Is lemon verbena profitable to sell on Amazon United States?

The niche generates $31K/yr across 24 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the lemon verbena niche?

15 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in lemon verbena?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for lemon verbena peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 5.6× the quietest.

What does it cost to enter the lemon verbena niche?

Listings span $4.60–$24.31; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 1,554 reviews — the moat a new listing must climb.

lemon verbena

Worth a look

Shows low returns (0.3%), but a small market ($31K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,554.04

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.60–$24.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.62

avg listing price — sweet spot $15–$100

Growth

Bad-22.6%

90-day search growth — must beat 0% to launch

Market size

Bad$31K

$31K/yr · 63K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, lemon verbena is a $31K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lemon verbena market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 5.7%
Avg BSR: #3,448
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 4.7%
Avg brand age: 53 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

31%

SVI20%
Sow Right Seeds12%
Wivolibe11%
BuggyBeds9%
SWEET YARDS9%
Outsidepride9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 5.6×

Open Trend

Top lemon verbena search terms

verbena seeds38K/yr -38.3%6.2% conv.
verbena plant12K/yr +10.1%0.8% conv.
verbena bonariensis seeds9K/yr +16.9%10.4% conv.
superbena seeds3K/yr -2.0%2.9% conv.

All search terms

Top lemon verbena products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SVI 5500 Purpletop Vervain Seeds (Verbena Bonariensis) - Tall Verbena Purple Blooms Pollinator Magnet Perrenial Seed in Seed Packets - Flower Seeds for Home Garden Borders Outdoor Flower Beds

SVI$7.964.0★616 rev

Sow Right Seeds - Mixed Moss Verbena (Verbena tenuisecta) Flower Seeds for Planting - Excellent Ground Cover - Non-GMO Heirloom Seeds - Creeping Perennial - Multicolor Blooms - Attract Pollinators

Sow Right Seeds$4.964.0★61 rev

Verbena Flower Seeds 5000 Vibrant Mixed Variety Easy-Grow Drought-Resistant Blooms for Beds Borders & Pollinator Gardens

BuggyBeds$8.664.9★9 rev

Purpletop Verbena Large 1/4 Ounce Seed Packet 25 000 Flower Seeds for Planting Verbena bonariensis

SWEET YARDS$10.143.8★35 rev

Outsidepride Purpletop Verbena Seeds for Planting - 5000 Pcs. Annual Drought Tolerant & Easy to Grow Ground Cover with Fragrant & Vibrant Blooms for Containers Borders & Pollinator Gardens

Outsidepride$7.463.8★491 rev

Newest

by launch date

SVI 2500 Blue Vervain Seeds (Verbena hastata) Vervain Herb Verbena Seed Packets Bulk Tall Wildflower Native Perennial Flower Seeds Packets Outdoor Flower Garden Meadows Containers

SVI$6.75616 rev

2mo ago

SVI 5500 Purpletop Vervain Seeds (Verbena Bonariensis) - Tall Verbena Purple Blooms Pollinator Magnet Perrenial Seed in Seed Packets - Flower Seeds for Home Garden Borders Outdoor Flower Beds

SVI$7.96616 rev

3mo ago

23 000+ Verbena Seeds for Planting Verbena Bonariensis Seeds Long Blooming Flowers for Ground Cover Pollinator Gardens Borders & Landscaping

PLANTMEW$7.54889 rev

3mo ago

CarpetC 1500+ Mixed Verbena Seeds for Planting Creeping Perennial Drought Tolerant Ground Cover with Long Blooms Non-GMO Heirloom for Outdoor Garden Borders and Home Containers

Carpet Creeping$6.542 rev

5mo ago

CarpetC 300+ Verbena Seeds for Planting Perennial Long Blooms Drought Tolerant Ground Cover Verbena hybrida Trailing Non-GMO Heirloom for Borders Containers and Hanging Baskets

Carpet Creeping$5.443 rev

5mo ago

What buyers say about lemon verbena

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth52%

“Very pretty and grow great”

Quality-Overall8%

“of good quality”

Value For Money6%

“I feel like at its current price points this is an excellent value”

Smell6%

“smells very good”

Instructions/User Manual/Troubleshooting5%

“The instructions are clear”

Ease Of Use4%

“free of dust or chaff”

Color4%

“Very pretty”

Design-Overall2%

“I'm really excited to see how this goes”

Advertised Vs Actual Product1%

“That said, the information given online in the product description is good”

Correct Contents1%

“I feel good about the quantity”

What buyers complain about

Plant Growth57%

“Poor germination”

Value For Money8%

“They're not cheap”

Size-Overall6%

“Plants are very small”

Moist/Dry4%

“One of the 4 looked dried out”

Functionality-Overall3%

“Nothing grew”

Quality-Overall3%

“Poor quality seeds”

Natural Resource Wastage2%

“Waste of time and effort”

Color2%

“All are pale pink”

Advertised Vs Actual Product1%

“False Advertisement”

Strength1%

“Didnt thrive”

Top return reasons

Plant Growth27%

Advertised Vs Actual Product20%

Size-Overall16%

Functionality-Overall13%

Value For Money10%

Instructions/User Manual/Troubleshooting6%

Portability3%

Moist/Dry3%

Leak-Proof3%

Common questions

Is lemon verbena profitable to sell on Amazon United States?: The niche generates $31K/yr across 24 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the lemon verbena niche?: 15 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in lemon verbena?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for lemon verbena peak?: Demand peaks in Feb–Mar–Apr–May; the busiest month runs 5.6× the quietest.
What does it cost to enter the lemon verbena niche?: Listings span $4.60–$24.31; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 1,554 reviews — the moat a new listing must climb.