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Leca

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -3.8% this quarter, so Leca is a Maybe.

Flapen Score
57
57 / 100
Top 43% of 8,839 Patio, Lawn & Garden niches · +1 vs the category median of 56
Market size
$1.7M/yr874K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
60%top-5 click share · 13 brands · 25 sellers

Flapen Score

Leca against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Leca is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leca market on Amazon at a glance

Shoppers on Amazon United States searched for Leca 874K times last year and spent an estimated $1.7M. The top 5 brands take 87% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
9.2%
Market size, estimated
$1.7Ma year
Peak month
May1.8× the quietest month
Top search term
leca clay pebbles for plants193K searches a year

02 · Price

A sale here is worth $20.96.

Listings sell for $20.96 on average, from $5.98 to $53.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $20.96 that is $63K to $84K a year per listing.

Average price
$20.96inside the $15 to $100 sweet spot
Price range
$5.98–$53.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$63K–$84K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Hydroponics. It carries 2,911 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#54in Hydroponics
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,911per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Leca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

9%

  • Brand 134%
  • Brand 225%
  • Brand 312%
  • Brand 412%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 9%)

Demand

Leca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Leca search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leca clay pebbles for plants193K/yr
  • leca169K/yr
  • clay pebbles for plants127K/yr
  • clay pebbles62K/yr
  • leca for plants40K/yr
  • clay balls for plants41K/yr
  • leca balls43K/yr
  • clay balls24K/yr
  • lecca for plants23K/yr
  • clay pebbles for plants hydroponic20K/yr

Reviews and returns

What reviews say buyers love and hate about Leca

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Plant Growth”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Leca questions

Answered from the same tracked data.