Is kamado joe heat deflector plates profitable to sell on Amazon United States?

The niche generates $45K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Skip it (45/100).

How competitive is the kamado joe heat deflector plates niche?

7 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in kamado joe heat deflector plates?

Top complaints mined from reviews: Size-Overall, Thickness, Weight Heavy. The return rate is 3.3%.

When does demand for kamado joe heat deflector plates peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the kamado joe heat deflector plates niche?

Listings span $34.07–$78.73; the average listing price is $53.65 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.

kamado joe heat deflector plates

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Price range

Incredible$34.07–$78.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$53.65

avg listing price — sweet spot $15–$100

Review moat

Great177.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+49.6%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 10K searches

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, kamado joe heat deflector plates is a $45K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

kamado joe heat deflector plates market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $40K–$54K; units × avg price
Conversion rate: 8.6%
Avg BSR: #246
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 216 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Quantfire32%
MixRBBQ21%
Kamado Joe20%
BTCDR9%
COMVIEE7%
Derurizy6%
Open — no brand owns it (1 brand, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.6% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top kamado joe heat deflector plates search terms

kamado joe heat deflector plates4K/yr +108.1%8.9% conv.
kamado joe deflector plate2K/yr +44.5%8.3% conv.
kamado joe heat deflector3K/yr -0.3%5.4% conv.

All search terms

Top kamado joe heat deflector plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quantfire Half-Moon Ceramic Heat Deflector Plates for Kamado Joe Classic I II III Big Green Egg BBQ Accessories 2-Pack White

Quantfire$49.134.6★117 rev

BBQ Future Ceramic Heat Deflector Plates for Kamado Joe Classic I II III Big Green Egg BBQ Accessories 15 Inch Half-Moon Deflector Plate Replacement for Kamado Joe 18 Charcoal Grills - 2 Pack

MixRBBQ$48.994.6★275 rev

Kamado Joe Indirect Cooking Half-Moon Ceramic Heat Deflector Plates for Classic Joe Charcoal Grill and Smokers in White 2-Pack Model KJ-HDP

Kamado Joe$77.234.8★1,034 rev

15 inch Half Moon Ceramic Heat Deflector Plates for Kamado Joe Classic I II III Big Green Egg Grill parts 2-Pack White

BTCDR$37.224.5★52 rev

Half-Moon Ceramic Heat Plates Replacement for Kamado Joe Classic I II III

Derurizy$34.074.6★24 rev

Newest

by launch date

Half-Moon Ceramic Heat Plates Replacement for Kamado Joe Classic I II III

Derurizy$34.0724 rev

4mo ago

Yuflame 15 Half-Moon Heat Deflector Plates for Kamado Joe Classic I II III Big Green Egg BBQ Accessories Ceramic Smoking Stone Indirect Cooking Grill Replacement Parts for Kamado 2-Pack

Yuflame$43.4910 rev

6mo ago

Yuflame 19.8 Half-Moon Heat Deflector Plates for Kamado Joe Big Joe I II III Big Green Egg XL Accessories Ceramic Smoking Stone Indirect Cooking Grill Replacement Parts for Kamado 2-Pack

Yuflame$62.4310 rev

6mo ago

Half-Moon Heat Deflector Plates for Kamado Joe Big Joe I II III Replacement Parts BJ-HDP Indirect Cooking Cordierite Heat Deflector Plates Accessories for Kamado Joe 24 Grill Smoker White 2-Pack

COMVIEE$61.6622 rev

1y ago

Half-Moon Heat Deflector Plates for Kamado Joe Classic I II III Replacement Parts KJ-HDP Indirect Cooking Cordierite Heat Deflector Plates Accessories for Kamado Joe 18 Grill Smoker White 2-Pack

COMVIEE$43.5922 rev

1y ago

What buyers say about kamado joe heat deflector plates

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Good fit for compatible Kamado Joe/Big Green Egg-style grills”

Quality-Overall17%

“The product appears to be well made”

Grilling9%

“Perfect for cooking direct”

Heating9%

“It heats evenly”

Ease Of Use6%

“it definitely comes in handy I love it”

Durability6%

“Durable”

Flexibility5%

“That flexibility is the real advantage here”

Thickness5%

“These are not thin or fragile feeling plates”

Value For Money5%

“The price is fair”

Ease Of Cleaning3%

“It is easy to clean”

What buyers complain about

Size-Overall13%

“Does not fit Big Green Egg bbq”

Thickness6%

“These aren't as thick as your pizza stone stand-offs”

Weight Heavy4%

“They are heavy”

Ease Of Cleaning4%

“Can be messy to clean after greasy cooks”

Top return reasons

Size-Overall61%

Defective Material/Parts11%

Grilling10%

Heating9%

Advertised Vs Actual Product3%

Functionality-Overall2%

Quality-Overall2%

Durability2%

Common questions

Is kamado joe heat deflector plates profitable to sell on Amazon United States?: The niche generates $45K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Skip it (45/100).
How competitive is the kamado joe heat deflector plates niche?: 7 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in kamado joe heat deflector plates?: Top complaints mined from reviews: Size-Overall, Thickness, Weight Heavy. The return rate is 3.3%.
When does demand for kamado joe heat deflector plates peak?: Demand peaks in Jul–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the kamado joe heat deflector plates niche?: Listings span $34.07–$78.73; the average listing price is $53.65 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.