lemon balm plant
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+91.9%90-day search growth — must beat 0% to launch
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$3.93–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,778.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 71K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lemon balm plant is a $86K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lemon balm plant market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #335
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 13.3%
- Avg brand age
- 55 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
6
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Bonnie Plants40%
- The Three Company30%
- HOME GROWN13%
- CitronellaKing11%
- Seed Needs5%
- Clovers Garden2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +91.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.8×
Top lemon balm plant search terms
- lemon balm plant47K/yr
- lemon balm plant live13K/yr
- lemon balm live plants3K/yr
- lemon balm plants3K/yr
- lemon balm plants live in pot3K/yr
- lemon balm live plant2K/yr
Top lemon balm plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonnie Plants Lemon Balm Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 For Lemon Flavor In A Variety Of Dishes & Teas
Bonnie Plants$24.274.1★949 rev
Live Herb - Lemon Balm (4 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 8 Tall by 4 Wide
The Three Company$24.643.9★292 rev
HOME GROWN Non GMO Lemon Balm Seed Pack - 403 Non-GMO USA Heirloom Herbal Tea Seeds - Bulk Lemon Balm Seeds for Planting Gardens Indoors or Outdoors - Herb Seeds (Melissa officinalis)
HOME GROWN$6.204.2★33,625 rev
2 Lemon Balm Plants in Cubes | Live Aromatic Culinary Medicinal Herb with Lemon-Scented Foliage | Fast-Growing Perennial Shrub for Teas Pollinators Containers & Gardens (Melissa officinalis)
CitronellaKing$12.114.1★77 rev
Live Herb - Lemon Balm (6 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 6 Tall by 4 Wide in 1 Pint Pot
The Three Company$29.543.6★5,413 rev
Newest
by launch dateHOME GROWN Non GMO Lemon Balm Seed Pack - 403 Non-GMO USA Heirloom Herbal Tea Seeds - Bulk Lemon Balm Seeds for Planting Gardens Indoors or Outdoors - Herb Seeds (Melissa officinalis)
HOME GROWN$6.2033,625 rev
Clovers Garden Lemon Balm (Melissa Officinalis) Herb Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Bee Favorite
Clovers Garden$19.606 rev
2 Lemon Balm Plants in Cubes | Live Aromatic Culinary Medicinal Herb with Lemon-Scented Foliage | Fast-Growing Perennial Shrub for Teas Pollinators Containers & Gardens (Melissa officinalis)
CitronellaKing$12.1177 rev
Live Herb - Lemon Balm (6 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 6 Tall by 4 Wide in 1 Pint Pot
The Three Company$29.545,413 rev
Live Herb - Lemon Balm (4 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 8 Tall by 4 Wide
The Three Company$24.64292 rev
Trending
90-day click momentumLive Herb - Lemon Balm (6 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 6 Tall by 4 Wide in 1 Pint Pot
The Three Company$29.543.6★
2 Lemon Balm Plants in Cubes | Live Aromatic Culinary Medicinal Herb with Lemon-Scented Foliage | Fast-Growing Perennial Shrub for Teas Pollinators Containers & Gardens (Melissa officinalis)
CitronellaKing$12.114.1★
Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer
The Three Company$28.443.6★
Bonnie Plants Lemon Balm Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 For Lemon Flavor In A Variety Of Dishes & Teas
Bonnie Plants$24.274.1★
Clovers Garden Lemon Balm (Melissa Officinalis) Herb Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Bee Favorite
Clovers Garden$19.604.1★
What buyers say about lemon balm plant
What buyers praise and complain about, mined from review topics.What buyers love
“Fast grow”
“Good quality plants”
“The aroma fills the breakfast area”
“was exactly what I ordered”
“great moisture when they arrived”
“All herbs were of good sized”
“Seems to be growing well indoors under plant lights”
“followed all instructions”
“Very good value for money”
“are thriving wonderfully”
What buyers complain about
“Bad seeds”
“Just very soaked”
“Small plants”
“Not worth it”
“Arrived with pathogen infections”
“Expected better :”
“Did not work”
“Probably had been boxed weeks before shipping as they had almost no color to the leafs”
“Total Waste”
“Bugs on plants destroying them”
Top return reasons
Common questions
- Is lemon balm plant profitable to sell on Amazon United States?
- The niche generates $86K/yr across 8 tracked products. 90-day search growth is +91.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lemon balm plant niche?
- 6 brands and 6 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in lemon balm plant?
- Top complaints mined from reviews: Plant Growth, Moist/Dry, Size-Overall. The return rate is 0.1%.
- When does demand for lemon balm plant peak?
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- What does it cost to enter the lemon balm plant niche?
- Listings span $3.93–$29.54; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 5,778 reviews — the moat a new listing must climb.