Is lawn mowers profitable to sell on Amazon United States?

The niche generates $18.2M/yr across 50 tracked products. 19 of 24 products launched in the last 360 days are still selling. 90-day search growth is +106.7%. Flapen's verdict: Launch it (69/100).

How competitive is the lawn mowers niche?

17 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in lawn mowers?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 2.7%.

When does demand for lawn mowers peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.0× the quietest.

What does it cost to enter the lawn mowers niche?

Listings span $75.50–$576.65; the average listing price is $218.31 (sweet spot $15–$100). The average incumbent carries 1,754 reviews — the moat a new listing must climb.

lawn mowers

Launch it

A $18.2M/yr market growing +106.7% this quarter with returns at 2.7% — clears our launch bar.

Market size

Incredible$18.2M

$18.2M/yr · 10.3M searches

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Growth

Great+106.7%

90-day search growth — must beat 0% to launch

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay1,754.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$218.31

avg listing price — sweet spot $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$75.50–$576.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Quality Gap High Price

According to Flapen's Amazon United States niche tracking, lawn mowers is a $18.2M/yr Amazon United States market (10.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 69/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lawn mowers market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: $13.1M–$17.5M; units × avg price
Conversion rate: 0.8%
Avg BSR: #63
Page quality: 0%
Prime: 86%
Sponsored: 96%
Out of stock: 4.2%
Avg brand age: 29 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

17 flat

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

28%

Greenworks28%
LawnMaster10%
PowerSmart10%
AMERISUN10%
SENIX7%
American Lawn Mower Company6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +106.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Open Trend

Top lawn mowers search terms

lawn mower4.2M/yr +103.9%0.6% conv.
electric lawn mower694K/yr +136.7%1.0% conv.
push mower575K/yr +140.9%0.6% conv.
gas lawn mower495K/yr +132.1%0.5% conv.
lawn mower gas494K/yr +61.5%0.5% conv.
self propelled gas lawn mower434K/yr +92.7%0.5% conv.
lawnmower393K/yr +101.4%0.6% conv.
greenworks404K/yr +83.9%0.1% conv.
gas powered lawn mowers181K/yr +93.9%0.5% conv.
mower266K/yr +133.6%0.4% conv.

All search terms

Top lawn mowers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)

Greenworks$228.074.2★12,027 rev

American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red

American Lawn Mower Company$86.454.3★14,997 rev

SENIX Lawn Mower 20 144 cc Push Mower Gas 4-Cycle Engine Walk-Behind Push Lawn Mowers 3 Position Height Adjustment for 1/4 Acre Small Yard Garden cortadora de pasto

SENIX$198.173.9★528 rev

BLACK+DECKER Electric Lawn Mower Weed Eater and Edger 3-in-1 Combo Corded 12-Inch 6.5 Amp Electric Weed Wacker and Compact Push Mower (BESTA512CM)

BLACK+DECKER$75.504.2★9,648 rev

PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment

PowerSmart$263.044.4★921 rev

Newest

by launch date

PowerSmart$269.51458 rev

3mo ago

DOVAMAN 13Amp 16 Lawn Mower 98% Collection 13.2-Gallon Bag 5-Position Height Adjustment 3-Step Quick Vertical Fold Storage 2-in-1 Mulching & Bagging Corded Lawn Mower for Your Garden

DOVAMAN$141.02122 rev

4mo ago

AMERISUN 21 Gas Lawn Mower 3-in-1 Mulch Bag Side Discharge 144cc 4-Stroke 6 Height Adjustment Lightweight Push Mower for Backyard Lawn Care

AMERISUN$229.87194 rev

4mo ago

AMERISUN 14-Inch Corded Electric Lawn Mower 12.5 Amp 3400RPM 2IN1 Mulching & 10-Gallon Collection Bag Push Mower with 6-Position Cutting Height Lightweight Electric Mower for Residential Yards

AMERISUN$98.54194 rev

5mo ago

131cc Gas Powered Self Propelled Lawn Mower[Foldable] - Easy to Start 3 in 1 Multi Functional Gas Push Lawnmower with 50L Grass Tank for Yard Garden Self-Propelled Rear Wheel System Red

Smalibal$128.4319 rev

5mo ago

What buyers say about lawn mowers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to attach”

Value For Money10%

“Very affordable”

Cutting/Trimming10%

“Cut great”

Assembly/Installation10%

“Assembled in minutes”

Weight Light10%

“Lightweight & easy to use”

Quality-Overall8%

“Excellent product”

Battery Life5%

“Battery life is fine”

Advertised Vs Actual Product3%

“Exactly as advertised”

Motor Power3%

“Plenty of Power”

Charging2%

“Holds charge well”

What buyers complain about

Battery Life13%

“Low battery life”

Durability9%

“Broke on first use”

Quality-Overall8%

“Extremely low quality”

Functionality-Overall7%

“Did not work”

Size-Overall6%

“it doesn't fit”

Charging4%

“Can't hold charge”

Value For Money4%

“A little pricey for what it does”

Ease Of Use3%

“very hard to control”

Cutting/Trimming3%

“Doesnt cut at all”

Assembly/Installation2%

“Poor assembly”

Top return reasons

Size-Overall16%

Functionality-Overall16%

Battery Life10%

Cutting/Trimming10%

Defective Material/Parts8%

Advertised Vs Actual Product7%