Is kentucky bluegrass seed profitable to sell on Amazon United States?

The niche generates $791K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the kentucky bluegrass seed niche?

6 brands and 62 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in kentucky bluegrass seed?

Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.5%.

When does demand for kentucky bluegrass seed peak?

Demand peaks in Apr–May–Aug–Sep; the busiest month runs 12.4× the quietest.

What does it cost to enter the kentucky bluegrass seed niche?

Listings span $8.47–$111.52; the average listing price is $38.23 (sweet spot $15–$100). The average incumbent carries 3,786 reviews — the moat a new listing must climb.

kentucky bluegrass seed

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.23

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.47–$111.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$791K

$791K/yr · 326K searches

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.9%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,785.74

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kentucky bluegrass seed is a $791K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Aug–Sep. Verdict: Worth a look — 61/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kentucky bluegrass seed market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $765K–$956K; units × avg price
Conversion rate: 6.3%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Scotts62%
Pennington14%
Outsidepride9%
Jonathan Green8%
Greenview5%
Crooked Bend1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.9% search growth over the last 90 days.

Peak months: Apr, May, Aug, Sep · busiest ÷ quietest = 12.4×

Open Trend

Top kentucky bluegrass seed search terms

kentucky bluegrass seed189K/yr +33.8%6.2% conv.
kentucky blue grass seeds for lawn31K/yr +8.1%7.6% conv.
kentucky bluegrass15K/yr +34.6%3.9% conv.
bluegrass seed17K/yr +12.8%5.2% conv.
kentucky blue grass seed14K/yr +40.6%7.1% conv.
blue grass seeds for lawn11K/yr +75.1%6.6% conv.
grass seed kentucky bluegrass8K/yr +36.8%7.1% conv.
kentucky blue grass6K/yr +26.9%5.3% conv.
blue grass7K/yr +6.9%1.6% conv.
blue grass seed5K/yr +18.9%5.7% conv.

All search terms

Top kentucky bluegrass seed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scotts Turf Builder Grass Seed Kentucky Bluegrass Mix 5.6 lbs.

Scotts$39.064.2★5,642 rev

Scotts Turf Builder Grass Seed Kentucky Bluegrass Mix 2.4 lbs.

Scotts$19.354.2★5,642 rev

Outsidepride Midnight Kentucky Bluegrass Seed - 5 Lbs. Cold & Drought Tolerant Sun-Loving Lawn Grass Seed w/High Traffic Tolerance & Deep Root System OptiGrowth Coated for Better Establishment

Outsidepride$34.854.0★1,194 rev

Scotts Kentucky 31 Grass Seed Mix 7 lbs.

Scotts$23.554.1★479 rev

Jonathan Green (11970) Blue Panther Kentucky Bluegrass Grass Seed - Cool Season Lawn Seed (3 lb)

Jonathan Green$27.284.3★295 rev

Newest

by launch date

Crooked Bend Blue Eagle Kentucky Bluegrass Seed 3LB Uncoated & No Fill Grow Full Beautiful & Best Yards Thicken Lawns & Turf Growing Dark Green Organic Grass Carpet Plants 580 Square feet

Crooked Bend$40.0666 rev

4mo ago

GreenView Pure Grass Seed Kentucky Bluegrass Blend 20 lb. Bag

Greenview$111.52596 rev

5mo ago

Scotts Kentucky 31 Grass Seed Mix 7 lbs.

Scotts$23.55479 rev

6mo ago

Scotts Kentucky 31 Grass Seed Mix 20 lbs.

Scotts$41.86479 rev

11mo ago

Scotts Kentucky 31 Grass Seed Mix 40 lbs.

Scotts$70.37479 rev

11mo ago

What buyers say about kentucky bluegrass seed

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth45%

“Awesome growth”

Quality-Overall16%

“Excellent product”

Value For Money12%

“Great value”

Advertised Vs Actual Product4%

“works as advertised”

Ease Of Use4%

“Easy and Effective”

Color3%

“Color is good”

Instructions/User Manual/Troubleshooting2%

“followed the instructions”

Functionality-Overall2%

“Use this product every spring reroutes real well”

Strength1%

“holds up well to traffic”

Thickness1%

“Grass grew in so thick”

What buyers complain about

Plant Growth61%

“poor germination”

Functionality-Overall8%

“Did not come up as quickly as described”

Value For Money8%

“its expensive”

Quality-Overall6%

“Garbage”

Natural Resource Wastage4%

“Waste of water”

Advertised Vs Actual Product2%

“This item has deceptive ad”

Instructions/User Manual/Troubleshooting2%

“Followed instructions, and very little results”

Durability1%

“then seems to die out”

Moist/Dry1%

“it seemed very dry”

Thickness1%

“was thick in about two weeks”

Top return reasons

Plant Growth23%

Advertised Vs Actual Product20%

Value For Money19%

Functionality-Overall16%

Size-Overall8%

Leak-Proof3%

Quality-Overall2%

Defective Material/Parts1%

Color1%