lantern hanger
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Great+70.7%90-day search growth — must beat 0% to launch
Price range
Good$4.18–$45.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Review moat
Okay1,888.37avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, lantern hanger is a $34K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lantern hanger market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 1.8%
- Avg brand age
- 42 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
49
Top-5 brand share
55%
Top 20: 88%
Top-5 click share
35%
Top 20: 75%
Open market
40%
- Gtongoko16%
- FEED GARDEN16%
- Mkono9%
- saffruff8%
- Ottsuls6%
- EXCMARK5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top lantern hanger search terms
- lantern hanger16K/yr
- lantern hooks outdoor10K/yr
- lantern hooks10K/yr
- lantern hangers outdoor7K/yr
- lantern hook12K/yr
- lantern holder9K/yr
- lantern hooks for wall6K/yr
Top lantern hanger products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gtongoko 32 Inch Shepherd Hooks for Outdoor 4 Pack Adjustable Garden Hooks for Hanging Plants Lanterns Solar Lights Mason Jars & Wedding Decor Matte Black Decorative Shepherds Hooks
Gtongoko$20.114.5★1,551 rev
Mkono 4 Pack Iron Wall Hooks for Hanging Plant Lanterns Plant Hanger Fence Metal Bracket for Bird Feeders Wind Chimes Mason Jar Sconces Light Outdoor Indoor Rustic Home Decor 3 Inch
Mkono$7.874.6★4,132 rev
FEED GARDEN Adjustable 32 Inch Small Shepherds Hooks for Outdoor Garden Hooks for Lanterns Sheperds Hook for Hanging Plants Bird Feeders Solar Lights Mason Jars Weddings Decor 2 Pack
FEED GARDEN$15.654.4★2,129 rev
saffruff Heavy Duty Plant Hooks for Wall: 6-Inch 2 Pack Plant Hangers Outdoor Hold 35lb Bird Feeder Hanger for Outside Iron Planter Brackets for Hanging Baskets Wind Chime Lantern Metal - Black
saffruff$7.824.7★1,845 rev
RTZEN Plant Hangers Outdoor or Indoor - Wrought Iron Metal Hanger Indoor Hook - Heavy Duty Wall Bracket Hooks for Hanging Plants Baskets Lanterns Bird Feeders - 2 Pack (Black Shepherds Hooks 7.5)
RTZEN$21.854.8★1,753 rev
Newest
by launch date
MOWPOG Plant Hangers Outdoor 2 Pack 6 Inch Hanging Plant Bracket Metal Hanging Plant Hooks Wall Hooks for Hanging Plants Bird Feeder Flower Basket Wind Chimes Indoor Outdoor (Black)
MOWPOG$7.39797 rev
GATSUNS Shepherds Hooks for Outdoor 42 Inch Garden Bird Feeder Pole with 5 Prongs Base Adjustable for Hanging Flower Basket Plant Pot Solar Lantern Light Wind Chime Hanger for Wedding Decor 1 Pack
GATSUNS$9.93857 rev
Tlence 4 Pack Camping Lantern Hook Hangers 10 Outdoor Lamp Hanger Stand Stainless Steel Non-Slip Tent Light Pole Hook Portable Water Bottle Holder Bracket for Camping Hunting Fishing Hiking
Tlence$13.5779 rev
RTZEN Plant Hangers Outdoor or Indoor - Wrought Iron Metal Hanger Indoor Hook - Heavy Duty Wall Bracket Hooks for Hanging Plants Baskets Lanterns Bird Feeders - 2 Pack (Black Shepherds Hooks 7.5)
RTZEN$21.851,753 rev
Eyrosa 8 Plant Hangers 6 Pack Hanging Plant Bracket for Wall Fence Porch Outdoor Indoor Metal Plant Hooks for Basket Flower Planter Feeder Lantern Wind Chime
Eyrosa$9.031,447 rev
Trending
90-day click momentum
FEED GARDEN Adjustable 32 Inch Small Shepherd Hooks for Outdoor Garden Hooks for Lanterns Sheperd Hook for Hanging Plants Bird Feeders Solar Lights Mason Jars Weddings Decor 1 Pack
FEED GARDEN$9.294.4★
Gtongoko 10 Heavy Duty Outdoor Plant Hanger Wall Bracket 2 Pack
Gtongoko$10.914.7★
EXCMARK 2 Pack Shepherd Hook Adjustable Height 31/24/16 1/2 inch Thick Use at Weddings Hanging Solar Lights Lanterns Bird Feeders Metal Hanger Hook (Black 31 inch). U.S. Patent.
EXCMARK$16.074.3★
saffruff Heavy Duty Plant Hooks for Wall: 6-Inch 2 Pack Plant Hangers Outdoor Hold 35lb Bird Feeder Hanger for Outside Iron Planter Brackets for Hanging Baskets Wind Chime Lantern Metal - Black
saffruff$7.824.7★
EXCMARK Shepherd Hook Adjustable Height 32/24/16 1/2 inch Thick Use at Weddings Hanging Solar Lights Lanterns Bird Feeders Metal Hanger Hook (Black 32inch). U.S. Patent.
EXCMARK$11.604.2★
What buyers say about lantern hanger
What buyers praise and complain about, mined from review topics.What buyers love
“Great sturdy hooks”
“Decent Quality”
“Easy install”
“Exactly as advertised”
“Worth the investment”
“Holds up my plants”
“Seems durable”
“Heavier than I thought”
“Good size”
“Easy to use”
What buyers complain about
“Not very strong”
“Bad quality”
“Ridiculously small”
“Broke after one month”
“it's a bit heavy”
“frustrating to put together”
“Probably could have found slightly cheaper somewhere else”
“Hardware sucks”
“Picture is misleading”
“it did bend”
Top return reasons
Common questions
- Is lantern hanger profitable to sell on Amazon United States?
- The niche generates $34K/yr across 54 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +70.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the lantern hanger niche?
- 38 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in lantern hanger?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.8%.
- When does demand for lantern hanger peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the lantern hanger niche?
- Listings span $4.18–$45.53; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.