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Lawn Roller

Pass

Lawn Roller scores 65 out of 100, a Pass. Shoppers spend an estimated $677K a year here, search demand grew +42.3% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$677K/yr347K searches / yr
90-day growth
+42.3%search demand this quarter
Competition
45%top-5 click share · 19 brands · 45 sellers

Flapen Score

Lawn Roller against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Lawn Roller is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Lawn Roller 347K times last year and spent an estimated $677K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $677K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+42.3%
Conversion, latest week
1.7%
Market size, estimated
$677Ka year
Peak month
April9.0× the quietest month
Top search term
lawn roller164K searches a year

02 · Price

A sale here is worth $117.44.

Listings sell for $117.44 on average, from $29.76 to $322.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $117.44 that is $12K to $29K a year per listing.

Average price
$117.44above the $15 to $100 sweet spot
Price range
$29.76–$322.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$12K–$29K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #159 within Hand Tools. It carries 150 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
53%
Out of stock, average day
9.5%
Average rank
#159in Hand Tools
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
30

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lawn Roller products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$54K$81K$108K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

45

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 90%

Open market

29%

  • VEVOR28%
  • Agri-Fab14%
  • VINGLI9%
  • ARNOT7%
  • Brinly7%
  • Goplus7%

Demand

Lawn Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.0×

Search terms

Top Lawn Roller search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lawn roller164K/yr
  • lawn roller tow behind35K/yr
  • yard roller35K/yr
  • sod roller14K/yr
  • yard roller tow behind15K/yr
  • lawn roller push8K/yr
  • grass roller7K/yr
  • lawn roller water filled16K/yr
  • lawn rollers tow behind7K/yr
  • lawn rollers6K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Roller

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
12%of negative reviews mention “Assembly/Installation”
1.4%of orders come back
“initial assembly wasnt exactly easy”
A buyer, on “Assembly/Installation”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lawn Roller questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data