kids beach chair with umbrella
Worth a lookShows a sweet-spot price point ($45.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$45.68avg listing price — sweet spot $15–$100
Growth
Great+107.8%90-day search growth — must beat 0% to launch
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Good$9.26–$140.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,553.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 168K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kids beach chair with umbrella is a $70K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kids beach chair with umbrella market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $69K–$91K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #470
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 84%
- Out of stock
- 9.7%
- Avg brand age
- 36 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
64
Top-5 brand share
43%
Top 20: 92%
Top-5 click share
24%
Top 20: 63%
Open market
52%
- Idea Nuova16%
- PLULON7%
- Venture Forward7%
- RIO Gear7%
- Tommy Bahama6%
- Homevative6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +107.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.7×
Top kids beach chair with umbrella search terms
- kids beach chair with umbrella44K/yr
- toddler beach chair with umbrella32K/yr
- kids backpack beach chair17K/yr
- kids chair with umbrella13K/yr
- tommy bahama kids beach chair12K/yr
- toddler chair with umbrella8K/yr
- kids beach chair backpack7K/yr
- girls beach chair6K/yr
- kid beach chair with umbrella5K/yr
- youth beach chair4K/yr
Top kids beach chair with umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommy Bahama Kids 5-Position Lay Flat Backpack Folding Beach Chair Solid Navy Wavy Marlin
Tommy Bahama$54.304.4★74 rev
Venture Forward Youth Outdoor Canopy Chair with Adjustable Shade Folding Kids Camping Chair with Cup Holder and Carry Bag Portable Beach Sports and Backyard Seating
Venture Forward$37.824.6★138 rev
Idea Nuova Bluey Kids Outdoor Folding Beach Chair with Umbrella Portable Camp Chair for Ages 3+ Lightweight & Compact for Beach Camping and Backyard
Idea Nuova$38.694.1★466 rev
Rio Beach Kids 5-Position Lay Flat Backpack Folding Beach Chair Surf Power Surfer
RIO Gear$55.324.6★502 rev
Homevative Kids Folding Backpack Beach Chair Lightweight Jellyfish
Homevative$54.294.7★738 rev
Newest
by launch date
WERNNSAI Kids Beach Chair with Umbrella Toddler Outdoor Folding Camping Chair with Canopy Sun Shade for Beach Pool Travel Picnic for Age 1-3 (Mermaid)
WERNNSAI$36.6630 rev
Disney Stitch Kids Beach Chair with Umbrella Foldable Portable Toddler Chair with Armrests Locking Mechanism & Sun Shade
Idea Nuova$36.38466 rev
Yalikop Kids Beach Chair with 4 Positions Seaside Beach Chair with Umbrella Kids Folding Camping Seating for Boy Girls Children Sand Camping Travel Outdoor Summer Supply(Dinosaur Theme)
Yalikop$86.3222 rev
Yalikop Kids Beach Chair with 4 Positions Seaside Beach Chair with Umbrella Kids Folding Camping Seating for Boy Girls Children Sand Camping Travel Outdoor Summer Supply(Mermaid Theme)
Yalikop$86.9922 rev
Evolve Heritage Collection Premium Kids Beach Chair w/Wood Arms & Backpack Carry - Ultra-Lightweight Foldable Reclining Multi-Position
Evolve Heritage Collection$47.7934 rev
Trending
90-day click momentum
JAN & JUL Summer Hats for Toddler Boys Girls UV Sun Protection (L: 2-5 Years Shark: Navy Trim)
JAN & JUL$22.654.8★
JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Pink Strawberry)
JAN & JUL$21.834.8★
DASMINI Baby Girls Sun Hat Cute Flower and Grass Toddler Summer Outdoor Infant Beach Wide Brim Caps 2-5T
DASMINI$12.944.8★
Sanrio Hello Kitty Kids Outdoor Folding Beach Chair with Umbrella Portable Camp Chair for Ages 3+ Lightweight & Compact for Beach Camping and Backyard
Idea Nuova$38.524.1★
Disney Stitch Kids Beach Chair with Umbrella Foldable Portable Toddler Chair with Armrests Locking Mechanism & Sun Shade
Idea Nuova$36.384.1★
What buyers say about kids beach chair with umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality for your buck”
“Very sturdy”
“perfect size”
“Very portable as well”
“Fun times”
“Easy to use”
“Material is sturdy and durable”
“It's super lightweight”
“Comfortable”
“Worth the price”
What buyers complain about
“small chair”
“Poor quality and the chair sits too low”
“The bucket and scooper broke relatively easily”
“Hard to close”
“not worth it”
“they are a bit heavy”
“the lock has not functioned properly”
“Not safe size for kids under 5 let alone how junky the material is”
“The umbrella part does not work”
“Not comfortable”
Top return reasons
Common questions
- Is kids beach chair with umbrella profitable to sell on Amazon United States?
- The niche generates $70K/yr across 70 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +107.8%. Flapen's verdict: Worth a look (64/100).
- How competitive is the kids beach chair with umbrella niche?
- 35 brands and 64 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in kids beach chair with umbrella?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.5%.
- When does demand for kids beach chair with umbrella peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.7× the quietest.
- What does it cost to enter the kids beach chair with umbrella niche?
- Listings span $9.26–$140.68; the average listing price is $45.68 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.