Leca
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -3.8% this quarter, so Leca is a Maybe.
- Flapen Score
- 57 / 100Top 43% of 8,839 Patio, Lawn & Garden niches · +1 vs the category median of 5657
- Market size
- $1.7M/yr874K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 25 sellers
Flapen Score
Leca against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Leca is stronger. Inside it, weaker.
Market
The Leca market on Amazon at a glance
Shoppers on Amazon United States searched for Leca 874K times last year and spent an estimated $1.7M. The top 5 brands take 87% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 874K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $1.7Ma year
- Peak month
- May1.8× the quietest month
- Top search term
- leca clay pebbles for plants193K searches a year
02 · Price
A sale here is worth $20.96.
Listings sell for $20.96 on average, from $5.98 to $53.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $20.96 that is $63K to $84K a year per listing.
- Average price
- $20.96inside the $15 to $100 sweet spot
- Price range
- $5.98–$53.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $63K–$84K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Hydroponics. It carries 2,911 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Hydroponics
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,911per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Leca products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
25
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
9%
- Brand 134%
- Brand 225%
- Brand 312%
- Brand 412%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 9%)
Demand
Leca search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Leca search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leca clay pebbles for plants193K/yr
- leca169K/yr
- clay pebbles for plants127K/yr
- clay pebbles62K/yr
- leca for plants40K/yr
- clay balls for plants41K/yr
- leca balls43K/yr
- clay balls24K/yr
- lecca for plants23K/yr
- clay pebbles for plants hydroponic20K/yr
Reviews and returns
What reviews say buyers love and hate about Leca
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leca questions
Answered from the same tracked data.









