Is keiki paste profitable to sell on Amazon United States?

The niche generates $190K/yr across 6 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (45/100).

How competitive is the keiki paste niche?

6 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in keiki paste?

Top complaints mined from reviews: Functionality-Overall, Plant Growth, Value For Money. The return rate is 0.8%.

When does demand for keiki paste peak?

Demand peaks in Feb–Mar; the busiest month runs 3.0× the quietest.

What does it cost to enter the keiki paste niche?

Listings span $12.50–$18.95; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 1,670 reviews — the moat a new listing must climb.

keiki paste

Skip it

A concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.03

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$12.50–$18.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,670

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$190K

$190K/yr · 158K searches

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad95%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, keiki paste is a $190K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

keiki paste market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $200K–$240K; units × avg price
Conversion rate: 7.5%
Avg BSR: #1,053
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.4%
Avg brand age: 86 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Berkland38%
Southside Plants24%
Miracle Lab21%
HiThrive7%
Cute Farms6%
ARES TECHNOLOGY5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 3.0×

Open Trend

Top keiki paste search terms

keiki paste67K/yr +21.2%9.2% conv.
keiki paste for plants26K/yr +18.8%7.5% conv.
cloning paste for plants19K/yr -59.4%4.9% conv.
keiki cloning paste9K/yr -28.4%7.6% conv.
crazy keiki cloning paste12K/yr -41.2%6.6% conv.
keiki paste for orchids3K/yr +59.7%8.7% conv.
cloning paste6K/yr -43.2%5.3% conv.
kiki paste for plants5K/yr -39.7%11.4% conv.
plant cloning paste8K/yr -67.0%4.9% conv.
keiki cloning paste for plants4K/yr -49.6%9.0% conv.

All search terms

Top keiki paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keiki Paste for Plants to Clone & Create New Growth 2X The Paste Cloning Gel for Orchids & Houseplants Rooting Hormone Paste for Cuttings Plant Propagation Gel Nutrient Rich Growth Gel 0.5 oz

Berkland$18.954.3★992 rev

Crazy Keiki Cloning Paste by Southside Plants Sprout Leaves on Bare Branches with Natural Cytokinin Hormones & Vitamins Keiki Paste for Plants and Orchids 0.25oz

Southside Plants$18.284.4★6,682 rev

Miracle Lab Keiki Cloning Paste Special Cytokinin Formula Gives a New Baby Orchid (Keiki) in Weeks-Can Be Used on All Kinds of Orchids and Also House Plants (1 Pack)

Miracle Lab$14.344.2★1,950 rev

Keiki Paste 2oz - Cloning Paste for Plants Up to 150 Applications Keiki Paste for Plants to Grow Orchids Baby Plant & New Blooms Ideal for Orchids & Houseplants Convenient Plant Cloning Formula

HiThrive$16.413.8★241 rev

Keiki Cloning Paste (0.5oz) for Orchids & Houseplants - 2X Size - Create New Growth with Cute Farms Hormone Gel

Cute Farms$15.704.2★85 rev

Newest

by launch date

Keiki Cloning Paste (0.5oz) for Orchids & Houseplants - 2X Size - Create New Growth with Cute Farms Hormone Gel

Cute Farms$15.7085 rev

1y ago

Keiki Paste 2oz - Cloning Paste for Plants Up to 150 Applications Keiki Paste for Plants to Grow Orchids Baby Plant & New Blooms Ideal for Orchids & Houseplants Convenient Plant Cloning Formula

HiThrive$16.41241 rev

2y ago

Keiki Cloning Paste - Orchid Growth Hormone for Successful Propagation - Boosts Root Development Activates Plant nodes - Also Works on Monstera philodendrons and Many Species - 0.35oz Gel Formula

ARES TECHNOLOGY$12.5070 rev

2y ago

Keiki Paste for Plants to Clone & Create New Growth 2X The Paste Cloning Gel for Orchids & Houseplants Rooting Hormone Paste for Cuttings Plant Propagation Gel Nutrient Rich Growth Gel 0.5 oz

Berkland$18.95992 rev

3y ago

Miracle Lab Keiki Cloning Paste Special Cytokinin Formula Gives a New Baby Orchid (Keiki) in Weeks-Can Be Used on All Kinds of Orchids and Also House Plants (1 Pack)

Miracle Lab$14.341,950 rev

4y ago

What buyers say about keiki paste

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth56%

“Im seeing good plant growth”

Quality-Overall10%

“Good quality keiki paste that does what it promises”

Advertised Vs Actual Product9%

“Works as advertised”

Value For Money6%

“Thats definitely a lot cheaper than this paste too”

Ease Of Use5%

“Easy to use”

Cutting/Trimming2%

“Works for rooting too”

Instructions/User Manual/Troubleshooting2%

“The directions are clearly printed on the box”

Durability2%

“it'll last a long time”

Adhesion/Stickiness1%

“Super sticky, applies great just be sure not to touch it afterwards so it gets full absorption”

Strength1%

“But still going strong”

What buyers complain about

Functionality-Overall34%

“Not good results”

Plant Growth26%

“there is still no growth”

Value For Money11%

“Expensive”

Size-Overall7%

“Theyre small”

Adhesion/Stickiness4%

“Came with a broken stick”

Durability3%

“other one broke mid first use”

Leak-Proof2%

“Came to me with about half of it leaked out”

Color1%

“For example, the hoya vine turned pale, yellow-green while the other vine remains vibrant green”

Moist/Dry1%

“Didnt work / orchid spikes dried up”

Product Condition1%

“certainly used, already started a return”

Top return reasons

Functionality-Overall39%

Size-Overall13%

Advertised Vs Actual Product12%

Leak-Proof9%

Plant Growth8%