lay flat hose
Worth a lookShows a sweet-spot price point ($37.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$37.74avg listing price — sweet spot $15–$100
Price range
Great$9.83–$86.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good826.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.7%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, lay flat hose is a $33K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lay flat hose market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $38K–$47K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 6.0%
- Avg brand age
- 48 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
97
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
37%
Top 20: 65%
Open market
49%
- YASHINE18%
- Superior Pump11%
- Poolvio7%
- Giraffe Tools5%
- U.S. Pool Supply5%
- Spa Depot4%
Top lay flat hose search terms
- lay flat hose10K/yr
- hot tub drain hose5K/yr
- 1 1/2 inch discharge hose3K/yr
- 1.5 discharge hose3K/yr
- layflat hose3K/yr
- 1 1/2 discharge hose3K/yr
Top lay flat hose products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Superior Pump 99621 Lay-Flat Discharge Hose Kit 1-1/2-Inch by 25-Foot PVC Hose with Adapters
Superior Pump$25.994.6★2,083 rev
YASHINE PVC HOSE 1-1/2*100ft Pool Backwash Hose Heavy Duty Reinforced Blue PVC Lay Flat Water For Swimming Drain Pools and Clean Filters with 2 Clamp
YASHINE$29.113.9★684 rev
YASHINE PVC Drain HOSE 2*100ft Pool Backwash Hose Heavy Duty Reinforced Blue PVC Lay Flat Water For Swimming Drain Pools and Clean Filters with 2 Clamp
YASHINE$36.264.0★610 rev
Shake-a-Vac Spa & Pool Water Vacuum & Self-Starting Siphon Drain for Hot Tubs
Spa Depot$33.553.7★428 rev
Mosenpol Pool Backwash Hose 1-1/2 x 100 FT - Heavy Duty Layflat Sump Pump Hose Weather and Burst Resistant PVC Discharge Hose with 2 Clamps for Water Transfer Pool Drainage Pool Drain
Mosenpol$27.993.5★34 rev
Newest
by launch dateMosenpol Pool Backwash Hose 1-1/2 x 100 FT - Heavy Duty Layflat Sump Pump Hose Weather and Burst Resistant PVC Discharge Hose with 2 Clamps for Water Transfer Pool Drainage Pool Drain
Mosenpol$27.9934 rev
Giraffe Tools 25FT Garden Hose 5/8 Lightweight Lay Flat Water Hose No-Kink Flexible Gardening Hose with Male to Female Aluminum Fitting Customizable-Length Hose Pipe for Yard
Giraffe Tools$30.45371 rev
Giraffe Tools 50FT Garden Hose 5/8 Lightweight Lay Flat Water Hose No-Kink Flexible Gardening Hose with Male to Female Aluminum Fitting Customizable-Length Hose Pipe for Yard
Giraffe Tools$46.24371 rev
Poolvio Backwash Hose 1-1/2 x 50 ft Blue Lay-Flat PVC Discharge Hose with 2 Stainless Steel Thumb Screw Clamps Leak-Free for Swimming Pool Filter Cleaning Flooded Area Pond Draining
Poolvio$20.71462 rev
Poolvio Backwash Hose 1-1/2 x 50 ft Heavy-Duty Lay-Flat Reinforced PVC Discharge Hose with 2 Stainless Steel Thumb Screw Clamps Leak-Resistant for Inground & Above-Ground Pool Filters
Poolvio$35.5645 rev
Trending
90-day click momentum
PLYPLYE Garden Hose 25ft Made of TPU(Not PVC) Ultra-Light & Flexible Water Hose Non-Shrinking Easy to Store Drinking Water Safe Material All-weather Black&Gray
PLYPLYE$19.854.2★
Mosenpol Pool Backwash Hose 1-1/2 x 100 FT - Heavy Duty Layflat Sump Pump Hose Weather and Burst Resistant PVC Discharge Hose with 2 Clamps for Water Transfer Pool Drainage Pool Drain
Mosenpol$27.993.5★
Poolvio Backwash Hose 1-1/2 x 50 ft Heavy-Duty Lay-Flat Reinforced PVC Discharge Hose with 2 Stainless Steel Thumb Screw Clamps Leak-Resistant for Inground & Above-Ground Pool Filters
Poolvio$35.564.8★
Giraffe Tools 50FT Garden Hose 5/8 Lightweight Lay Flat Water Hose No-Kink Flexible Gardening Hose with Male to Female Aluminum Fitting Customizable-Length Hose Pipe for Yard
Giraffe Tools$46.244.3★
Giraffe Tools 25FT Garden Hose 5/8 Lightweight Lay Flat Water Hose No-Kink Flexible Gardening Hose with Male to Female Aluminum Fitting Customizable-Length Hose Pipe for Yard
Giraffe Tools$30.454.3★
What buyers say about lay flat hose
What buyers praise and complain about, mined from review topics.What buyers love
“Quality hose”
“Lightweight and Easy to Handle”
“Durable and Easy to Use”
“easy to handle”
“Works as promised”
“Good for the price”
“Heavy duty material”
“storage is so convenient”
“it stays flexible”
“I haven't had any leaks”
What buyers complain about
“started leaking”
“Did not last”
“Complete garbage”
“Too short”
“a very poor value overall”
“Misleading product”
“Thinner than you are probably thinking”
“Poor Flow Rate”
“had terrible water pressure coming out”
“Heavier than my last hose”
Top return reasons
Common questions
- Is lay flat hose profitable to sell on Amazon United States?
- The niche generates $33K/yr across 56 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the lay flat hose niche?
- 35 brands and 97 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in lay flat hose?
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 2.8%.
- What does it cost to enter the lay flat hose niche?
- Listings span $9.83–$86.24; the average listing price is $37.74 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.