Is kohler oil filter profitable to sell on Amazon United States?

The niche generates $112K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (47/100).

How competitive is the kohler oil filter niche?

8 brands and 92 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in kohler oil filter?

Top complaints mined from reviews: Filtration, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for kohler oil filter peak?

Demand peaks in Mar–Apr; the busiest month runs 14.3× the quietest.

What does it cost to enter the kohler oil filter niche?

Listings span $8.38–$93.51; the average listing price is $25.91 (sweet spot $15–$100). The average incumbent carries 1,567 reviews — the moat a new listing must climb.

kohler oil filter

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.91

avg listing price — sweet spot $15–$100

Price range

Great$8.38–$93.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,566.77

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$112K

$112K/yr · 42K searches

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kohler oil filter is a $112K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kohler oil filter market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 10.2%
Avg BSR: #173
Page quality: 0%
Prime: 82%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

Kohler50%
Stens22%
HOODELL20%
TidiRob2%
Deflife2%
Therwen2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 14.3×

Open Trend

Top kohler oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stens High-Capacity Kohler 52 050 02-S Engine Oil Filter for CH11 - CH15 CV11 - CV22 M18 - M20 MV16 - MV20 and K582 Engines - Superior Filtration Performance

Stens$13.914.8★5,162 rev

Set of 2 KOHLER 12 050 01-S Engine Oil Filter

Kohler$19.174.8★2,936 rev

Kohler (2 Pack) 52 050 02-S1 Engine Oil Filter Extra Capacity For M18 - M20 CV11 - CV16 CH11 - CH16 LV560 - LV675 CV460 - CV490

Kohler$21.354.8★2,129 rev

Kohler 12 050 01-s1 Oil Filter

Kohler$13.104.8★2,414 rev

HOODELL 2 Pack 12 050 01-S Oil Filter for Kohler Engine Lawn Mower Troy Bilt Bronco 12 050 01 Professional 1205001-S 12 050 01-S1 Oil Filter

HOODELL$12.624.7★5,646 rev

Newest

by launch date

4 Pack 52 050 02-S Oil Filter Replacement for Kohler 52 050 02-S1/ 52 050 02/ 5205002S/ kh-52-050-02-s Compatible with Kohler CH11-CH25 CV11-CV22 M18-M20 MV16-MV20 K582 SV725 Lawn Mower Engines

TidiRob$17.9059 rev

3mo ago

2 Qts Synethetic Blend 10W30 (FKA) Kohler Engine Oil & 52 050 02-S Oil Filter

QUICKIEPARTS$34.4722 rev

3mo ago

4 Pack 12 050 01 Oil Filter for Kohler 7000 Series Engine 12-050-01-S 1205001S KH-12-050-01-S 12 050 01-S1 Lawn Mower Oil Filter for Cub Cadet XT1 Compatible with Craftsman Troy Bilt Bronco

TidiRob$18.8559 rev

6mo ago

Therwen 8 Pack 52 050 02 Oil Filter Extra Capacity Engine Lawn Mower Oil Filter Compatible with Kohler 52 050 02 5205002-s 52 050 02-s1 Ch11-ch25 Cv11-cv22 M18 M20 Sv715 Sv725 Sv735

Therwen$33.52104 rev

3y ago

52 050 02-S Engine Oil Filter for Kohler CH11 - CH15 CV11 - CV22 M18 - M20 MV16 - MV20 and K582 Extra Capacity Lawn Mower Oil Filter

Deflife$9.5679 rev

3y ago

What buyers say about kohler oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit perfectly”

Value For Money19%

“Reasonable price”

Filtration17%

“the filters work fine”

Advertised Vs Actual Product15%

“Just what I needed”

Quality-Overall14%

“The quality seems fine for the oil”

Efficiency2%

“Works well”

Assembly/Installation2%

“Installation was easy”

Leak-Proof2%

“doesnt leak”

Ease Of Use1%

“so it made it convenient”

Maintenance And Repair1%

“Perfect for factory part used for maintenance”

What buyers complain about

Filtration31%

“Don't think the filter was included”

Size-Overall12%

“Fit my zero turn”

Advertised Vs Actual Product10%

“This is what they call false advertising”

Value For Money8%

“this wasn't that cheap”

Storage Capacity4%

“Not Extra Capacity”

Defective Material/Parts4%

“Only use manufactured parts”

Product Condition2%

“Used for many years”

Lubrication2%

“didnt get a chance to use it for the recent oil change”

Assembly/Installation2%

“I tried to screw the one with no success”

Quality-Overall2%

“get better quality parts that fit”

Top return reasons

Size-Overall36%

Filtration23%

Advertised Vs Actual Product15%

Value For Money5%

Defective Material/Parts4%

Product Condition3%

Maintenance And Repair2%

Metal Quality1%

Quality-Overall1%

Motor Issues1%

Common questions

Is kohler oil filter profitable to sell on Amazon United States?: The niche generates $112K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (47/100).
How competitive is the kohler oil filter niche?: 8 brands and 92 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in kohler oil filter?: Top complaints mined from reviews: Filtration, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for kohler oil filter peak?: Demand peaks in Mar–Apr; the busiest month runs 14.3× the quietest.
What does it cost to enter the kohler oil filter niche?: Listings span $8.38–$93.51; the average listing price is $25.91 (sweet spot $15–$100). The average incumbent carries 1,567 reviews — the moat a new listing must climb.