Is lavender seeds profitable to sell on Amazon United States?

The niche generates $331K/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the lavender seeds niche?

14 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in lavender seeds?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.4%.

When does demand for lavender seeds peak?

Demand peaks in Mar–Apr–May; the busiest month runs 5.3× the quietest.

What does it cost to enter the lavender seeds niche?

Listings span $4.16–$24.14; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.

lavender seeds

Worth a look

Shows low returns (0.4%), but pricing outside the sweet spot ($9.08 avg) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$331K

$331K/yr · 382K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.16–$24.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,259.94

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.08

avg listing price — sweet spot $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, lavender seeds is a $331K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lavender seeds market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $363K–$454K; units × avg price
Conversion rate: 9.5%
Avg BSR: #259
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.7%
Avg brand age: 64 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

PLANTMEW31%
HOME GROWN19%
SWEET YARDS14%
KVITER8%
Sow Right Seeds7%
SVI5%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.3×

Open Trend

Top lavender seeds search terms

lavender seeds225K/yr -3.4%9.0% conv.
lavender seeds for planting outdoor57K/yr +22.6%11.8% conv.
english lavender seeds17K/yr +9.1%10.9% conv.
lavendar seeds11K/yr -13.4%10.4% conv.
english lavender9K/yr +56.9%2.3% conv.
lavender seeds for planting13K/yr -13.4%8.1% conv.
phenomenal lavender seeds8K/yr +3.5%1.7% conv.
lavender seed8K/yr -10.8%5.4% conv.
lavender seeds bulk6K/yr -6.0%7.2% conv.
semillas de lavanda para sembrar5K/yr +22.0%4.4% conv.

All search terms

Top lavender seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PLANTMEW Lavender Seeds for Planting English Lavender Seeds Indoor & Outdoor 7000+ Heirloom Seeds High Germination Easy to Grow Fragrant Flowers Culinary & Crafts (0.7 oz)

PLANTMEW$9.504.0★374 rev

HOME GROWN Non GMO English Lavender Seeds 1 500+ Wildflower Seed for Planting Indoor/Outdoor High Germination Plant Flower Seeds (Lavandula antustifolia)

HOME GROWN$6.994.2★33,625 rev

Lavender - Large 1/4 Ounce Packet - 7 000 Flower Seeds for Planting - Lavandula angustifolia

SWEET YARDS$10.764.4★2,045 rev

KVITER 2000 English Lavender Seeds for Planting Outdoor & Indoor (Lavandula angustifolia) True Lavender Flowers Heirloom Perennial Non-GMO Herb Seeds for Outdoor Garden Flower Beds

KVITER$6.614.1★940 rev

PLANTMEW English Lavender Seeds for Planting - 1500+ Heirloom Seeds - High Germination Fragrant Purple Flowers Herb Seeds for Home Garden Indoor/Outdoor

PLANTMEW$6.184.0★76 rev

Newest

by launch date

LUOJIBIE Lavender Seeds 20000+ Seeds Bulk Pack 2026 Lavender Seeds for Planting Outdoor High Germination Non-GMO Wildflower Seeds for Planting Indoor Outdoor Open Pollinated

LUOJIBIE$13.32104 rev

3mo ago

SunHaven Seeds English Lavender Seeds 5 000+ Seeds 0.25 oz Resealable Packet of Non-GMO Englsih Lavender Seeds

SunHaven Seeds$7.8133 rev

4mo ago

SVI 1500 English Lavender Seeds for Planting (Lavandula angustifolia) Fragrant Perennial Lavender Flowers Heirloom Herb Seeds for Borders Herb Garden & Containers Wildflower Meadows

SVI$6.471,472 rev

7mo ago

Lavender - Large 1/4 Ounce Packet - 7 000 Flower Seeds for Planting - Lavandula angustifolia

SWEET YARDS$10.762,045 rev

7mo ago

KVITER 2000 English Lavender Seeds for Planting Outdoor & Indoor (Lavandula angustifolia) True Lavender Flowers Heirloom Perennial Non-GMO Herb Seeds for Outdoor Garden Flower Beds

KVITER$6.61940 rev

8mo ago

What buyers say about lavender seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth45%

“Easy to grow”

Quality-Overall14%

“the seeds are top quality”

Value For Money8%

“Great Value”

Smell8%

“the fragrance is so relaxing”

Instructions/User Manual/Troubleshooting5%

“the instructions were very clear”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use3%

“easy to use”

Pest/Insect Control2%

“Helps keep the mosquitos away and are pretty”

Size-Overall1%

“consistent in size”

Color1%

“Beauty color”

What buyers complain about

Plant Growth70%

“Poor germination”

Value For Money6%

“Extremely overpriced”

Size-Overall6%

“Very tiny pack”

Quality-Overall5%

“Absolute garbage”

Natural Resource Wastage1%

“Waste of mobey”

Advertised Vs Actual Product1%

“Not as described”

Hard Feel1%

“Hard to do”

Moist/Dry1%

“Unfortunately they dried out and shriveled up,”

Functionality-Overall1%

“nothing comes up”

Instructions/User Manual/Troubleshooting0%

“it's mainly my fault for not doing exactly what the instructions say”

Top return reasons

Value For Money23%

Advertised Vs Actual Product22%

Plant Growth21%

Size-Overall17%

Functionality-Overall8%

Quality-Overall3%

Moist/Dry2%

Leak-Proof1%

Defective Material/Parts1%

Ease Of Use1%

Common questions

Is lavender seeds profitable to sell on Amazon United States?: The niche generates $331K/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the lavender seeds niche?: 14 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in lavender seeds?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.4%.
When does demand for lavender seeds peak?: Demand peaks in Mar–Apr–May; the busiest month runs 5.3× the quietest.
What does it cost to enter the lavender seeds niche?: Listings span $4.16–$24.14; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.