Is kobalt misting fan profitable to sell on Amazon United States?

The niche generates $398K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +509.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the kobalt misting fan niche?

9 brands and 189 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in kobalt misting fan?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 3.8%.

When does demand for kobalt misting fan peak?

Demand peaks in Jul; the busiest month runs 306.4× the quietest.

What does it cost to enter the kobalt misting fan niche?

Listings span $22.96–$174.74; the average listing price is $76.22 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.

kobalt misting fan

Worth a look

Shows demand growing +509.9% this quarter, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Growth

Incredible+509.9%

90-day search growth — must beat 0% to launch

Avg price

Great$76.22

avg listing price — sweet spot $15–$100

Review moat

Good532.19

avg incumbent reviews — the moat a new listing must climb

Market size

Good$398K

$398K/yr · 253K searches

Price range

Good$22.96–$174.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, kobalt misting fan is a $398K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kobalt misting fan market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $381K–$457K; units × avg price
Conversion rate: 2.1%
Avg BSR: #397
Page quality: 0%
Prime: 81%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

189

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

CRAFTSMAN44%
RYOBI38%
dymuzic10%
Ausic3%
ECOMAX2%
Vtuxcey1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +509.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 306.4×

Open Trend

Top kobalt misting fan search terms

ryobi misting fan72K/yr +695.9%0.8% conv.
craftsman fan52K/yr +432.0%3.9% conv.
ryobi fan with mist12K/yr +529.9%1.1% conv.
kobalt misting fan11K/yr >1,000%0.4% conv.
ryobi mister fan13K/yr +250.0%0.9% conv.
ryobi misting fan portable7K/yr +695.4%0.9% conv.
ryobi bucket top misting fan6K/yr >1,000%1.2% conv.
craftsman 20v fan10K/yr +363.9%4.2% conv.
ryobi fan mister12K/yr +456.8%0.9% conv.
bucket mister7K/yr +256.8%0.7% conv.

All search terms

Top kobalt misting fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RYOBI ONE+ 18V Cordless 7-1/2 in. Bucket Top Misting Fan Kit with 1.5 Ah Battery and Charger Yellow/Black Medium PCL851K

RYOBI$96.554.6★204 rev

CRAFTSMAN 20V MAX* Cordless Fan Tool Only (CMCE001B) Red

CRAFTSMAN$56.254.6★1,538 rev

CRAFTSMAN V20 Cordless Personal Fan Misting Fan Settings for Mist and Airflow Compact Bare Tool Only (CMCE003B)

CRAFTSMAN$62.824.6★304 rev

Portable Rechargeable Misting Fan with 12oz Mist Battery Life Display Remote Timer Light 5 Speeds 9-Inch 20000mAh 120H Battery Powered Clip Fan for Stroller Travel Outdoor Poweroutage

dymuzic$40.053.9★195 rev

RYOBI 18-Volt ONE 2-Speed Bucket Top Misting Fan (Tool Only)

RYOBI$127.054.5★686 rev

Newest

by launch date

AVAVO Portable Misting Fan 36000mAh Rechargeable Battery Powered Camping Fan with 460ml Tank & 6.6ft Mist 4 Speeds 2 Light Modes for Outdoor Patios Travel Jobsite Beach Summer Essentials - Black

AVAVO$38.6480 rev

3mo ago

CRAFTSMAN Portable Clip on Fan Rechargeable (Tool Only) Small Personal Clamp Fan Battery Powered 4 20V for Stroller Desk Table Home Office Outdoor Travel Camping Tent CMXEFXA520402

CRAFTSMAN$29.1963 rev

4mo ago

Vtuxcey Battery Powered Fan Compatible with Craftsman 20V Battery Portable Cordless Fan with AC Adapter Variable Speed Timer Settings 135 Adjustable Angle for Camping Jobsite

Vtuxcey$49.2639 rev

5mo ago

ECOMAX 12 AC/DC Bucket Top Misting Fan Cordless with 2x20V Batteries & 2A Charger 2-Speed Airflow & 2-Speed Mist Cooling Fan for Outdoor Patio Camping Fits for 5-Gallon Bucket & Garden Hose

ECOMAX$174.7431 rev

8mo ago

CRAFTSMAN V20 Cordless 12 Portable Fan Battery Powered Fan AC/DC Dual Supply AC Adapter included 1400 CFM 3-Speed Settings 130 Tilt for Garage Workshop Outdoor and Patio

CRAFTSMAN$74.4357 rev

1y ago

What buyers say about kobalt misting fan

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life12%

“Long battery life”

Quality-Overall10%

“And Solid Build Quality”

Portability8%

“Portable Fan”

Value For Money8%

“Great value for the money”

Strength5%

“Great and fan is very strong”

Noise Level5%

“very quiet”

Durability4%

“Very durable & lightweight”

Efficiency4%

“Somewhat effective”

Heating4%

“This baby here has immensely helped keep me cool in the heat”

Ease Of Use4%

“Easy to use”

What buyers complain about

Size-Overall10%

“it's pretty small”

Durability8%

“It is just disappointing how quickly things broke”

Value For Money8%

“Little expensive”

Battery Life6%

“The battery finally died just before I was about to come in anyway”

Functionality-Overall6%

“Does not work”

Noise Level3%

“No noise”

Heating3%

“it sits too far away to provide much cooling”

Leak-Proof3%

“the other side leaked excessively”

Charging3%

“charger or this is a useless fan”

Spray/Flow3%

“Weak air flow”

Top return reasons

Size-Overall27%

Functionality-Overall19%

Value For Money10%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Charging5%