Lava Rocks

Shoppers searched for this 618K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $646K a year.

Searches, last 12 months

618K

Growth, 90 days vs prior 90

+30.5%

Conversion, latest week

4.9%

Market size, estimated

$646Ka year

Peak month

May1.7× the quietest month

Top search term

lava rock170K searches a year

Listings sell for $21.48 on average, from $9.37 to $45.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.48 that is $11K to $16K a year per listing.

Average price

$21.48inside the $15 to $100 sweet spot

Price range

$9.37–$45.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

1.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #145 within Soils, Mulches & Planting Media. It carries 1,179 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#145in Soils, Mulches & Planting Media

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,179per listing

Listings tracked

65

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

52 months