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kohler air filter

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 55Conversion 82Competition 77Returns 86Price range 48Avg price 65Brand share 70Review moat 71Quality gap 21

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good660.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.76

avg listing price — sweet spot $15–$100

Growth

Good+28.7%

90-day search growth — must beat 0% to launch

Price range

Okay$5.70–$23.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 50K searches

According to Flapen's Amazon United States niche tracking, kohler air filter is a $61K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kohler air filter market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$55K–$69K
units × avg price
Conversion rate
8.8%
Avg BSR
#315
Page quality
0%
Prime
98%
Sponsored
90%
Out of stock
4.0%
Avg brand age
46 months
Avg seller age
142 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

94

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

31%

  • HOODELL18%
  • Hipa15%
  • Buckbock13%
  • Kohler9%
  • MOWFILL8%
  • DUCTAIL6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +28.7% search growth over the last 90 days.
2K2KPrime Day '24Spike '25DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.1×

Top kohler air filter search terms

  • kohler air filter35K/yr
  • kohler air filter lawn mower9K/yr
  • kohler engine air filter6K/yr
All search terms

Top kohler air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kohler air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall43%

“Correct fit”

Value For Money16%

“Excellent value”

Quality-Overall11%

“These filters are good quality”

Filtration9%

“Nice filter good quality”

Advertised Vs Actual Product8%

“As advertised”

Assembly/Installation2%

“Easy to install”

Maintenance And Repair2%

“Good maintenance kit”

Ease Of Use1%

“Easy to use”

Efficiency1%

“Work perfect”

Correct Contents1%

“All components fit perfectly”

What buyers complain about

Size-Overall33%

“Do not fit”

Filtration19%

“Air filter is garbage”

Advertised Vs Actual Product6%

“Description wrong”

Thickness5%

“the filter was too thick”

Quality-Overall5%

“Cheaply made”

Leak-Proof4%

“Leaked fuel everywhere before I noticed”

Compatibility-Overall3%

“I did not fit kohler 7000”

Assembly/Installation2%

“I was not able to actually install or run these”

Defective Material/Parts2%

“Broken parts”

Value For Money2%

“OEM filter are over priced”

Top return reasons

Size-Overall72%
Filtration14%
Compatibility-Overall5%
Advertised Vs Actual Product3%
Defective Material/Parts2%
Functionality-Overall1%
Shape/Style1%
Value For Money1%
Motor Issues0%
Thickness0%

Common questions

Is kohler air filter profitable to sell on Amazon United States?
The niche generates $61K/yr across 41 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the kohler air filter niche?
18 brands and 94 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in kohler air filter?
Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for kohler air filter peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.1× the quietest.
What does it cost to enter the kohler air filter niche?
Listings span $5.70–$23.62; the average listing price is $13.76 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.