lavender plants live
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Growth
Great+60.1%90-day search growth — must beat 0% to launch
Price range
Good$6.61–$31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 601K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,243.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, lavender plants live is a $411K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lavender plants live market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $285K–$379K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #938
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 76%
- Out of stock
- 8.0%
- Avg brand age
- 45 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
14%
- The Three Company52%
- HOME GROWN11%
- Clovers Garden9%
- YOKEBOM5%
- PLANTMEW5%
- CZ Grain4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×
Top lavender plants live search terms
- lavender plants live256K/yr
- lavender plant114K/yr
- lavender plants40K/yr
- lavender plants live outdoor27K/yr
- live lavender plants for outside15K/yr
- english lavender plants live15K/yr
- live lavender plants10K/yr
- lavendar plants live for planting4K/yr
- lavender live plant9K/yr
- live lavender plant9K/yr
Top lavender plants live products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Live Lavender 2-Pack Purple Fragrant Sun Perennial Herb Pollinator Friendly 10 Tall 1 Pt Pot
The Three Company$19.613.4★294 rev
Live Herb - Lavender (6 Per Pack) Aromatic and Health Enhancer Natural Sleep and Stress Relief 6 Tall by 4 Wide in 1 Pint Pot
The Three Company$29.823.6★5,413 rev
HOME GROWN Non GMO English Lavender Seeds 1 500+ Wildflower Seed for Planting Indoor/Outdoor High Germination Plant Flower Seeds (Lavandula antustifolia)
HOME GROWN$6.994.2★33,625 rev
Clovers Garden English Lavender (Lavandula) Hidcote Blue Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots - Compact Growth
Clovers Garden$19.953.6★361 rev
Live Herb - Lavender (4 Per Pack) Aromatic and Health Enhancer Natural Sleep and Stress Relief 6 Tall by 4 Wide in 1 Pint Pot
The Three Company$24.933.5★1,946 rev
Newest
by launch date
Lavender Plant Plugs Live for Planting | Hardy Perennial Lavender Starter Plugs | Fragrant Purple Flower Plants for Gardens Borders & Pollinator Habitats | Live Rooted Lavender Plants (3 Plugs)
CZ Grain$27.288 rev
Lavender Live Plant in Pot Lavender Herb Plants Fragrant Hardy Herb for Indoor or Outdoor Planting
HILROQG$31.953 rev
Live Lavender 2-Pack Purple Fragrant Sun Perennial Herb Pollinator Friendly 10 Tall 1 Pt Pot
The Three Company$19.61294 rev
Live Lavender 2-Pack White Fragrant Sun Perennial Herb Pollinator Friendly 10 Tall 1 Qt Pot
The Three Company$19.74294 rev
4 Lavender Plants Live Starter Plants Plugs 1-3 in Tall Hardy Perennial Lavender for Garden and Landscape with Fragrant Purple Blooms No Pot (Deep Blue)
YOKEBOM$30.3012 rev
Trending
90-day click momentumLavender Plant Plugs Live for Planting | Hardy Perennial Lavender Starter Plugs | Fragrant Purple Flower Plants for Gardens Borders & Pollinator Habitats | Live Rooted Lavender Plants (3 Plugs)
CZ Grain$27.283.6★
Live Lavender 2-Pack White Fragrant Sun Perennial Herb Pollinator Friendly 10 Tall 1 Qt Pot
The Three Company$19.743.4★
Lavender Live Plant in Pot Lavender Herb Plants Fragrant Hardy Herb for Indoor or Outdoor Planting
HILROQG$31.955.0★
4 Lavender Plants Live Starter Plants Plugs 1-3 in Tall Hardy Perennial Lavender for Garden and Landscape with Fragrant Purple Blooms No Pot (Deep Blue)
YOKEBOM$30.302.5★
Live Lavender 2-Pack Purple Fragrant Sun Perennial Herb Pollinator Friendly 10 Tall 1 Pt Pot
The Three Company$19.613.4★
What buyers say about lavender plants live
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy Plants”
“Great scent”
“the seeds are top quality”
“Fair price”
“As advertised”
“Helps keep the mosquitos away and are pretty”
“the instructions were very clear”
“pretty color”
“is easy to use”
“Good size”
What buyers complain about
“Poor germination”
“Died within a week”
“One bundle is very small”
“A little pricey compared to Walmart”
“Partially dried”
“Poor quality”
“No scent at all”
“not as advertised”
“Darker than I expected”
“Waste of $$$”
Top return reasons
Common questions
- Is lavender plants live profitable to sell on Amazon United States?
- The niche generates $411K/yr across 17 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +60.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the lavender plants live niche?
- 12 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in lavender plants live?
- Top complaints mined from reviews: Plant Growth, Durability, Size-Overall. The return rate is 0.8%.
- When does demand for lavender plants live peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.6× the quietest.
- What does it cost to enter the lavender plants live niche?
- Listings span $6.61–$31.95; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 3,244 reviews — the moat a new listing must climb.