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Kexon Pool Lights

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $11K a year here, so Kexon Pool Lights is a Maybe.

Flapen Score
52
52 / 100
Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 56
Market size
$11K/yr14K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
72%top-5 click share · 11 brands · 17 sellers

Flapen Score

Kexon Pool Lights against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Kexon Pool Lights is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kexon Pool Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Kexon Pool Lights 14K times last year and spent an estimated $11K. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.6%
Market size, estimated
$11Ka year
Top search term
kexon pool lights7K searches a year

02 · Price

A sale here is worth $49.99.

Listings sell for $49.99 on average, from $18.39 to $119.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $49.99 that is $0 to $5K a year per listing.

Average price
$49.99inside the $15 to $100 sweet spot
Price range
$18.39–$119.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Water Gardens & Ponds. It carries 1,155 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Water Gardens & Ponds
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
1,155per listing
Listings tracked
16

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
22 months

Products

Top Kexon Pool Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Brand 129%
  • Brand 228%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Search terms

Top Kexon Pool Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kexon pool lights7K/yr
  • suction cup pool lights5K/yr
  • aquaglow pool lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Kexon Pool Lights

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
2.5%of orders come back
“Do not last”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kexon Pool Lights questions

Answered from the same tracked data.