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Lafuma Zero Gravity Chair

Fail

The top 5 brands take 99% of clicks, so Lafuma Zero Gravity Chair is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$82K/yr26K searches / yr
90-day growth
+130.3%search demand this quarter
Competition
49%top-5 click share · 6 brands · 11 sellers

Flapen Score

Lafuma Zero Gravity Chair against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Lafuma Zero Gravity Chair is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lafuma Zero Gravity Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Lafuma Zero Gravity Chair 26K times last year and spent an estimated $82K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +130.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+130.3%
Conversion, latest week
1.5%
Market size, estimated
$82Ka year
Top search term
lafuma zero gravity chair15K searches a year

02 · Price

A sale here is worth $217.71.

Listings sell for $217.71 on average, from $57.90 to $556.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $217.71 that is $0 to $22K a year per listing.

Average price
$217.71above the $15 to $100 sweet spot
Price range
$57.90–$556.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #278 within Patio Seating. It carries 6,411 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
14%
Out of stock, average day
16.4%
Average rank
#278in Patio Seating
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,411per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lafuma Zero Gravity Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

0%

  • Brand 186%
  • Brand 27%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Search terms

Top Lafuma Zero Gravity Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lafuma zero gravity chair15K/yr
  • lafuma7K/yr
  • lafuma chair5K/yr

Reviews and returns

What reviews say buyers love and hate about Lafuma Zero Gravity Chair

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Rusts/Corrodes”
1.5%of orders come back
“rusted after 1 month”
A buyer, on “Rusts/Corrodes”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lafuma Zero Gravity Chair questions

Answered from the same tracked data.