Is light up pumpkins outdoor profitable to sell on Amazon United States?

The niche generates $23K/yr across 39 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +362.5%. Flapen's verdict: Worth a look (63/100).

How competitive is the light up pumpkins outdoor niche?

35 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in light up pumpkins outdoor?

Top complaints mined from reviews: Size-Overall, Value For Money, Battery Life. The return rate is 3.6%.

What does it cost to enter the light up pumpkins outdoor niche?

Listings span $5.03–$97.47; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.

light up pumpkins outdoor

Worth a look

Shows demand growing +362.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+362.5%

90-day search growth — must beat 0% to launch

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$28.79

avg listing price — sweet spot $15–$100

Review moat

Great165.97

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.03–$97.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Bad$23K

$23K/yr · 296K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, light up pumpkins outdoor is a $23K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

light up pumpkins outdoor market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $86K–$115K; units × avg price
Conversion rate: 0.3%
Avg BSR: #4,147
Page quality: 0%
Prime: 72%
Sponsored: 46%
Out of stock: 44.4%
Avg brand age: 30 months
Avg seller age: 196 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

37%

Top 20: 83%

Top-5 click share

37%

Top 20: 78%

Open market

59%

Best Choice Products13%
LocusArs8%
JOYIN6%
Seasons5%
Romingo5%
Generic4%

Demand

Weekly Amazon search volume, last 42 weeks — +362.5% search growth over the last 90 days.

Open Trend

Top light up pumpkins outdoor search terms

light up pumpkins outdoor16K/yr >1,000%0.5% conv.
lighted pumpkins34K/yr +400.0%0.2% conv.
lighted pumpkin25K/yr +325.1%0.2% conv.
scary pumpkin decorations20K/yr +778.9%0.0% conv.
lighted pumpkins for indoors22K/yr +484.5%0.0% conv.
scary pumpkins11K/yr +101.9%0.0% conv.
scary pumpkin8K/yr +176.3%0.0% conv.
halloween light up pumpkin7K/yr +341.1%0.0% conv.
pumpkin light up8K/yr +652.4%0.3% conv.
outdoor lighted pumpkins14K/yr +685.0%0.0% conv.

All search terms

Top light up pumpkins outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Choice Products 2pc Lighted Pop-Up Outdoor Halloween Pumpkin Set with Removeable Face Fall Harvest Holiday Ball Decoration w/ 130 LED Lights

Best Choice Products$57.214.6★37 rev

Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop

LocusArs$26.284.6★9 rev

JOYIN 6 Pcs Light Up Pumpkins Halloween Decorations Outdoor Indoor Jack O Lanterns Decor LED Foam Home Large Trick Or Treat Bucket

JOYIN$37.814.1★1,079 rev

National Tree Company Pre-Lit Smiling Jack O Lantern Outdoor Decoration LED Lights Halloween Collection 16 Inches

National Tree Company$16.113.5★2 rev

Eerie Light Up Pumpkin 11

Seasons$26.524.4★42 rev

Newest

by launch date

Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)

Fokuboo$26.045 rev

2mo ago

Solar Lighted Pumpkin Decor Outdoor Fall Porch Decorations for Halloween Thanksgiving Outdoor Pumpkin Lights LED Glowing Resin Pumpkins Set of 2 for Porch Patio Yard Garden Tabletop

LocusArs$26.289 rev

3mo ago

Halloween Pumpkins Mini Jack O Lantern Lights Light Up Pumpkins Outdoor Plastic JackoLantern Lights Pumpkin Decor Trick Or Treat Top Party Supplies Favors Halloween Decorations

TITINICE$11.3512 rev

5mo ago

Flameless Pumpkin Candles with Timer - Fall Home Decor Indoor LED Light Up Pumpkins for Mantel Table | Halloween Flameless Candle Thanksgiving Fall Decoration Autumn Farmhouse Rustic Harvest Decor

SUPERSUN$20.2168 rev

9mo ago

Romingo Fall Autumn Holiday orrange Pumpkins Lighted Halloween Festival Home Decorations Lanterns Pumpkin Candle Light with 6 Hour Timer Decorrats

Romingo$12.022 rev

10mo ago

What buyers say about light up pumpkins outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Cute night light for any season”

Value For Money11%

“Affordable”

Advertised Vs Actual Product11%

“Its setting were just as advertised”

Quality-Overall8%

“This is well crafted”

Charging8%

“Lasts long on a charge”

Soft Feel6%

“Adorable, soft and cute”

Portability4%

“it came in handy on a work trip”

Durability4%

“They are durable”

Battery Life2%

“The battery life lasted pretty long so I didnt have to charge it too often”

Weight Light2%

“Simple and lightweight”

What buyers complain about

Size-Overall17%

“Sure its small”

Value For Money13%

“look like they cost so much more”

Battery Life10%

“My only complaint is that the batteries only lasted a couple weeks”

Charging10%

“the charge doesn't last all night”

Durability6%

“over after it broke”

Suitable For Outdoor4%

“Not meant for outdoor”

Quality-Overall4%

“very cheap lookin”

Strength4%

“the battery housing is flimsy”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product11%

Defective Material/Parts9%

Functionality-Overall8%

Brightness/Shine/Glow7%

Battery Life7%

Material Quality3%

Night Vision3%

Hard Feel3%

Color3%

Common questions

Is light up pumpkins outdoor profitable to sell on Amazon United States?: The niche generates $23K/yr across 39 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +362.5%. Flapen's verdict: Worth a look (63/100).
How competitive is the light up pumpkins outdoor niche?: 35 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in light up pumpkins outdoor?: Top complaints mined from reviews: Size-Overall, Value For Money, Battery Life. The return rate is 3.6%.
What does it cost to enter the light up pumpkins outdoor niche?: Listings span $5.03–$97.47; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.