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Kids Snow Shovel

Fail

Demand is soft, at -94.2% this quarter, so Kids Snow Shovel is a Fail.

Flapen Score
42
42 / 100
Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 56
Market size
$138K/yr246K searches / yr
90-day growth
-94.2%search demand this quarter
Competition
60%top-5 click share · 13 brands · 27 sellers

Flapen Score

Kids Snow Shovel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Kids Snow Shovel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Snow Shovel market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Snow Shovel 246K times last year and spent an estimated $138K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -94.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-94.2%
Conversion, latest week
2.8%
Market size, estimated
$138Ka year
Peak month
December47.6× the quietest month
Top search term
kids snow shovel119K searches a year

02 · Price

A sale here is worth $20.44.

Listings sell for $20.44 on average, from $7.91 to $33.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $20.44 that is $10K to $15K a year per listing.

Average price
$20.44inside the $15 to $100 sweet spot
Price range
$7.91–$33.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 52.3% of listings are out of stock. The average listing ranks #199 within Snow Removal. It carries 165 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
84%
Out of stock, average day
52.3%
Average rank
#199in Snow Removal
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kids Snow Shovel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

27

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Brand 132%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Kids Snow Shovel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 47.6×

Search terms

Top Kids Snow Shovel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids snow shovel119K/yr
  • toddler snow shovel23K/yr
  • snow shovel for kids15K/yr
  • kids shovel snow14K/yr
  • snow shovel kids10K/yr
  • kid snow shovel20K/yr
  • toddler shovel snow7K/yr
  • kids snow shovels11K/yr
  • childrens snow shovel5K/yr
  • child snow shovel4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Snow Shovel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
3.0%of orders come back
“my rake is way too big for him”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kids Snow Shovel questions

Answered from the same tracked data.