yr
- summer bulbs6K/yr
- lilies bulbs7K/yr
- perennial bulbs to plant in spring5K/yr
Top lily bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asiatic Lilies Mix (10 Pack of Bulbs) - Freshly Dug Perennial Lily Flower Bulbs
Willard & May$22.484.2★2,301 rev
Blackstone Lily Bulbs for Planting Deep Burgundy Black Asiatic Lily Flowers Hardy Perennial Summer Blooms Dramatic Garden Accent (5 Bulbs)
CZ Grain$22.504.0★60 rev
Complete Flower Bulb Garden - 75 Bulbs for 50 Days of Continuous Blooms (Summer Color from July Through October) - Easy to Grow Summer Planting Bulbs by Willard & May
Willard & May$37.503.8★825 rev
Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)
CZ Grain$17.364.2★39 rev
100Pcs Calla Lily Seeds Beautiful Flowers Mix Color Perennial Plant
Seeds Of Strength$8.083.7★461 rev
Newest
by launch date
Flower Bulbs for Planting - Complete Spring & Summer 100 Bulbs Bees& Butterflies Collection -Attracts Bees Butterflies & Hummingbirds - Easy to Grow Perennials - 1000s Sold
GardeningProducts4Less$29.9139 rev
Great Deal! 18 Pack Giant Stargazer Lily Bulbs for Planting - Petals with Deep Fuchsia in The Middle Fading to Light Pink Trimmed in White
GardeningProducts4Less$29.96168 rev
Blackstone Lily Bulbs for Planting Deep Burgundy Black Asiatic Lily Flowers Hardy Perennial Summer Blooms Dramatic Garden Accent (5 Bulbs)
CZ Grain$22.5060 rev
Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)
CZ Grain$17.3639 rev
Pink Roselily Double Oriental Lily Bulbs Fragrant Pollen-Free Fully Double Blooms Premium Perennial Flower for Garden Beds & Cut Arrangements (3 Bulbs)
CZ Grain$18.2331 rev
Trending
90-day click momentum
Navona White Asiatic Lily Bulbs for Planting Pure White Hardy Perennial Blooms Early Summer Garden & Cut Flower Favorite (3 Bulbs)
CZ Grain$13.934.4★
Garden State Bulb Twinkle Tiger Lily Mixed Flower Bulbs 14/16cm (Bag of 10)
GSB Garden State Bulb$20.214.0★
Surfside Orange Lily Bulbs for Planting Bright Orange Asiatic Lily Flowers Hardy Perennial Summer Blooms Easy to Grow Garden Bulbs (3 Bulbs)
CZ Grain$16.374.6★
Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)
CZ Grain$17.364.2★
Pink Roselily Double Oriental Lily Bulbs Fragrant Pollen-Free Fully Double Blooms Premium Perennial Flower for Garden Beds & Cut Arrangements (3 Bulbs)
CZ Grain$18.234.9★
What buyers say about lily bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Germination”
“Best quality”
“Money well spent”
“All one color”
“Just what I wanted”
“Bulb size great”
“Followed package instructions exactly as they are written”
“Easy to grow”
“everything healthy & thriving”
“they really come up strong”
What buyers complain about
“Poor Germination”
“Color is way wrong”
“Not worth the price”
“Not as described”
“DRY CRUMBLES”
“Did not work out :”
“smaller than a grain of salt”
“Garbage”
“NO INSTRUCTIONS”
“those sprouts broke off”
Top return reasons
Common questions
- Is lily bulbs profitable to sell on Amazon United States?
- The niche generates $97K/yr across 48 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the lily bulbs niche?
- 18 brands and 16 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in lily bulbs?
- Top complaints mined from reviews: Plant Growth, Color, Value For Money. The return rate is 0.1%.
- When does demand for lily bulbs peak?
- Demand peaks in Apr–Nov; the busiest month runs 5.5× the quietest.
- What does it cost to enter the lily bulbs niche?
- Listings span $6.26–$40.28; the average listing price is $20.91 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.