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Light Malt Extract

Fail

The top 5 brands take 95% of clicks, so Light Malt Extract is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$105K/yr46K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
72%top-5 click share · 8 brands · 559 sellers

Flapen Score

Light Malt Extract against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Light Malt Extract is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Malt Extract market on Amazon at a glance

Shoppers on Amazon United States searched for Light Malt Extract 46K times last year and spent an estimated $105K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
10.4%
Market size, estimated
$105Ka year
Peak month
February1.5× the quietest month
Top search term
peptone17K searches a year

02 · Price

A sale here is worth $21.84.

Listings sell for $21.84 on average, from $0.62 to $45.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $21.84 that is $5K to $11K a year per listing.

Average price
$21.84inside the $15 to $100 sweet spot
Price range
$0.62–$45.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,194 within Soils, Mulches & Planting Media. It carries 1,942 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
1.7%
Average rank
#1,194in Soils, Mulches & Planting Media
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,942per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Light Malt Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

559

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 223%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Light Malt Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Light Malt Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peptone17K/yr
  • light malt extract14K/yr
  • lme4K/yr
  • soy peptone4K/yr
  • peptone powder3K/yr
  • light malt extract powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Malt Extract

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Cloudy appearance”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Light Malt Extract questions

Answered from the same tracked data.