Lawn Mowers

Shoppers searched for this 10.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +106.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.2M a year.

Searches, last 12 months

10.3M

Growth, 90 days vs prior 90

+106.7%

Conversion, latest week

0.8%

Market size, estimated

$18.2Ma year

Peak month

May7.0× the quietest month

Top search term

lawn mower4.2M searches a year

Listings sell for $218.31 on average, from $75.50 to $576.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $218.31 that is $327K to $437K a year per listing.

Average price

$218.31above the $15 to $100 sweet spot

Price range

$75.50–$576.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$327K–$437K

Returns

2.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #63 within Lawn Mowers & Tractors. It carries 1,754 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

86%

Out of stock, average day

4.2%

Average rank

#63in Lawn Mowers & Tractors

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

1,754per listing

Listings tracked

50

24 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

19Amazon's first-year sales bar

Average brand age

29 months