Is kukri profitable to sell on Amazon United States?

The niche generates $223K/yr across 48 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the kukri niche?

27 brands and 103 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in kukri?

Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 1.5%.

When does demand for kukri peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kukri niche?

Listings span $11.97–$161.14; the average listing price is $58.25 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.

kukri

Worth a look

Shows a sweet-spot price point ($58.25 avg), but weak search conversion (0.8%) keeps it on the watch list.

Avg price

Great$58.25

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good682.25

avg incumbent reviews — the moat a new listing must climb

Price range

Good$11.97–$161.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$223K

$223K/yr · 510K searches

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, kukri is a $223K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kukri market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $233K–$291K; units × avg price
Conversion rate: 0.8%
Avg BSR: #427
Page quality: 0%
Prime: 96%
Sponsored: 50%
Out of stock: 6.5%
Avg brand age: 59 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

103

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

36%

Top 20: 74%

Open market

35%

Cold Steel31%
Purple Dragon11%
Kershaw8%
CRKT7%
Condor5%
GK&CO. Kukri House4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kukri search terms

kukri150K/yr -4.1%0.5% conv.
kukri knife131K/yr -16.9%0.6% conv.
cold steel machete79K/yr +22.4%0.9% conv.
kukri machete42K/yr -6.5%0.8% conv.
khukuri knives nepal16K/yr +9.8%0.1% conv.
cold steel kukri20K/yr -7.0%1.3% conv.
kukri knife with sheath5K/yr +189.6%1.2% conv.
condor kukri8K/yr -12.7%0.4% conv.
kukri knives9K/yr -11.3%0.8% conv.
gurkha knife6K/yr -26.4%0.5% conv.

All search terms

Top kukri products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cold Steel 97KMPS Kukri Plus 1055 18 Inch Curved Tactical Survival Machete with 13 Inch Carbon Steel Blade Polypropylene Handle and Cor Ex Sheath

Cold Steel$28.774.4★1,111 rev

Purple Dragon Kukri Knife with Sheath - Heavy Duty Fixed Blade Knife with Full Tang Wooden Handle - Large Camping Knives - Birthday Gift for Men - Black

Purple Dragon$41.164.6★232 rev

Kershaw Camp 10 Machete Tan 10 Inch Fixed Recurve Blade 65Mn Carbon Tool Steel Full-Tang Blade Includes Sheath and Straps Machete for Yard Work Camping Outdoors Bushcraft and More

Kershaw$54.254.7★1,281 rev

Condor Tool & Knife K-tact Kukri Knife - 1075 High Carbon Steel - Gardening Machete - Micarta Handle - Kydex with Leather Belt Loop Sheath - 6mm Thick - 10in Blade - 32.4oz

Condor$137.494.6★503 rev

CRKT KUK Fixed Blade Knife: Carbon Steel Knife with Full Tang Kukri Recurved Blade Injection Molded Handle and Polyester Sheath 2742

CRKT$51.694.6★904 rev

Newest

by launch date

Mossy Oak 11.5 Machete for Yard Work Survival Kukri Machete Knife with Sheath EDC Gear Ergonomic Anti-Slip Handle Stainless Steel Machetes for Cutting Trees Gardening Bushcraft and Hunting

Mossy Oak$11.97186 rev

3mo ago

Freelander Kukri Machete for Yard Work Heavy Duty Full Tang Machete Knife with Leather Sheath Survival & Camping Machetes for Cutting Trees Brown Wood Handle Gifts for Men

Freelander$39.009 rev

7mo ago

Purple Dragon Kukri Knife with Sheath - Heavy Duty Fixed Blade Knife with Full Tang Wooden Handle - Large Camping Knives - Birthday Gift for Men - Black

Purple Dragon$41.16232 rev

8mo ago

Purple Dragon Kukri Knife with Sheath - Full Tang Fixed Blade Knife with Wooden Handle - 8 Inch Heavy Duty Camping Knives - Gift for Men

Purple Dragon$41.52232 rev

11mo ago

Moontay Fixed Blade Kukri Knife - VG10 Steel Hunting Knife with Sheath Full Tang Survival Knives with Wood Handle for Bushcraft Camping Fishing Hiking BBQ Fathers Day Gift for Dad

Moontay$41.33202 rev

1y ago

What buyers say about kukri

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“High quality for price”

Sharpness17%

“Sharp as arrived”

Value For Money14%

“Good for the money”

Grip8%

“A solid grip is maintain throughout”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall4%

“Well constructed”

Weight Light3%

“Sharp and not too heavy”

Weight Heavy3%

“Im sure its strong enough to take heavy use”

Ease Of Use3%

“it handled the task at hand with ease”

Size-Overall2%

“Perfect size”

What buyers complain about

Size-Overall14%

“Smaller than expected”

Sharpness13%

“Not as sharp as they claim”

Quality-Overall12%

“Low end quality”

Weight Heavy7%

“heavier than you would expect”

Advertised Vs Actual Product4%

“False Advertising”

Grip3%

“Doesn't hold an edge well”

Durability3%

“the blade deformed”

Comfort-Overall2%

“Felt uncomfortable unbalanced”

Thickness2%

“I was a bit concerned over the blade seeming thin at 2.8 mm”

Rusts/Corrodes2%

“pollish alot or rusty easily”

Top return reasons

Size-Overall21%

Sharpness12%

Weight Heavy9%

Advertised Vs Actual Product8%

Handle Quality6%

Grip5%

Defective Material/Parts4%

Comfort-Overall4%

Quality-Overall4%

Product Condition3%

Common questions

Is kukri profitable to sell on Amazon United States?: The niche generates $223K/yr across 48 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the kukri niche?: 27 brands and 103 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in kukri?: Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 1.5%.
When does demand for kukri peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kukri niche?: Listings span $11.97–$161.14; the average listing price is $58.25 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.