Is kohler oil filter 12 050 01 profitable to sell on Amazon United States?

The niche generates $220K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the kohler oil filter 12 050 01 niche?

9 brands and 85 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in kohler oil filter 12 050 01?

Top complaints mined from reviews: Filtration, Size-Overall, Defective Material/Parts. The return rate is 0.4%.

When does demand for kohler oil filter 12 050 01 peak?

Demand peaks in Mar–Apr–May; the busiest month runs 12.4× the quietest.

What does it cost to enter the kohler oil filter 12 050 01 niche?

Listings span $7.99–$44.24; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.

kohler oil filter 12 050 01

Worth a look

Shows searches that convert (16.4% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.39

avg listing price — sweet spot $15–$100

Price range

Great$7.99–$44.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+56.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,541.25

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$220K

$220K/yr · 77K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, kohler oil filter 12 050 01 is a $220K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kohler oil filter 12 050 01 market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $217K–$261K; units × avg price
Conversion rate: 16.4%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Kohler54%
HOODELL18%
Stens13%
Maintenance4%
FHSJXR3%
KLWZH3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.8% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×

Open Trend

Top kohler oil filter 12 050 01 search terms

kohler oil filter 12 050 0124K/yr +149.1%11.7% conv.
kh-12-050-01-s11K/yr +44.6%11.9% conv.
kohler 12 050 01 oil filter10K/yr +15.4%19.1% conv.
12 050 01 kohler oil filter8K/yr +41.0%12.0% conv.
kh-12-050-01-s kohler oil filter8K/yr +21.4%14.6% conv.
kohler 12 050 01-s5K/yr +20.5%16.2% conv.
12 050 01-s4K/yr +64.7%10.2% conv.
kohler oil filter 12 050 01-s3K/yr +4.7%15.6% conv.
kohler 12 050 01-s1 oil filter2K/yr +21.1%18.3% conv.
12050012K/yr +10.9%11.3% conv.

All search terms

Top kohler oil filter 12 050 01 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 2 KOHLER 12 050 01-S Engine Oil Filter

Kohler$19.174.8★2,936 rev

Kohler 12 050 01-s1 Oil Filter

Kohler$13.104.8★2,414 rev

HOODELL 2 Pack 12 050 01-S Oil Filter for Kohler Engine Lawn Mower Troy Bilt Bronco 12 050 01 Professional 1205001-S 12 050 01-S1 Oil Filter

HOODELL$12.624.7★5,646 rev

Stens Oil Filter 055-105 for Kohler 12 050 01-S

Stens$11.994.8★4,682 rev

Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter

Maintenance$31.424.8★782 rev

Newest

by launch date

4 Pack 12 050 01 Oil Filter for Kohler 7000 Series Engine 12-050-01-S 1205001S KH-12-050-01-S 12 050 01-S1 Lawn Mower Oil Filter for Cub Cadet XT1 Compatible with Craftsman Troy Bilt Bronco

TidiRob$18.8559 rev

6mo ago

49065-0721 Oil Filter Fit for Kawasaki 49065-7007 Kohler KH-12-050-01-S KH-12-050-08 Cub Cadet CH11-CH16 CH18-CH26 CV15-CV26 22-24 HP engines Craftsman Toro Troy Bilt Lawn Mower Oil Filter (1pc)

OuYi$7.99150 rev

2y ago

FHSJXR 12-050-01-S Oil Filter for 12 050 01 12 050 01-S1 KH-12-050-01-S KH-12-050-08 AM125424 49065-7007 49065-0721 492932S Cub Cadet Craftsman Troy Bilt Toro Lawn Mower Oil Filter

FHSJXR$8.24146 rev

3y ago

KLWZH 12-050-01-S 12 050 01 Oil Filter for KH-12-050-01-S KH-12-050-08 1205001-S CH18-CH25 CV18-CV25 CV17-CV26 Engine AM125424 49065-7007 49065-0721 Lawn Mower Oil Filter(1 PC)

KLWZH$8.01228 rev

4y ago

HOODELL 4 Pack 12 050 01-S Oil Filter Professional Factory Oil Filter Fits Kohler Engine Troy Bilt Bronco 12 050 01 1205001-S 12 050 01-S1 Lawn Mower Oil Filter

HOODELL$18.51964 rev

5y ago

What buyers say about kohler oil filter 12 050 01

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Perfect Fit”

Value For Money18%

“Reasonable price”

Filtration15%

“the filters work fine”

Advertised Vs Actual Product13%

“works as indicated”

Quality-Overall13%

“Good quality”

Assembly/Installation3%

“Installation was easy”

Efficiency2%

“Worked good”

Maintenance And Repair2%

“Perfect for factory part used for maintenance”

Ease Of Use2%

“Easy to change and convenient”

Leak-Proof1%

“doesnt leak”

What buyers complain about

Filtration29%

“Kohler oil filter for less”

Size-Overall29%

“Did not fit my 19 hp Kawasaki mower”

Defective Material/Parts8%

“Only use manufactured parts”

Value For Money8%

“this wasn't that cheap”

Advertised Vs Actual Product4%

“The description is misleading”

Product Condition4%

“Used for many years”

Lubrication4%

“didnt get a chance to use it for the recent oil change”

Top return reasons

Size-Overall47%

Filtration23%

Advertised Vs Actual Product12%

Defective Material/Parts5%

Value For Money4%

Product Condition2%