lefse griddle
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Good552.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$106.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$18.99–$264.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 57K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lefse griddle is a $118K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lefse griddle market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $133K–$159K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #4,161
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 76%
- Out of stock
- 9.8%
- Avg brand age
- 75 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
12%
- Bethany Housewares58%
- ETHNIQ12%
- Jingmore6%
- Sxmprail5%
- Lefse Kit Accessories and Apparel4%
- ADDIS3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 21.7×
Top lefse griddle search terms
- lefse griddle27K/yr
- lefsa griddles norwegian cooking supplies6K/yr
- lefsa griddles4K/yr
- lefse griddle starter kit7K/yr
- lefse kit5K/yr
- lefse grill3K/yr
- lefse starter kit4K/yr
Top lefse griddle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bethany Housewares 760 Aluminum Lefse Griddle + Starter Kit
Bethany Housewares$223.164.6★57 rev
Bethany Housewares 750 Lefse Accessory kit
Bethany Housewares$72.164.8★123 rev
Ethniq 16 Electric Griddle for Ethiopian Injera Somalian Anjero Crepe Lefse Mogogo Mitad Pancake Teff Maker - Adjustable Digital Heat Control - Non-Stick Surface - Even Heat Distribution
ETHNIQ$126.214.6★174 rev
8 Piece Lefse Starter Kit Non-stick Grill
Bethany Housewares$222.404.7★217 rev
Jingmore 5 Pcs Christmas Traditional Norwegian Lefse Making Kit 20 Inch Pastry Cloth and 3 Pcs 11 x 2.5 Inch Rolling Pin Cover 24 Wood Turning Stick for Baking(Not Included Board)
Jingmore$28.223.8★48 rev
Newest
by launch date
Mangoct 18.5 Electric Injera Maker Mitad for Ethiopian Injera Pancake Teff Maker Electric Griddle with Lid Non-Stick Surface Easy to Clean Adjustable Mechanical Knob Control Even Heating
Mangoct$125.5241 rev
Ethiopian 18.5 Injera Maker Mitad (Mogogo) Electric Griddle with Adjustable Temperature & Time Non-Stick Surface for Norwegian Lefse Swedish Pancake Indian Dosa Digital Handle
Sxmprail$131.8994 rev
Gourmia 12 Crepe Maker Nonstick Electric Griddle for Pancakes Omelets & More Precise Temp Control with Indicator Lights Includes Spatula & Batter Spreader Quick Cleanup Stainless Steel Trim
Gourmia$34.47241 rev
AORAN Indoor Grill Electric Smokeless Set Nonstick Electric Griddle for Indoor Use Compact & Versatile Cooking for Steaks Pancakes & BBQ Includes Silicone Spatula Oil Brush & Food Tongs
aoran kitchen$32.10305 rev
Jingmore 5 Pcs Christmas Traditional Norwegian Lefse Making Kit 20 Inch Pastry Cloth and 3 Pcs 11 x 2.5 Inch Rolling Pin Cover 24 Wood Turning Stick for Baking(Not Included Board)
Jingmore$28.2248 rev
Trending
90-day click momentum
Ethniq 18.5 Electric Griddle for Ethiopian Injera Somalian Anjero Crepe Lefse Mogogo Mitad Pancake Teff Injera Maker - Adjustable Digital Heat Control - Non-Stick Surface -
ETHNIQ$129.834.6★
Lefse Tote Bag
Lefse Kit Accessories and Apparel$18.990.0★
Bethany Housewares Lefse Making Kit - Green Aluminum Non Stick Oven Safe Baking Set
Bethany Housewares$264.904.2★
Mangoct 18.5 Electric Injera Maker Mitad for Ethiopian Injera Pancake Teff Maker Electric Griddle with Lid Non-Stick Surface Easy to Clean Adjustable Mechanical Knob Control Even Heating
Mangoct$125.524.3★
AORAN Indoor Grill Electric Smokeless Set Nonstick Electric Griddle for Indoor Use Compact & Versatile Cooking for Steaks Pancakes & BBQ Includes Silicone Spatula Oil Brush & Food Tongs
aoran kitchen$32.104.3★
What buyers say about lefse griddle
What buyers praise and complain about, mined from review topics.What buyers love
“Quality at its finest made in the USA”
“Cleans up beautifully”
“Easy to Use”
“fast to cook”
“It heats evenly”
“The price is very reasonable”
“Gives you a nice thing pancake”
“non stick as advertised”
“Great size”
“Worked better than expected”
What buyers complain about
“It heats up very fast”
“Start sticking after 2 months of gentle use”
“Metal burning smell - unsafe”
“Bad quality”
“Wont last”
“It doesnt work at all”
“Not hot”
“which I couldn't get to be non stick”
“the heat wasnt enough to cook properly”
“The handle is useless due to the screw not being long enough to thread”
Top return reasons
Common questions
- Is lefse griddle profitable to sell on Amazon United States?
- The niche generates $118K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the lefse griddle niche?
- 11 brands and 27 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in lefse griddle?
- Top complaints mined from reviews: Heating, Adhesion/Stickiness, Smell. The return rate is 4.1%.
- When does demand for lefse griddle peak?
- Demand peaks in Nov–Dec; the busiest month runs 21.7× the quietest.
- What does it cost to enter the lefse griddle niche?
- Listings span $18.99–$264.90; the average listing price is $106.12 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.