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King of Spades

Fail

Shoppers spend an estimated $24K a year here, so King of Spades is a Fail.

Flapen Score
45
45 / 100
Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size
$24K/yr11K searches / yr
90-day growth
+56.1%search demand this quarter
Competition
72%top-5 click share · 9 brands · 42 sellers

Flapen Score

King of Spades against its category

The dotted line is the Patio, Lawn & Garden average. Past it, King of Spades is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King of Spades market on Amazon at a glance

Shoppers on Amazon United States searched for King of Spades 11K times last year and spent an estimated $24K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+56.1%
Conversion, latest week
1.7%
Market size, estimated
$24Ka year
Top search term
king of spades shovel6K searches a year

02 · Price

A sale here is worth $123.29.

Listings sell for $123.29 on average, from $17.97 to $215.57. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $123.29 that is $0 to $12K a year per listing.

Average price
$123.29above the $15 to $100 sweet spot
Price range
$17.97–$215.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #124,068 within Hand Tools. It carries 39 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
25%
Out of stock, average day
9.1%
Average rank
#124,068in Hand Tools
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
39per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top King of Spades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

42

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 142%
  • Brand 217%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Reviews and returns

What reviews say buyers love and hate about King of Spades

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Not nearly as good as they say”
A buyer, on “Quality-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common King of Spades questions

Answered from the same tracked data.