lawn dye
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$47.03avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 371K searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$14.76–$112.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,956.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lawn dye is a $1.9M/yr Amazon United States market (371K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lawn dye market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 10.0%
- Avg brand age
- 70 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Syngenta50%
- Atticus25%
- Liquid Harvest20%
- Southern Ag5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Apr, May, Jul, Aug, Sep · busiest ÷ quietest = 18.1×
Top lawn dye search terms
- tenacity herbicide175K/yr
- tenacity77K/yr
- tenacity weed killer for lawns34K/yr
- mesotrione35K/yr
- mesotrione herbicide17K/yr
- tenacity weed killer11K/yr
- tenacity herbicide weed killer5K/yr
- tenacity herbicide kit4K/yr
- mesotrione tenacity2K/yr
- tenacity mesotrione2K/yr
Top lawn dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tenacity Turf Herbicide - 8 ounces (Packaging may vary)
Syngenta$61.064.4★9,542 rev
Atticus Torocity Mesotrione Herbicide (8oz) (Compare to Tenacity)
Atticus$33.584.3★1,440 rev
Liquid Harvest Mesotrione - 8oz - Mesotrione Concentrate (Compare to Tenacity) - Pre and Post-Emergent Weed Killer for Lawn and Turf Grasses
Liquid Harvest$32.994.3★1,014 rev
Southern Ag Surfactant for Herbicides Non-Ionic 16oz 1 Pint
Southern Ag$14.764.6★17,846 rev
Mesotrione - 16 Ounces - (Compare to Tenacity) - Turf Herbicide
Liquid Harvest$62.094.5★277 rev
Newest
by launch dateSyngenta Tenacity Herbicide - Pre-Emergent and Post-Emergent Weed Control 8-oz. Liquid Weed Killer for Lawns and Turf Grasses Active Ingredient Mesotrione Herbicide (Pack of 2)
Syngenta$112.5924 rev
Atticus Torocity Mesotrione Herbicide (8oz) (Compare to Tenacity)
Atticus$33.581,440 rev
Liquid Harvest Mesotrione Bundle - 8 Ounces - Mesotrione Concentrate (Compare to Tenacity) - Pre and Post-Emergent Weed Killer for Lawn and Turf Grasses with 8oz Surfactant
Liquid Harvest$44.20339 rev
Liquid Harvest Mesotrione - 8oz - Mesotrione Concentrate (Compare to Tenacity) - Pre and Post-Emergent Weed Killer for Lawn and Turf Grasses
Liquid Harvest$32.991,014 rev
Mesotrione - 16 Ounces - (Compare to Tenacity) - Turf Herbicide
Liquid Harvest$62.09277 rev
Trending
90-day click momentumMesotrione - 16 Ounces - (Compare to Tenacity) - Turf Herbicide
Liquid Harvest$62.094.5★
Liquid Harvest Mesotrione Bundle - 8 Ounces - Mesotrione Concentrate (Compare to Tenacity) - Pre and Post-Emergent Weed Killer for Lawn and Turf Grasses with 8oz Surfactant
Liquid Harvest$44.204.4★
Tenacity Turf Herbicide - 8 ounces (Packaging may vary)
Syngenta$61.064.4★
Syngenta Tenacity Herbicide - Pre-Emergent and Post-Emergent Weed Control 8-oz. Liquid Weed Killer for Lawns and Turf Grasses Active Ingredient Mesotrione Herbicide (Pack of 2)
Syngenta$112.594.5★
Atticus Torocity Mesotrione Herbicide (8oz) (Compare to Tenacity)
Atticus$33.584.3★
What buyers say about lawn dye
What buyers praise and complain about, mined from review topics.What buyers love
“Worked as advertised”
“Very good results with this product”
“Kill the weeds”
“Very Effective Weed Control”
“The color was good to see”
“This is a high-quality surfactant at a reasonable price”
“Easy to use”
“improves overall spraying accuracy”
“long lasting”
“Follow exact instructions”
What buyers complain about
“Leaked all over everything in the box”
“Not effective”
“is turning white”
“also kills weeds”
“just damaged the grass”
“Followed instructions, results were not good”
“Stained the box”
“Coming from a landscaper: not worth the money”
“Its a mess to use”
“Looks like the main cap was damaged or not put on right”
Top return reasons
Common questions
- Is lawn dye profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 8 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lawn dye niche?
- 4 brands and 26 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lawn dye?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Color. The return rate is 0.9%.
- When does demand for lawn dye peak?
- Demand peaks in Apr–May–Jul–Aug–Sep; the busiest month runs 18.1× the quietest.
- What does it cost to enter the lawn dye niche?
- Listings span $14.76–$112.59; the average listing price is $47.03 (sweet spot $15–$100). The average incumbent carries 5,957 reviews — the moat a new listing must climb.