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Kelp Meal

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -20.4% this quarter, so Kelp Meal is a Maybe.

Flapen Score
50
50 / 100
Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 56
Market size
$292K/yr120K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
63%top-5 click share · 16 brands · 44 sellers

Flapen Score

Kelp Meal against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Kelp Meal is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kelp Meal market on Amazon at a glance

Shoppers on Amazon United States searched for Kelp Meal 120K times last year and spent an estimated $292K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
7.0%
Market size, estimated
$292Ka year
Peak month
March3.6× the quietest month
Top search term
kelp meal87K searches a year

02 · Price

A sale here is worth $34.89.

Listings sell for $34.89 on average, from $11.71 to $152.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.89 that is $9K to $17K a year per listing.

Average price
$34.89inside the $15 to $100 sweet spot
Price range
$11.71–$152.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,200 within Soils, Mulches & Planting Media. It carries 1,175 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
0.4%
Average rank
#1,200in Soils, Mulches & Planting Media
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,175per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Kelp Meal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

44

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

20%

  • Brand 131%
  • Brand 224%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Kelp Meal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.6×

Search terms

Top Kelp Meal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kelp meal87K/yr
  • kelp meal organic fertilizer19K/yr
  • kelp meal fertilizer8K/yr
  • kelp meal for plants4K/yr
  • down to earth kelp meal2K/yr

Reviews and returns

What reviews say buyers love and hate about Kelp Meal

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Plant Growth”
19%of negative reviews mention “Value For Money”
0.3%of orders come back
“This is priced way too high”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kelp Meal questions

Answered from the same tracked data.