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Lasko Misto Outdoor Misting Fan

Fail

The top 5 brands take 100% of clicks, so Lasko Misto Outdoor Misting Fan is a Fail.

Flapen Score
38
38 / 100
Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 56
Market size
$44K/yr23K searches / yr
90-day growth
+484.2%search demand this quarter
Competition
95%top-5 click share · 4 brands · 59 sellers

Flapen Score

Lasko Misto Outdoor Misting Fan against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Lasko Misto Outdoor Misting Fan is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lasko Misto Outdoor Misting Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Lasko Misto Outdoor Misting Fan 23K times last year and spent an estimated $44K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +484.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+484.2%
Conversion, latest week
1.6%
Market size, estimated
$44Ka year
Top search term
lasko misto outdoor misting fan9K searches a year

02 · Price

A sale here is worth $122.73.

Listings sell for $122.73 on average, from $56.30 to $190.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $122.73 that is $0 to $12K a year per listing.

Average price
$122.73above the $15 to $100 sweet spot
Price range
$56.30–$190.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #74 within Outdoor Heating & Cooling. It carries 4,754 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#74in Outdoor Heating & Cooling
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
4,754per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Lasko Misto Outdoor Misting Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Search terms

Top Lasko Misto Outdoor Misting Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lasko misto outdoor misting fan9K/yr
  • misto fan5K/yr
  • lasko misting fan3K/yr
  • lasko misto3K/yr
  • misto outdoor misting fan2K/yr

Reviews and returns

What reviews say buyers love and hate about Lasko Misto Outdoor Misting Fan

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Strength”
15%of negative reviews mention “Noise Level”
3.0%of orders come back
“Makes way too much noise”
A buyer, on “Noise Level”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lasko Misto Outdoor Misting Fan questions

Answered from the same tracked data.