kobalt lawn mower
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+111.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$267.36avg listing price — sweet spot $15–$100
Review moat
Okay3,539.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$25K$25K/yr · 56K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$189.54–$442.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, kobalt lawn mower is a $25K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 31/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
kobalt lawn mower market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $67K–$134K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 20.0%
- Avg brand age
- 35 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Wild Badger Power72%
- Kobalt22%
- Greenworks6%
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +111.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Top kobalt lawn mower search terms
- kobalt lawn mower25K/yr
- kobalt mower12K/yr
- kobalt electric lawn mower5K/yr
- kobalt 40v lawn mower5K/yr
- kobalt 40v mower5K/yr
- wild badger lawn mower2K/yr
- badger lawn mower1K/yr
Top kobalt lawn mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wild Badger Power 40V 18 Cordless Lawn Mower Brushless 5 445 sq ft/0.125 ac 14.0Ah Battery & Fast Charger 5-Position Height for Small-to-Medium Lawns
Wild Badger Power$209.204.2★1,028 rev
Kobalt 40-Volt Brushless Lithium Ion 20-in Cordless Electric Lawn Mower (Battery Included)
Kobalt$442.634.2★76 rev
Wild Badger Power 40V 16 Cordless Lawn Mower Brushless 5 445 sq ft/0.125 ac 24.0Ah Battery & Fast Charger 5-Position Height for Small Residential Lawns
Wild Badger Power$189.544.2★1,028 rev
Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
Greenworks$228.074.2★12,027 rev
Newest
by launch dateWild Badger Power 40V 16 Cordless Lawn Mower Brushless 5 445 sq ft/0.125 ac 24.0Ah Battery & Fast Charger 5-Position Height for Small Residential Lawns
Wild Badger Power$189.541,028 rev
Wild Badger Power 40V 18 Cordless Lawn Mower Brushless 5 445 sq ft/0.125 ac 14.0Ah Battery & Fast Charger 5-Position Height for Small-to-Medium Lawns
Wild Badger Power$209.201,028 rev
Kobalt 40-Volt Brushless Lithium Ion 20-in Cordless Electric Lawn Mower (Battery Included)
Kobalt$442.6376 rev
Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
Greenworks$228.0712,027 rev
Trending
90-day click momentumWild Badger Power 40V 16 Cordless Lawn Mower Brushless 5 445 sq ft/0.125 ac 24.0Ah Battery & Fast Charger 5-Position Height for Small Residential Lawns
Wild Badger Power$189.544.2★
Wild Badger Power 40V 18 Cordless Lawn Mower Brushless 5 445 sq ft/0.125 ac 14.0Ah Battery & Fast Charger 5-Position Height for Small-to-Medium Lawns
Wild Badger Power$209.204.2★
Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)
Greenworks$228.074.2★
Kobalt 40-Volt Brushless Lithium Ion 20-in Cordless Electric Lawn Mower (Battery Included)
Kobalt$442.634.2★
What buyers say about kobalt lawn mower
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Lightweight and easy to use”
“has a great battery life”
“Cuts beautifully”
“Very affordable”
“Very easy assembly”
“As advertised”
“The battery charges pretty quickly”
“Great product”
“durable”
What buyers complain about
“Terrible battery”
“broke after one use”
“Quality control - is anyway checking basic functions”
“It takes forever to charge also”
“it does not start”
“Small Basket size”
“Seemed a little more flimsy”
“cutting is uneven”
“Recharged- started up & died”
“Not worth it at all”
Top return reasons
Common questions
- Is kobalt lawn mower profitable to sell on Amazon United States?
- The niche generates $25K/yr across 4 tracked products. 90-day search growth is +111.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the kobalt lawn mower niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kobalt lawn mower?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 3.9%.
- When does demand for kobalt lawn mower peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
- What does it cost to enter the kobalt lawn mower niche?
- Listings span $189.54–$442.63; the average listing price is $267.36 (sweet spot $15–$100). The average incumbent carries 3,540 reviews — the moat a new listing must climb.