Kindling

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-47.7%

Conversion, latest week

8.2%

Market size, estimated

$277Ka year

Peak month

December4.5× the quietest month

Top search term

kindling73K searches a year

Listings sell for $27.99 on average, from $5.71 to $95.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $27.99 that is $21K to $28K a year per listing.

Average price

$27.99inside the $15 to $100 sweet spot

Price range

$5.71–$95.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$21K–$28K

Returns

0.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,239 within Fuel & Firestarters. It carries 2,141 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#1,239in Fuel & Firestarters

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,141per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months